Brand Marketing - General Merchandising

• Identify relevant events for category consumption
• Sharpen the category communication in existing stores and new stores
• Execution of marketing properties like house ware, toys, toiletries, plastic ware, etc - Timely planning and execution
• Shoot Planning - collecting the merchandise and constant follow up with all parties- Category, Zonal marketing , agency and photographer/production
• Media Planning- ensure desired share of voice is maintained for the brand
• Keeping a track of competition activities
• Making all efforts to make the most of the budget
• Study campaign performance and make learning board
• Effective interaction with category team, zonal team, digital team and agency

• Co-ordinating with cross functional teams - Category for offers, Marketing Operations for planning and Designers for creatives.
• Managing the end to end development of tactical creatives like leaflets and SMS (jpegs with offers sent as bitly link)
• Assisting the Marketing Operations (SMH & RMM) and Visual Merchandising teams for the tactical campaign creatives – BTL.
• Print ad creatives - end to end management - getting offers, sharing with design team for creative development, proof-reading the creatives, getting approvals for category and operations team before releasing to print – ATL.
• Coordination with the media agency for radio campaigns and OOH - ATL
• Agency management - giving creative briefs and getting the desired output
• Assisting in the shoots - static as well as AV.
• Aligning all the stake holders and facilitating the smooth execution.
• Ensuring that every piece of Marketing Communications across the platforms (ATL/ BTL/ Store/ Digital) is as per the defined brand guidelines
• Data analysis - impact of marketing promotions and campaigns as well as tracking the performance of stores (NOB's/ Net Sales/ ABV/ Basket size/ Category penetration etc.).

What You’ll Need :

• MBA degree in marketing top B-School.
• 6/7 Yrs of experience in Marketing Communication.
• Experience in General Merchandising Category is MUST
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers