Tata Steel

Area Manager- Digital Marketing and Brand Building-Tata Steel Aashiyana

Tata Steel Kolkata, West Bengal, India
Tata Steel

Area Manager- Digital Marketing and Brand Building-Tata Steel Aashiyana

Tata Steel Kolkata, West Bengal, India
3 months ago
Over 200 applicants
See who Tata Steel has hired for this role
No longer accepting applications

Role Description

  • Overall Digital Marketing including performance marketing and social media strategy for managing the marketing funnel.
  • Achieving the Digital marketing KPIs and direct contribution to GMV growth through performance marketing.
  • Drive consumer engagement and consumer advocacy with targets for revenue retention and new customer acquisition.
  • Develop the brand strategy and branding playbook for Aashiyana.

Develop sub-brands for Aashiyana in-line with its growth plans and overall strategy.

Skills

  • Experience in digital marketing and brand management.
  • Passionate about driving growth and shaping a young brand.
  • . Commercial acumen, negotiation skills, growth mindset, proficiency in devising and executing marketing experiments, customer-first and insights-led approach.
  • Analytical Skill, strategic thinking, good communication skills, interpersonal effectiveness, drive for result, customer orientation.

  • Seniority level

    Entry level

  • Employment type

    Full-time

  • Job function

    Marketing and Sales

  • Industries

    Mining

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