O que você faz se quiser impulsionar suas vendas de TI aprendendo sobre computação em nuvem?
Se você está em vendas de TI e procura dar um impulso significativo aos seus números, entender a computação em nuvem pode ser um divisor de águas. A computação em nuvem refere-se ao fornecimento de vários serviços pela internet, incluindo armazenamento de dados, servidores, bancos de dados, rede e software. À medida que as empresas migram cada vez mais para soluções em nuvem por sua escalabilidade, flexibilidade e custo-benefício, sua capacidade de vender esses serviços depende de seu conhecimento e experiência no campo. Ao aprender sobre computação em nuvem, você pode atender melhor às necessidades de seus clientes, fornecer soluções sob medida e se destacar em um mercado competitivo.
Para começar a impulsionar suas vendas de TI por meio da computação em nuvem, você precisa entender o básico. A computação em nuvem não é uma tecnologia única, mas um conjunto de serviços que permitem aos usuários armazenar e acessar dados pela internet. Esses serviços são amplamente categorizados em três tipos: Infraestrutura como serviço (IaaS), Plataforma como Serviço (Paas)e Software como Serviço (SaaS). Entender o que cada serviço oferece e como eles diferem é crucial para adequar seu discurso de vendas às necessidades específicas de cada cliente.
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Sreeram Thiagarajan
Sales Director | Individual Contributor | Linkedin Top Account Management voice | MEDDPICC | AI/Data Sales Leader | Driving Growth and Innovation with AI/Data Services | Cloud Practitioner and Generative AI Certified |
Begin with introductory courses on platforms like Coursera, Udemy, or edX. Look for courses that cover the fundamentals of cloud computing, including types of cloud services (IaaS, PaaS, SaaS), deployment models (public, private, hybrid), and key providers (AWS, Azure, Google Cloud). Consider earning certifications from major cloud providers. AWS Certified Cloud Practitioner, Microsoft Certified: Azure Fundamentals, and Google Cloud Certified - Associate Cloud Engineer are great starting points.
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Alejandro Gómez De Lima
Making Tech & Sales Simple for All | Innovation Translator | MSc. Digital Transformation 💻
Boosting your IT sales through cloud computing? Here's the roadmap: Start with research: Make sure to understand the basics and benefits of cloud computing. Upskill: Enroll in tailored courses or workshops to deepen your knowledge. Platforms like LinkedIn Learning, Coursera, or Udemy offer tailored programs for beginners to experts. Network: Connect with industry professionals and engage in relevant communities. Implement: Integrate cloud solutions into your sales strategies to demonstrate value. Iterate: Continuously evaluate and refine your approach based on feedback and market trends. With dedication and a growth mindset, you'll elevate your IT sales game in no time! 🚀
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Binit Tejani
Cloud | AI | Sustainability, Green Tech, ESG | Diversity & Inclusion | Mentor
Cloud technology is evolving rapidly. Stay updated by attending webinars, workshops, and cloud certifications which are offered directly by GCP, AWS, Azure and other online training platforms. You could then partner with a cloud provider to offer free cloud training sessions to potential clients. This positions you as a trusted advisor and generates qualified leads.
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Surinder Pal Singh ✅
3 X LinkedIn Top Voice || Certified Sales Specialist for 18+ Years || Blockchain || AI/ML || Mobile Apps || Websites || Digital Marketing
To elevate IT sales through cloud computing, individuals should undertake a comprehensive learning journey covering various cloud platforms like AWS, Azure, and Google Cloud. This involves mastering key concepts such as cloud architecture, deployment and service models, and gaining practical skills in implementing cloud solutions. Staying abreast of the latest trends, networking with industry professionals, and pursuing relevant certifications further enhance expertise. By integrating cloud knowledge into sales strategies, professionals can effectively convey the benefits of cloud solutions to clients, address their needs, and drive sales growth in the competitive IT market.
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KellyMarie Burke
Partner Alliances Director
To increase your IT sales, follow these steps: 1. Research top cloud providers like AWS, GCP, and Azure. (help you understand their specific technologies, and how they can benefit your customers' business) 2. Attend cloud events to network and stay up-to-date. (Cloud-specific events such as AWS ReInvent, Microsoft Inspire, Google Next, or any of their cloud summits) 3. Obtain cloud certifications to demonstrate expertise. (ex: AWS Certified Solutions Architect or Microsoft Certified: Azure Solutions Architect Expert can validate your expertise in cloud computing. 4. Forge partnerships with cloud partners to learn and co-sell. (learn directly, become a part of ecosystems, partner benefits, training, and events to enable joint co-selling)
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Aziz Camara
Customer Success Leader | Cloud & AI Acceleration | App Modernization | Platform Adoption & Expansion @ Broadcom Software | Phd Student | Researcher | Python | SQL | STATA
The fundamental is to understand customer problems and typical pain points in your specific domain. These would be let's say security , observability , Platform As a Service or even data products to name a few. You ought to be able to link the basic technical aspects to customer outcomes. Most people underestimate the amount of courses within organizations , that are free and available. I would start there. Then to get a wide scope pick one of the Hyperscalers ( google cloud , AWS and Azure) foundational cloud certs.
