The rapid evolution of technology directly impacts the skills and jobs needed in the next
decade. Users can, intentionally or unintentionally, develop different skills by creating …

To investigate differences in gender in the influence of user generated content (UGC) on
purchase behaviour, trust, and intention to purchase. UGC refers to online …

Content popularity prediction has been extensively studied due to its importance and
interest for both users and hosts of social media sites like Facebook, Instagram, Twitter, and …

Online social media platforms have become a crucial part of teachers' professional life. They
utilize these platforms for various purposes, eg, creating professional communities, curating …

The word-of-mouth diffusion has been regarded as an important mechanism to advertise a
new idea, image, technology, or product in online social networks (OSNs). This paper …

It becomes the norm for people to share online content such as images, videos, and news
over various channels including online social networks, news media, or online communities …

This paper makes a contribution in the investigation of constructs of value, loyalty, and trust
as determinants of purchase intention on the Pinterest social media network, and shows …

Social media has become an integral part of human life in the 21st century. The number of
social media users was estimated to be around 3.6 billion individuals in 2020. Social media …

An emerging trend in social media is for users to create and publish “stories”, or curated lists
of Web resources, with the purpose of creating a particular narrative of interest to the user …

Social media networks have attracted a large number of users over the year which has
increased its potential as a marketing channel. It is important for marketers to investigate …