AM/DM - Music Monetisation, Audio OTT

Saregama India Ltd., an RP Sanjiv Goenka Group company, is India's oldest music label, youngest film studio and multi-language TV content producer. In 1902, Saregama released India's first-ever studio-recorded song. In the years that followed, the company continued to expand its catalogue to become the largest in-perpetuity global owner of both sound recording and publishing copyrights of Indian music across 14 different languages. Saregama licenses its music to various OTT platforms for online streaming. This segment has seen >20% YoY growth for Saregama, and is expected to grow even faster with streaming platforms moving towards subscription economy. Saregama has 32 channels on YouTube with a cumulative subscriber base of over 84 Mn (i.e. 31% increase from FY22 base of 64 Mn) With the rising popularity of video streaming in India, platforms like Netflix, Disney+ Hotstar, Amazon, MX Player, Zee5, Alt etc. are aggressively investing in Indian content. Most of these new shows license Saregama owned music, for the global territory, thus creating a rapidly growing revenue stream for the company. Saregama licenses its music to Television Channels for use in various TV serials, reality shows, promotions, etc., and also to Production houses for use in ads running on TV, Digital including Social Media and Radio. India’s most "DIFFERENTIATED" and "PREMIUM" music brand – Carvaan. It is a perfect blend of digital technology and a retro form factor. It is available in multiple sizes, price points and languages, including one with Harman Kardon. The product is retailed through 20k+ retail outlets and all leading e-commerce platforms Started Live Music Events “Saregama Live” with a bang with India’s biggest live Performance star Diljit Dosanjh. 14 concerts were held in FY23 in India : Gurgaon, Jalandhar, Mumbai and Jaipur; Canada : Vancouver, Calgary, Winnipeg, Toronto & USA : Newark, Fairfax, Dallas, Houston, California, Oakland. Saregama Live’s stage adaptation of Bollywood’s iconic film – Disco Dancer premiered in London. 6 Live Shows were held in FY23 Yoodlee Films is Saregama’s production house focussed on creating content for theatrical releases and 3rd party digital platforms & TV. Saregama issues period-based licenses for its movies to these platforms for a fixed-fee. Yoodlee films, as a studio is positioned as a “Writer’s Studio” focussed on telling powerful stories targeted at younger audiences across the world who primarily consume content on personal devices Saregama is leading TV series content producer for Southern channels. In the past, it also produced shows for Hindi GECs, but due to IP ownership, it decided to focus on business where the company can retain the IP. It now produces TV content in South Indian languages. Saregama has created approximately 6k+ hours of content for Sun TV over the last 20 years

Role & Responsibilities -

• Achieve Monthly revenue targets from audio streaming platforms like Spotify, Apple Music, Gaana, etc.
• Partner and Maintain strong relationships with streaming platforms
• Devising and Implementing strategies for content promotion
• Undertake initiatives to promote the content
• Collaborate and network well with internal stakeholder
  
  

Skills: client services,generating revenue,business development