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Manage business personalization for your Google Account

To help you manage your business, you may get recommendations from Google for products and services. These could be:

  • Google Business Profile
  • Google Workspace
  • Google Merchant Center
  • Google Analytics

You may find these recommendations on:

  • Google Search
  • Gmail or the iPhone and iPad Gmail app

You can change the kinds of recommendations you get through the "Business personalization" setting.

You can't add business personalization to accounts for:

Turn business personalization on or off

Important: If you use a business tool like Google Business Profile or Google Ads, or indicate that you're a business, you may still find some prompts from Google in those business products to sign up for different Google products and services even if business personalization is turned off. Learn more about Google Ads business data sharing.

If you sign up for a Google product for businesses or if you indicated when you created your Google account that it would be used to manage a business, your business personalization may be automatically turned on. You can turn it off whenever you want.

You can also turn on business personalization after you make your account. Learn how to create a Google Account.

  1. On your Android phone or tablet, open the Settings app.
  2. Tap Google and then Manage your Google Account.
  3. At the top, tap People & sharing.
  4. Under "Business features," tap Business personalization.
  5. Turn Business personalization on or off.
Tip: You can also turn on Business personalization when you select Create an account and then To manage my business on the sign-in page.

Create an online presence for your business or brand

If you don’t turn on business personalization, you can still use business-related products like Business Profile.

Set up Business Profile

If you manage a storefront or service-area business, Business Profile might be good for you. To improve your business' visibility and info online, learn more about using Business Profile.

Set up a Brand Account

If you want to publish content and interact with customers through your brand, you can make a Brand Account. Learn more about how to create and manage a Brand Account.

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