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Ravi Gopal
#Observability #Hybrid #Performance
This question is about 5-10 years too late ;^) One should ALWAYS be abreast of new technologies and trends - and more importantly, business drivers that are driving this technology adoption. All technologies have the same lifecycle - early adopters, increasing relevancy, widespread appeal, late arrivals, then either a flame-out or stability. Keep your eyes open and your ears peeled continuously to understand words/technologies that are getting out into the environment. Remember, change is constant - the question is, can you constantly change?
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Leo Bausch
Sales Manager @StoryBox // Ex-Amazon
Above all, it is important to look at what the top performers do differently. How do they manage to build revenue? Do you also go prospecting? Otherwise, I can personally highly recommend the certifications from Microsoft, Google and AWS to get to grips with the topic of cloud computing.
Entender os benefícios da computação em nuvem é essencial para convencer os clientes a adotarem essa tecnologia. As soluções em nuvem podem oferecer economias significativas de custos, reduzindo a necessidade de hardware e manutenção locais. Eles também fornecem escalabilidade, permitindo que as empresas ajustem facilmente seus recursos para atender a demandas flutuantes. Além disso, a computação em nuvem oferece recursos aprimorados de colaboração e acesso de qualquer lugar, o que é particularmente atraente na crescente cultura de trabalho remoto.
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Sreeram Thiagarajan
Sales Director | Individual Contributor | Linkedin Top Account Management voice | MEDDPICC | AI/Data Sales Leader | Driving Growth and Innovation with AI/Data Services | Cloud Practitioner and Generative AI Certified |
By highlighting how cloud computing offers cost efficiency through reduced IT expenses, enhanced scalability to adapt to business needs, improved flexibility and mobility for remote work environments, robust disaster recovery options to ensure business continuity, and state-of-the-art security features, you can address a wide range of customer concerns. Emphasising these benefits allows you to demonstrate the tangible value cloud computing brings to their operations, making it easier for customers to envision the impact on their business processes and bottom line. This knowledge equips sales professionals with the necessary tools to tailor their pitch, making cloud solutions not just a technological choice, a strategic business decision.
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Eduardo Varela B.
Customer Success Manager
Explore the cloud perks for your clients: Save Money: Cloud services like AWS, Azure, or Google Cloud cut costs by ditching pricey infrastructure. Flexibility: Imagine their business as a flexible yogi. With AWS EC2 or Azure VMs, they can scale effortlessly. Teamwork: Tools like Microsoft Teams or Google Workspace streamline communication and sharing. Work Anywhere: Dropbox Business or OneDrive lets them access files from anywhere. By tailoring these benefits, you're transforming their work.
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Leo Bausch
Sales Manager @StoryBox // Ex-Amazon
Short but precicse: Scalable, cost-effective, flexible, secure, accessible, promotes collaboration, boosts efficiency, and enables rapid innovation and deployment.
Para vender soluções em nuvem com eficiência, você deve identificar as necessidades comerciais exclusivas de seus clientes. Isso envolve participar de conversas significativas para entender seus desafios operacionais, requisitos de gerenciamento de dados e planos de crescimento futuros. Ao fazer isso, você pode recomendar serviços de nuvem que se alinham com seus objetivos, como maior capacidade de armazenamento ou análise de dados aprimorada. Adaptar a sua abordagem desta forma não só ajuda a resolver os problemas dos seus clientes, mas também cria confiança e credibilidade.
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Eduardo Varela B.
Customer Success Manager
Master the art of selling cloud solutions with proven strategies from books like "SPIN Selling" by Neil Rackham. Engage in consultative conversations reminiscent of personal shopping experiences, diving deep into clients' operational challenges and future aspirations. Recommend tailored solutions that fit like a glove, drawing inspiration from your understanding of their unique needs. By aligning recommendations with their goals, you not only solve immediate problems but also foster trust and credibility. This approach transforms you from a mere salesperson into a trusted advisor, guiding clients toward solutions that propel their business forward.
