Premier
Inverta
We are a women-owned B2B services firm that meets marketing leaders at the intersection of strategy, technology, and activation. We partner with high-growth, mid-market and enterprise revenue teams to develop, design and activate strategies that accelerate demand, pipeline and revenue. We make good strategy happen for Demandbase customers by providing services in four areas: Demandbase Audit, Readiness and Foundations • Audit of Engagement Minute and Journey stages • Audit of usage by team and functionality • Alignment on key Demandbase capabilities and how it supports their current campaigns and GTM strategy • Marketing team use case training and change management strategies Media Assessment and Optimization • Assist clients with a strategy around their media spend - display/social/SEM • Optimize their spend to support their GTM/ABM strategy, goals and objectives • Educate on the value of account-based advertising and its role in their strategy Technology Audit and Recommendations • Assess current tech stack, based on GTM strategy • Recommended tech to achieve desired state of GTM efficacy • Assist with technology evaluations to ensure the right strategy-tech fit • Identify use cases train team to fully leverage tech stack, prove ROI GTM and ABM Strategy • Solidify and gain alignment of goals and objectives of Marketing/Sales GTM • Create gap analysis of current state vs desired state, with related services (Demand Funnel and Lead Scoring building, Campaign Planning process, etc) • Create change management roadmap and timeline, conduct workshops