Trade Marketing Assistant (Alternance)

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

Trade Marketing Assistant (Alternance)

The following position is open in Paris, Île-de-France, France.

Start Date: September 2024

Duration: 12 months

WHAT MAKES THIS A GREAT OPPORTUNITY?

Reporting to the Commercial Marketing Manager On Trade, the Assistant Trade Marketing role is central to the Sales and Commercial Marketing teams. The objective is to lead the planning and channel activation plans across Beam Suntory Brands. They will be responsible for the translation of brand consumer strategy into relevant channel strategy and excellence of execution. This role goal will be to assist the sales efficiency by supporting the sales force in the rotation of our products and the growth of store sales through innovative consumer experiences.

CORE RESPONSIBILITIES

Strategic Planning:

• Develop strategic Brand Activation plans aligned to Brand and Channel objectives, in collaboration with the Commercial Marketing On Trade.
• Identify and use consumer and shopper insights to adapt the activation plans & key sales drivers.
• Develop Activation briefs aligned to plans & sales pitches oriented per channels.
• Collect sales force requirements and synthesize the field needs.

Brand Activation:

• Manage defined group of agencies for production, execution requirements and ensure value for money by establishing framework service agreements and rates.
• Lead and execute best-in-class activations, working with agencies and key customer contacts.
• Bring to life the expression of our brands in Prestige accounts (Palace, 5* hotels, gastronomic restaurants, cocktail bars), in co-creation with the KAM and Commercial Marketing Manager On-Trade and Activation Specialist.
• Participate in the development of point-of-sale displays and associated promotional & scalable kits (window kits, tasting kits, merchandising, displays…)

Evaluation:

• Ensure that brand visual identities and communication guidelines are properly executed in all activity material and communications in store in line with the 6Ps.
• Responsible for the sign off all communication /POS materials to be executed
• Analyze and draw up a quantitative and qualitative report on actions implemented in stores.
• Ensure tracking and management of the activity budget including raising of PO’s on SAP

Key Partnerships:

• Build excellent relations with the Commercial Marketing Manager, Key account Managers, Activation Specialist, Brand Managers and Sales Representatives to foster a partnership approach to building channel / customer plans.
• Work hand in hand with Marketing Procurement, Logistics and Supply Chain Team to ensure excellent execution of projects.
• Create and manage strong relationships with external agencies

PROFILE

• Bac+4/5 years, in M2 of Business School or equivalent, you have a strong interest in marketing and sales.
• With your rigor and ability to manage priorities, you'd like to discover the commercial world of a dynamic and challenging sector.
• Agile and flexible, you know how to interact with different people at the same time and can manage several projects at the same time with a certain level of complexity.
• Organization, adaptability, initiative and curiosity will be key assets in your work as well as a team spirit mindset.
• Results-oriented, you are keen to find solutions and provide the appropriate answers, and you know how to convince.
• Master Microsoft Pack Office (Excel, Powerpoint) and ideally SAP
• Fluent in French and English
• Commercial or brand Marketing experience is a plus

WE BELIEVE IN EQUAL OPPORTUNITIES

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

https://www.suntoryglobalspirits.com/