Picture this: you post a Reel on Instagram and Facebook, and as soon as you upload it, the Reel garners viewers’ attention. Not only this, but the Reel’s viewers also check your profile out to watch other Reels and posts. And now, you want to know who’s watching your content.

Unfortunately, platforms such as Facebook and Instagram don’t share information like which account looked through your profile. All they tell you is how much your reach has increased over the past few days.

TikTok, however, recently launched a feature that lets you see who’s viewed your profile in the past 30 days. Interesting, right?

If you’re a TikTok user trying to build a following, you need to start from the grassroots. Firstly, study your metrics to make content that attracts viewers. Once you track which videos perform well or who’s engaging the most with your content, you can better cater to your audience.

So here’s everything you need to know about how to see who viewed your TikTok profile – a data point that can positively influence how you approach your content and audience.

But first, what does a high ‘profile view rate’ suggest?

First things first – profile views and video views are not the same.

You may receive millions of views on your TikToks but might have only a few thousand followers. Profile views, on the other hand, demonstrate how many people check out your page.

You can compare this data point to your new follower count. For instance, say, 1,000 people viewed your profile in March, with 500 of them following you. This means 50% of the visitors found your content attractive enough to hit the follow button.

This data point provides a baseline upon which you can improve. If the ratio of views to follows increases, you can safely assume your content is starting to resonate with more people.

How to see who viewed your TikTok profile

If you want to boost your reach and engagement, you need to start by analyzing who’s watching your content the most. Based on those numbers, you can determine a solid target audience. Here’s how you can see who views your TikTok profile.

• Open the TikTok app for Android or iOS.
• Tap the profile icon in the bottom right-hand corner of the screen.
• Before seeing who’s viewed your profile, you have to turn the feature on. If you see a footprints icon next to your profile name, tap it. Then, hit “Turn On” to activate view tracking.
  Note: If you can’t see the footprints icon, change your privacy settings to allow the “Profile View History” feature.
  • Hit the three lines icon at the top right corner of your profile page, and tap “Settings and privacy.”
  • Click “Privacy,” and select “Profile views” to enable the feature. If you don’t see the “Profile views” option, install the app’s latest version.
• Once you’ve turned on “Profile views,” you can see which TikTok accounts have looked at your profile by entering your page and tapping the footprint icon again. You’ll see the list of users who’ve viewed your profile. Remember, this data only reflects the last 30 days.

Gain more control over your TikTok profile

Creators trying to make a name for themselves on social media want the world to watch their content, but not every viewer reacts in a supportive or appropriate way. As a content creator, you have to develop thick skin for those unpleasant comments. But TikTok allows you to avoid disagreeable interactions by blocking contentious users.

If someone constantly returns to your profile page to leave nasty comments on your TikTok videos, it may be time to block them. Here’s how.

1. Locate the user’s profile you wish to block.
2. Tap the three dots in the top right-hand corner of the screen.
3. Tap “Block,” and confirm the action when prompted in the pop-up window.

FAQs about profile views on TikTok

Finding out that you can see who’s viewing your profile may have left you with other questions about the data TikTok tracks and how to maintain a comfortable privacy level. We hope the following responses to a few frequently asked questions help.

Can you view someone’s TikTok profile without them knowing?

You can’t view someone else’s profile without them knowing, But if you turn on the “Profile View History” feature by allowing this setting and hitting the footprints icon on your page, as described above, you can check out others’ TikTok profiles. When you activate this feature, you see who views your page, and other TikTokers can find out if you’ve checked out theirs.

Does TikTok show who viewed your videos?

You may be able to see who’s viewed your TikTok profile, but you can’t find out who’s watched your videos. You can only see the number of views. Even if a user has a pro account and access to TikTok’s analytics, they can’t åssess viewers’ names or profiles.

However, likes are a different story. TikTok creators can see who liked their videos by scrolling down to the comments section and perusing the accounts that hit the heart icon. Plus, users receive notifications letting them know when a user likes a video.

How do I get views on TikTok?

Curiosity may trigger you to dig deep and find users who love your content, but the more important data point for an engagement strategy is how many views profiles and videos receive.

So how can you get more views on TikTok? The number one rule is to make quality content that viewers won’t want to skip. Understand what your audience considers highly watchable by tracking views and likes. You can also focus on posting at the right time of day. If you have a pro account, track analytics or activity data using a third-party app or simple observations to determine the best time to post.

Tackle TikTok with Linktree

Whether you’re new to TikTok or trying to improve your engagement, Linktree’s articles can help you continue learning.

Head to The Linktree Blog, and learn about what those elusive emoji codes mean, how to go live, and how to put your own tracks on TikTok. You can also discover how to stitch videos, use TikTok to promote your business, or how to verify your account.

While you’re at it, don’t forget to claim your free Linktree URL and cross-promote your stellar content across your socials. Let your TikTok followers witness your photography skills on Instagram!