The Google Ads API helps you manage your Google Ads accounts and campaigns at scale. When you migrate from the AdWords API over to the Google Ads API, you’ll get support for even more features like recommendations, Performance Max campaigns, Keyword Planner and more.
Optimize your campaigns more efficiently
To help you optimize your campaigns at scale, you can now apply recommendations across multiple accounts in the Google Ads API. Recommendations make it easy for you to improve your campaigns’ performance and help you find new opportunities for your business. In fact, advertisers that used recommendations to increase their account-level optimization score by 10 points saw a median 14% increase in conversions.1
Reach more customers where they are
Performance Max campaigns are a new way for you to reach potential customers across YouTube, Display, Search, Discover, Gmail and Google Maps. They complement keyword-based Search campaigns and use automation to help you grow conversions and value across all of Google’s advertising channels and inventory from a single campaign. We’ve seen advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action.2
Find relevant keywords faster and easier
Keyword Planner helps you find keyword ideas relevant to your business, get historical performance metrics on those keywords and forecast future performance for them.
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Booking.com, a digital travel platform, uses the Google Ads API to manage their digital advertising operations. “At Booking.com, we believe that leveraging new technology can help drive incremental business results–which is why we were keen to explore the Google Ads API. We have found that it delivers increased efficiency and user-friendly documentation. Most importantly, it's easier to work with,” said Igor Dralyuk, Principal Engineer at Booking.com. |
As previously announced, the AdWords API will no longer be available starting in April 2022 and will be replaced by the Google Ads API. Learn how you can migrate over to the Google Ads API here.
Posted by David Stevens Product Manager, Google Ads
1. Google Data, Global English, July 2nd, 2020 vs July 28th, 2021
2. Google Data, Global, Ads, July - September 2021