This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the country.
Key Responsibilities:
Support the show marketing lead to create and execute media plan of their respective shows
Will be responsible for positioning creatives (Promos) of their respective shows
Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, Traffic and Presentation
Will collaborate with external teams from the media, creative and research agencies
Will support the show marketing lead in managing the PR function
Independently handling the PR agencies
Will create business presentations for leadership as required
Performance Measures:
Meeting show and channel targets set by business
Number of break through ideas for the shows in each quarter
Quality of marketing/ creative briefs made and shared with teams
Improve show reach by analysing & acting on BARC data & qualitative inputs
Qualifications:
Should posses a bachelors degree
Should have an experience of 3-5 years
Stakeholder management
Aptitude for content
Personal Attributes:
Go getter
Collaborator
Eye for detail
Hardworking
Not hierarchy driven
Respectful
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Entertainment Providers
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