Basis Zonal business objectives develop a Marketing plan for the end consumer
Develop local marketing programs to solve for problems specific to the zone: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our proposition
Develop and propose marketing budget for the zone basis competition benchmarking and growth requirements from consumer perspective; monitor adherence to the approved plan and budget
Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Zonal BB head
Maintaining uniform Brand Codes as stipulated by the Central BB & BD team
KRA2
Marketing Operations
Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
Identify local partners / affiliates and methods for lead generation
Identify events or forums with opportunities for participation and evaluate participation basis ROI and Brand needs
Build and effectively manage relationships with agency partners
Sharing and taking learning from across zones for best practices
KRA3
Operational Excellence
Ensure maintenance and updation of detailed documentation and MIS reports on all branding related activities
Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to relevant authorities
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Executive Offices
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