PEOPLE beauty awards 2023 makeup PEOPLE beauty awards 2023 makeup

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PEOPLE's Beauty Awards: See Our Favorite Makeup Products of 2023!

PEOPLE staffers tried 164 (yes, that's right) makeup products — from primers to finishing sprays and everything in between — to find these 35 winners

The year was 2023 and the People and Today staffers needed glowing skin, lush lashes and gorgeous manicures, stat. Enter: 164 primers, foundations, blushes, brow gels, lipsticks and so much more that we methodically whittled down to this list of 35 makeup and nail products to meet every need — making them official PEOPLE Beauty Award winners this year.

Best Pore-Refining Primer: e.l.f. Cosmetics Liquid Poreless Putty Primer

This silky liquid creates a smooth canvas that grips makeup for a flawless all-day finish. The best part: “It doesn’t feel like you’re wearing anything at all,” one tester said.

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e.l.f. Cosmetics Liquid Poreless Putty Primer for PEOPLE Beauty Awards.

Best Illuminating Primer: Dior Forever Glow Veil Primer

Testers called this hydrating hyaluronic-acid-infused formula “magic.” As one said, “After I put it on, I wondered if I even needed to wear makeup.”

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Dior Forever Glow Veil Primer for PEOPLE Beauty Awards.

Best Complexion Booster: Kosas Glow I.V. Skin Enhancer

“Sunshine in a tube,” is how one tester described this vitamin-infused liquid, which comes in 10 shimmery shades that give skin a luminous look.

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Kosas Glow I.V. Skin Enhancer for PEOPLE Beauty Awards.

Best Undereye Corrector: Lottie London Bright Bounce

Stayed up way too late swiping through TikTok and have the dark circles to show for it? This color-correcting cream has you covered — literally — and for an amazing price.

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Lottie London Bright Bounce for PEOPLE Beauty Awards.

Best Concealer: Smashbox Halo 4-In-1 Perfecting Pen Concealer

Housed in a travel-friendly pen, this buildable formula can be used to cover imperfections or to highlight, contour and correct. Either way, it won’t crease or fade for hours. 

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Smashbox Halo 4-In-1 Perfecting Pen Concealer for PEOPLE Beauty Awards.

Best Radiant Finish Foundation: Saie Glowy Super Skin Lightweight Hydrobounce Serum Foundation

Testers were “obsessed” with the “your-skin-but-better” effect they got from this hydrating and brightening winner.

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Saie Glowy Super Skin Lightweight Hydrobounce Serum Foundation for PEOPLE Beauty Awards.

Best Matte Finish Foundation: Lancôme Teint Idole Ultra Wear Foundation

This matte formula got rave reviews for delivering the “perfect” amount of coverage that doesn’t budge until you take it off. 

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Lancôme Teint Idole Ultra Wear Foundation for PEOPLE Beauty Awards.

Best Setting Powder: Milani Cosmetics Conceal + Perfect Blur Out Powder

This finely milled powder creates a flattering filter-like effect on skin and gets rid of shine with zero caking.

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Milani Cosmetics Conceal + Perfect Blur Out Powder for PEOPLE Beauty Awards.

Best Setting Spray: Too Faced Makeup Insurance Setting Spray

Wearing makeup on hot, humid days? It’s no sweat, thanks to this alcohol-and-silicone-free mist that locks makeup down for up to 18 hours and smells divine.

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Too Faced Makeup Insurance Setting Spray Wearing makeup for PEOPLE Beauty Awards.

Best Matte Powder Blush: L’Oréal Paris Infallible 24HR Fresh Wear Blush

If you like your blush bold and bright, this richly pigmented one provides a fun pop of color.

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L'Oréal Paris Infallible 24HR Fresh Wear Blush for PEOPLE Beauty Awards.

Best Powder Blush: Haus Labs by Lady Gaga Color Fuse Blush

“A little goes a very long way,” a tester reported of this velvety formula that stays in place all day. 

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Haus Labs by Lady Gaga Color Fuse Blush for PEOPLE Beauty Awards.

Best Cream Blush: Makeup by Mario Soft Pop Plumping Blush Veil

With its sheer texture, this blush practically melts into skin to create a natural-looking flush with a dewy finish.

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Makeup by Mario Soft Pop Plumping Blush Veil for PEOPLE Beauty Awards.

Best Liquid Blush: Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand

“I would buy this again in a heartbeat,” raved one tester of this gel-like
formula that only requires a dab or two.

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Charlotte Tilbury Pillow Talk Matte Beauty Blush Wand for PEOPLE Beauty Awards.

Best Cream Bronzer: Essence Makeup Baby Got Bronze

One tester called this $5 wonder, which comes in three tones and is a breeze to blend, an “absolute steal.”

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Essence Makeup Baby Got Bronze for PEOPLE Beauty Awards.

Best Liquid Bronzer: Armani Beauty Luminous Silk Glow Liquid Bronzer

“It’s the best bronzer I’ve ever used. I’m hooked,” one tester exclaimed of this standout which has the luxurious feel of a serum.

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Armani Beauty Luminous Silk Glow Liquid Bronzer for PEOPLE Beauty Awards.

Best Powder Highlighter: Rare Beauty Silky Touch Highlighter

“Absolutely gorgeous” is how one tester described this shimmery winner from Selena Gomez’s makeup brand, which delivers the perfect gleam.

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Rare Beauty Silky Touch Highlighter for PEOPLE Beauty Awards.

Best Contour Palette: Physicians Formula Butter Glow Contour Palette

Even contour novices found this trio—which lets you bronze, sculpt and highlight—easy to use whether you blend with a brush or fingers.

