View article

It becomes the norm for people to communicate with one another through various online social channels, where different conversation structures are formed depending on platforms. One of the common online communication patterns is a threaded conversation where a user brings up a conversation topic, and then other people respond to the initiator or other participants by commenting, which can be modeled as a tree structure. This paper seeks to investigate (i) the characteristics of online threaded conversations in terms of volume, responsiveness, and virality and (ii) what and how content properties and user participation behaviors are associated with such characteristics. To this end, we collect 700~K threaded conversations from 1.5~M users in Reddit, one of the most popular online communities allowing people to communicate with others in the form of threaded conversations. Using the collected dataset, we …