Brand+MarCom Role(1-4 Years)
Direct message the job poster from airtel
Astha Rastogi
Building teams l Leading Diversity & Inclusion @ Airtel Digital
Key responsibilities:
- Create visibility to drive TOMA and preference for the brand.
- Design & Create innovative communication plans, manage BTL toolkit for new town launches, and lead micromarketing awareness activities nationally.
- Ideate and create new digital campaigns with the growth team to increase lead and acquisitions, minimize acquisition cost per lead through lucid and attractive communication.
- Work closely with external agencies and circles to develop and execute online and offline hyper-local micromarketing activities
- Manage the marketing budget for LOB
- Collaborate with consumer insights team to find new behavioral trends and insights, and translate them into marketing plans.
- Work with circle teams to churn out consumer stories
- Track effectiveness of customer engagement (TOMA, preference, youth etc.) and retail effectiveness programmes.
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Seniority level
Associate -
Employment type
Full-time -
Job function
Marketing, Advertising, and Writing/Editing -
Industries
Internet Marketplace Platforms, Telecommunications, and Consumer Services
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