Lead communication & content creation for Allen Solly across ATL & BTL
Own the Storytelling for Key collections which will translate seamlessly across Key Platforms including not limited to ATL, in-store, market-activation, App and all other touchpoints for the brand
Eye for creative ways of translating collection stories into consumer relatable content.
Develop Relationships with agency partners to build & execute Communication & Marketing plans
Work with multiple creative partners(Agencies & Freelancers) for development of compelling communication narrative and visual creatives.
Create, curate and release compelling content consistently across platforms.
Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points
Execute the Media Planning & go live in association with Media Agency
Drive Footfall to Retail & Website
Launch targeted campaigns that drive traffic to our Retail Network through BTL, Digital & Activations
Create & Manage Targeted campaigns that drive consumer traffic to our App & Website
Work closely with Ecommerce team to optimize content & Campaign for conversions for App
Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
Manage the execution of Marketing Plans and Budget for executing on agreed objectives
Innovate in marketing execution to build marketing cost efficiencies.
Monitor competitive brand marketing activities
Track market research data.
Gather intelligence on consumer insights and competitor activity constantly and incorporate changes in marketing/ communication plan
For more opportunities, please visit Aditya Birla Group Careers
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail
Referrals increase your chances of interviewing at Aditya Birla Group by 2x