Lifestyle Food Target Shoppers Are 'Getting Trampled' for a Limited Edition Valentine's Day Stanley Cup The limited-edition tumblers were released on Dec. 31 By Ingrid Vasquez Ingrid Vasquez Ingrid Vasquez is a Digital News Writer at PEOPLE. She graduated from The University of Texas at Austin with a Bachelor in Journalism. Before joining the team, she worked as an Editor at FanSided and provided work in the celebrity and lifestyle space for brands that include Teen Vogue, Cosmopolitan, EW, and more. People Editorial Guidelines Published on January 3, 2024 09:46PM EST Valentine's Day shopping has already begun for Target customers. Stanley cups became the department store's hottest commodity after the food and beverage container brand released two Target-exclusive Quencher H2.0 FlowState Tumblers. The tumblers come in Cosmo Pink and Target Red and are a part of the brand's "Galentine's Collection." "Made to gift, a card label is included while a tiny heart adorns the Stanley logo. With a pop of pink and the perfect shade of red, let's celebrate your gal pal by spreading the love," a description of the tumblers on Target's website reads. target; tmx Brad Falchuk Is ‘Too Uncomfortable’ to Cook for Gwyneth Paltrow: 'I Can Feel Her Eyes on Me' Although the holiday is over a month away, the double-wall vacuum-insulated tumblers priced at $45 have sold out online and across Target stores nationwide after their initial Dec. 31 drop. One video of the initial drop shared on TikTok by a customer in El Paso, Texas, showed a crowd of men and women running towards the tumbler at the store's center. The social media user added the caption, "Getting trampled for a Target Stanley Valentine's Cup." The comment section contained mixed reactions, with one individual writing, "I love Stanley, but I will not do this for a cup." Another person commented, "All for a Stanley?" Target shoppers in line for the limited edition Valentine's Day Stanley cup. tmx Sweethearts Is Selling 'Situationship Boxes' with Blurry Text and 'Literal Mixed Messages' Another video on TikTok filmed at a Target in Goodyear, Arizona explained that tumblers sold out in less than four minutes. The video showed people of all ages rushing to grab one from the store's display stand. One TikTok user commented, "Stanley definitely knows what they are doing. Everyone and their mom wants one. IDK I still can't wrap my head around paying that much for a cup." Another commenter wrote, "Am I missing something? Is it everyone's goals to collect as much colors as you can or? Like what happens with the other cups you have? Do they just retire every time you get a new cup?" PEOPLE has reached out to Stanley for comment. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories. According to Delish, the tumblers are already up on resale sites like eBay, listed at prices up to $240.