Guy Raz x Square: Real Talk on Building a Local Business

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Host

"I think listening is a superpower. It's the same in business: It's not what you say; it's how you listen to how people respond."

Named one of the most popular podcasters in history, Guy Raz spent decades taking us into the minds of the world’s most influential entrepreneurs. Now, he's revealing the human side of local business owners, sharing stories that have never been told until now.

Episodes

Episode 1 The Sports Bra

21:53 min

Featuring Jenny Nguyen

Jenny started back-of-house. Then, she started a movement. What did it take to turn an untested idea into millions in sales?

Episode 2 Rustler Hat Co.

17:28 min

Featuring Alex Samuels

When is a hat not just a hat? For Alex, the secret to getting repeat customers comes down to one idea: selling an experience you won’t forget.

Episode 3 Charles Pan-Fried Chicken

22:11 min

Featuring Chef Charles Gabriel and Chef Quie Slobert

The best fried chicken you’ll ever taste? Yes, please. But legendary Chef Charles and Chef Quie also cracked a code, sharing pan-fried perfection beyond their Harlem roots.

Episode 4 Vala’s Pumpkin Patch

23:17 min

Featuring Tim Vala and Kelsey Vala

Vala’s is a pumpkin patch in the same way The Grand Canyon is a nice view. Sort of true, but also, not even close. How did Tim and Kelsey make a family farm an agri-empire?

Episode 5 Green Apple Books

21:16 min

Featuring Pete Mulvihill

Running a bookstore is tough enough these days, but Pete has steered Green Apple Books for decades. In the age of big-box stores, how did this independent thrive?

Episode 6 Nixta Taqueria

23:03 min

Featuring Edgar Rico and Sara Mardanbigi

First, Sara slid into Edgar’s DMs. Then came the restaurant, the TV show, and the James Beard Award. But there’s a lot people don’t know about their path to taco domination.

on demand

Behind the Business: How 5 Entrepreneurs Beat the Odds

Perfecting the concept is the first hurdle. How do you keep staff engaged and grow your business while the industry is in flux? In this bonus episode of The Way Up, five restaurant owners exchange strategies and secrets.

Guy Raz on Staying Curious, Chasing Rabbit Holes, and Dealing With Rejection

What separates a good interview from a great one? Come prepared. But don’t be afraid to go off script. In this exclusive Q&A, Guy Raz explains this approach and the transformational effect it can have on your business.

The Way Up: A Series by Square and Guy Raz

Get each episode and exclusive bonus content delivered to your inbox weekly.

Thanks for subscribing!

Host

"I think listening is a superpower. It's the same in business: It's not what you say; it's how you listen to how people respond."

Episodes

Behind the Business: How 5 Entrepreneurs Beat the Odds

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Guy Raz on Staying Curious, Chasing Rabbit Holes, and Dealing With Rejection

Subscribe to get each episode, plus bonus content from the entrepreneurs in this series.

Subscribe to get each episode, plus bonus content from the entrepreneurs in this series.

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