Automate Instagram Replies with Linktree

Ever feel like you’re answering the same questions over and over on social media? We get it: digital customer service can be a time-consuming task, especially if you receive regular enquiries of a similar nature. 

Manually replying to customers takes time. The longer users have to wait for a response, the less likely they are to take action, leading to missed opportunities and decreased engagement.

But you don’t have to manage your DMs alone. Perfect for brands and creators, Linktree’s Instagram Auto-Reply tool offers a simple, streamlined way to connect with and convert new leads.

Ready to deliver timely answers to your audience’s burning questions? Discover why Instagram DMs matter more than ever and how Auto-Replies by Linktree can help you boost traffic and sales. 

Why Instagram DMs Matter More Than Ever

In recent years, Instagram has become a leading sales and support channel for brands across every industry and niche. Customers are swapping traditional methods of communication (such as sending emails and making phone calls) for easy, chat-based interactions with brands on the platforms they naturally spend their time: social media. 

From stock levels to opening hours, it’s all going down in the DMs. 

This evolution means it’s now imperative for brands to be active, fast and helpful when replying to direct messages on platforms like Instagram. The quicker and more helpful the reply, the better your customer experience is perceived, and the more likely you are to drive action or make a sale. 

What Is Linktree’s Instagram Auto-Reply?

Struggling with slow response times and missed messages on social media? 

Instagram Auto-Reply by Linktree is here to streamline your customer service and help you turn every comment into a conversation with your audience. 

When switched on, the Auto-Reply feature triggers a new DM anytime a user leaves a comment containing a specific keyword on one of your posts. 

For example, if someone comments ‘MORE’ on your latest post, you can automate a follow-up DM that shares more information about your product or service with them, without having to lift a finger.

‍Whether you want to share discount codes, promote new products, respond to enquiries or send traffic to your Linktree, Instagram Auto-Replies makes it possible to meaningfully connect with your audience and inspire action that moves the needle for your business. 

Plus, no third-party apps are required – everything happens right from your Linktree dashboard.

How to Set Up Instagram Auto-Replies

Turning on Instagram Auto-Replies in Linktree can be done in just a few minutes and clicks. 

Follow these steps to complete the setup process. 

1. From your Linktree dashboard, select Instagram auto-reply. 
2. If it’s not already connected, click Connect Instagram and follow the steps to link it to your Linktree. 
3. Input your target keywords (e.g. “price,” “buy,” “link”).
4. Write your automated direct message: keep it clear, concise and on-brand.
5. Add your Linktree link or any CTA you want.
6. Hit Done, and this automation is activated instantly.

Using Instagram Auto-Replies to Save Time and Drive Results

Instagram Auto-Replies can solve day-to-day problems and help you see results from your social media presence faster. Here’s how: 

• Send links on-demand: Want to drive more traffic to your Linktree? Turning on Instagram Auto-Replies can help with this. Simply set up automated DMs that include a link to your Linktree and watch as your clicks skyrocket. 

💡 Linktree tip: Be sure to add context around why you’re sending customers to your Linktree, rather than just dropping the link, so they’re more likely to engage. Ensure that your trigger keyword, DM copy, and links are all clearly related and deliver a curated experience. 

• Stay ‘always on’: Lulls in customer service can hurt your brand, but Instagram Auto-Replies bridge this gap effortlessly. Ensure you’re always available (without being chronically online) by automating responses to common FAQs, including shipping, pricing and availability. By covering off the easy stuff, you’ll have more time to formulate detailed responses to more complex customer queries.
• Deliver new drops and promos: If you’ve got a new product launching or want to reward your dedicated followers with an exclusive discount code, why not set up automated messages via Instagram Auto-Reply? This can take time off your hands and accelerate your marketing efforts, adding a new channel to the mix to complement other digital avenues like your website and social media feeds.
• Capture leads with ease: If you’re using a lead magnet to incentivize mailing list sign-ups, such as a freebie or discount code, Instagram Auto-Replies can help you deliver it to your audience. Simply set up an Auto-Reply with a link to your Linktree, then add some context to the message in your brand’s voice to encourage better click-through. 

Creator Tips: Make Instagram Auto-Reply Work Harder for You

Considering turning on Instagram Auto-Replies for your business or creator profile? Keep these tips top of mind for the best experience, for both you and your audience: 

• Use natural language keywords: For the best chance of cut-through in your DMs, use target keywords that naturally come up in conversations online, such as ‘shop’ or ‘how much’, for your Auto-Replies. This will help increase both the volume and relevance of the DMs you’re sending and ensures you’re speaking the language of your audience.
• Switch up your messaging: Testing is a key part of any new marketing campaign, and your Instagram Auto-Replies are no exception. Try different messages and CTAs to reply to your most common queries, then check which ones receive the most positive reactions and the highest click-through rates. 

• Keep your Linktree fresh: Make sure your audience receives the most up-to-date information by keeping your Linktree fresh. Switch out your Links to align with active campaigns or messages, and add new content regularly. This guarantees your Instagram Auto-Replies always feel helpful and aligned with your latest offering.
  
  
• Align your DMs and tone of voice: Automated direct messages can run the risk of sounding robotic if not crafted carefully – so our biggest tip is to keep things warm, human and aligned with your brand voice. Weave natural phrases into your Auto-Replies to put enquirers at ease, and don’t forget to inject some personality. 

Why Use Linktree for Auto-Replies?

The best automated tools make it quick and easy to get started and drive a tangible impact on your brand from day one. That’s exactly what you’ll score with Linktree’s Auto-Replies tool. 

Here’s why you’ll love using Linktree to automate your Instagram DMs:

• A native experience: No need to juggle complex tools or introduce a third-party app. Instagram Auto-Replies are embedded right within Linktree, and you can turn this feature on in just a few simple clicks.
  
  
• Offer a seamless customer journey: From spotting your post to leaving a comment to instantly receiving a DM, the path to conversion is frictionless with Instagram Auto-Replies enabled. As a result, you’ll see an uptick in brand perceptions, faster sales and less manual work for your team to manage.
  
  
• Get up and running with ease: Small team? No problem. Whether you’re a solopreneur, a content creator, or a business owner scaling your operations, Instagram Auto-Replies are easy to set up and see value from immediately. 

No matter what stage you’re at in your business journey, Instagram Auto-Replies can help. There’s more to this feature than just earning some time back – expect deeper audience engagement, stronger conversion rates and improved trust are all part of this sweet deal. 

Start automating your DMs today—your future self will thank you for it. 

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