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Physicians Formula Butter Glow Contour Palette for PEOPLE Beauty Awards.

Best Liquid Eyeshadow: ColourPop Chrome Liquid Shadow

This shadow coats lids with a pearlescent pigment that one tester reported lasted through a 90°day without creasing.

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ColourPop Chrome Liquid Shadow for PEOPLE Beauty Awards.

Best Cream Eyeshadow: Kulfi Zari Eyes Eyeshadow

“You get a lot of oomph out of a little of this formula,” said one tester of this shimmery find that glides across lids and looks vibrant for hours. 

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Kulfi Zari Eyes Eyeshadow for PEOPLE Beauty Awards.

Best Eyeshadow Stick: Bobbi Brown Cosmetics Dual-Ended Long-Wear Cream Shadow Stick

“This is fun!” reported one tester playing with the two color options, while another raved about the “amazing” staying power. 

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Bobbi Brown Cosmetics Dual-Ended Long-Wear Cream Shadow Stick for PEOPLE Beauty Awards.

Best Liquid Eyeliner: Danessa Myricks Beauty Linework

One tester and self-proclaimed eyeliner aficionado said this earned a spot in her makeup bag thanks to its “forgiving” paintbrush tip and ability to stay put through a boot camp class. 

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Danessa Myricks Beauty Linework for PEOPLE Beauty Awards.

Best Pencil Eyeliner: Live Tinted Hueliner Longwearing Pencil Liner

Once this liner is applied, it’s not going anywhere until you wash it off, according to testers who also loved the inky-black color. 

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Live Tinted Hueliner Longwearing Pencil Liner for PEOPLE Beauty Awards.

Best Lengthening Mascara: Maybelline New York The Falsies Surreal Extensions Mascara

You could spend the time and money on lash extensions or you can just swipe on a few coats of this fiber-infused mascara.

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Maybelline New York The Falsies Surreal Extensions Mascara for PEOPLE Beauty Awards.

Best Volumizing Mascara: CoverGirl Lash Blast Cleantopia Mascara

Environmentally friendly plant fibers help thicken lashes while nourishing aloe leaf extract and maracuja oil minimize fallout.

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CoverGirl Lash Blast Cleantopia Mascara for PEOPLE Beauty Awards.

Best Defining Mascara: Winky Lux Detail Oriented Mascara

Perfect for sparse lashes and tricky spots, we’re filing this micro spoolie mascara under makeup we didn’t know we needed and now can’t live without.

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Winky Lux Detail Oriented Mascara for PEOPLE Beauty Awards.

Best Waterproof Mascara: Milk Makeup Rise Waterproof Mascara

One tester with “stubborn, straight” lashes said this kept them lifted and curled all day without clumping or smudging. “I give it 100/10!”

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Milk Makeup Rise Waterproof Mascara for PEOPLE Beauty Awards.

Best Tinted Brow Gel: Maybelline New York Tattoo Studio Brow Styling Gel

One tester’s 79-year-old mom was so impressed with how great her brows looked from this gel that she bought one for herself. 

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Maybelline New York Tattoo Studio Brow Styling Gel for PEOPLE Beauty Awards.

Best Clear Brow Gel: GrandeBrow-Laminate Brow Styling Gel With Peptides

This is supposed to create a laminated look, and according to our testers, it does exactly that sans flaking. 

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GrandeBrow-Laminate Brow Styling Gel With Peptides for PEOPLE Beauty Awards.

Best Brow Pencil: Ilia Beauty In Full Micro-Tip Brow Pencil

With its precise tip, eight natural shades and spoolie for blending, this pencil was deemed “foolproof” by testers.

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Ilia Beauty In Full Micro-Tip Brow Pencil for PEOPLE Beauty Awards.

Best Cream Finish Lipstick: Estée Lauder Pure Color Creme Lipstick
Everything about this lipstick—from the gold case and embossed bullet to its buttery texture and rich shades — feels elegant. 

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Estée Lauder Pure Color Creme Lipstick for PEOPLE Beauty Awards.

Best Matte Finish Lipstick: Rouge Louboutin Velvet Matte on the Go Lipstick

Yes, it’s expensive. But if there was ever a lipstick worth every penny, it’s this weightless one with zero transfer. “Pure luxury,” said one tester. “It made me want to throw all my other lipsticks away,” exclaimed another.

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Rouge Louboutin Velvet Matte on the Go Lipstick for PEOPLE Beauty Awards.

Best Liquid Lipstick: Glossier G Suit

“It’s hard to find a formula that lasts this long and keeps lips so hydrated,” exclaimed one tester of this assortment of eight opaque colors. 

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Glossier G Suit for PEOPLE Beauty Awards.

Best Lip Oil: NYX Professional Makeup Fat Oil Lip Drip

From the chunky applicator to the nonsticky feel, testers raved about this under $10 find. As one said, “Where has this been all my life?” 

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NYX Fat Oil Lip for PEOPLE Beauty Awards.

Best Tinted Lip Balm: Wet n Wild Rose Comforting Lip Color

Not only does this hydrating formula give your lips tons of shine, but you also can’t beat the price.

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Wet n Wild Rose Comforting Lip Color for PEOPLE Beauty Awards.

Best Nail Polish: Chanel Le Vernis

“It’s the crème de la crème of polish,” said one enthusiastic tester of this lovely line which includes a range of stunning shades and “wears like iron.”

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Chanel Le Vernis for PEOPLE Beauty Awards.

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