TV in Reach Planner can help you discover the right mix of TV and YouTube and identify opportunities to maximize the reach and improve the frequency of your video campaigns. We bring in historical television campaign data from third party measurement providers and combine it with YouTube forecasts to give users the ability to plan TV and YouTube together.
With the TV data already available in the US, powered by Nielsen, and Japan, powered by Intage, we are announcing today that TV data in Reach Planner is now also available in Vietnam, with more countries coming soon. This will allow marketers to plan TV and YouTube alongside one another to ensure the maximum total reach and a balanced frequency across video advertising channels. This update is available to all Google Ads users that have access to Reach Planner.
For more on TV in Reach Planner and how to start planning your next campaign, check out this video deep-dive on how to use Reach Planner and plan your media most effectively by including TV. Also check out our full suite of best practices on how to build brand awareness and maximize reach on the Advertising Solutions Center.
Posted by Ely Rygier, Global Product Lead, Reach Planning Tools