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Binit Tejani
Cloud | AI | Sustainability, Green Tech, ESG | Diversity & Inclusion | Mentor
Starting with the client's business need is so important! You're not just selling products. Instead, you're selling transformations and the resulting value. So be sure to align the cloud solutions to address specific customer pain points. You could develop a cloud readiness assessment tool to showcase your expertise and identify potential customers. Offer it for free as a valuable lead magnet.
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Sreeram Thiagarajan
Sales Director | Individual Contributor | Linkedin Top Account Management voice | MEDDPICC | AI/Data Sales Leader | Driving Growth and Innovation with AI/Data Services | Cloud Practitioner and Generative AI Certified |
Approach by conducting thorough assessments of their current IT infrastructure, workflows, and future objectives(TO BE). By doing so, you can tailor your cloud solutions to address specific pain points such as the need for cost reduction, scalability, enhanced security, or the desire for operational flexibility and innovation. Recognising these needs allows for a more consultative sales strategy, where the focus shifts from selling a product to providing a customised solution that aligns with the client’s strategic business goals. This personalised approach positions you as a trusted advisor, significantly increases the likelihood of adoption, as clients can clearly see the value and relevance of the cloud solutions to their business.
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Leo Bausch
Sales Manager @StoryBox // Ex-Amazon
Identifying needs in cloud computing and SaaS sales involves thorough discovery. Listen to client pain points, assess scalability requirements, address security concerns, understand budget constraints, and identify desired features for customization. Conducting in-depth discussions, demos, and presenting case studies can also help align solutions with client needs effectively.
Oferecer treinamento e suporte pode ser um fator decisivo para clientes hesitantes em fazer a transição para a computação em nuvem. Muitas empresas se preocupam com a complexidade da migração para a nuvem e a potencial interrupção de suas operações. Ao fornecer treinamento abrangente e suporte contínuo, você alivia essas preocupações e demonstra valor agregado. Essa garantia pode incentivar os clientes a fazer a mudança, aumentando suas vendas de TI.
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Sreeram Thiagarajan
Sales Director | Individual Contributor | Linkedin Top Account Management voice | MEDDPICC | AI/Data Sales Leader | Driving Growth and Innovation with AI/Data Services | Cloud Practitioner and Generative AI Certified |
By providing comprehensive training and ongoing support, businesses can ensure that their clients feel confident and competent in utilising cloud solutions, thereby maximising the value they derive from these technologies. This approach not only facilitates smoother transitions but also fosters long-term relationships and trust. Clients are more likely to move forward with adopting cloud solutions when they know they have a reliable partner to guide them through the process and support them in overcoming any challenges that arise.
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Leo Bausch
Sales Manager @StoryBox // Ex-Amazon
Training and education are crucial in cloud and SaaS sales. They foster client understanding, promote trust, ensure effective product usage, and drive long-term satisfaction, leading to successful implementations and renewals.
Manter-se atualizado com as últimas tendências e tecnologias de computação em nuvem é crucial para manter uma vantagem nas vendas de TI. O setor de nuvem está evoluindo rapidamente, com novos serviços, aprimoramentos de segurança e padrões de conformidade surgindo regularmente. Ao atualizar continuamente suas habilidades e conhecimentos, você pode fornecer aos clientes as soluções mais atuais e eficazes, garantindo que eles recebam o melhor serviço possível e solidificando sua posição como um consultor confiável.
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Sreeram Thiagarajan
Sales Director | Individual Contributor | Linkedin Top Account Management voice | MEDDPICC | AI/Data Sales Leader | Driving Growth and Innovation with AI/Data Services | Cloud Practitioner and Generative AI Certified |
Staying updated can help you provide value-added insights to your clients, thereby strengthening relationships and driving sales success in a highly competitive landscape.
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Leo Bausch
Sales Manager @StoryBox // Ex-Amazon
Updating skills in cloud computing is vital due to rapid technological advancements. Staying current ensures relevance, competitiveness, mastery of new tools, security awareness, and ability to leverage emerging trends for optimized solutions and career growth.
Finalmente, o networking dentro da comunidade de computação em nuvem pode abrir portas para novas oportunidades de vendas. Participe de conferências do setor, participe de fóruns on-line e participe de webinars para se conectar com colegas, especialistas e clientes em potencial. Compartilhar insights e manter-se informado sobre os desenvolvimentos do setor por meio dessas redes pode fornecer leads valiosos e parcerias que podem aumentar significativamente suas vendas de TI.
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