Paytm

Digital Marketing Executive

Paytm Mumbai, Maharashtra, India
No longer accepting applications

We’re looking for a Marketing Executive to spearhead our marketing initiatives - who has proven success in leading multi-channel marketing projects and experience managing marketing campaigns. If you are someone obsessed with data and user behaviour, and translating insights to experiments and campaigns excites you, keep reading!

Roles & Responsibilities

  • Ensure seamless integration between various platforms and channels for end-to-end campaign execution, comprehensive reporting of campaign effectiveness across the pipeline
  • Manage day-to-day marketing operational needs and priorities
  • Define key metrics for running the marketing operations efficiently and smoothly
  • Understand business objectives and translate requirements into campaign targeting/selection rules
  • Track and report campaign and channel effectiveness, uncover insights and identify opportunities for optimisation
  • Ensure data quality and structure to allow accurate marketing reporting


Requirements

  • 2 - 4 years of work experience in growth/performance marketing in a relevant sector (e-commerce / lifestyle brands / media and entertainment / live events)
  • 2+ years of experience in Adwords campaign (Google+Meta)
  • A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment
  • An analytical mindset and strong problem solving capabilities
  • Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision making
  • Experience driving and executing multi-channel marketing plans and budgets; managing large scale multi-channel projects
  • Strong written and oral communication skills
  • Seniority level

    Not Applicable
  • Employment type

    Full-time
  • Job function

    Marketing and Sales
  • Industries

    Financial Services

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