Comment pouvez-vous vous assurer que les services de paiement sont rentables ?
Les services de paiement sont essentiels pour toute entreprise qui a besoin de traiter des transactions, que ce soit en ligne ou hors ligne. Cependant, ils peuvent également entraîner des coûts importants, tels que les frais, les commissions, les taux de change, la sécurité et la conformité. Comment pouvez-vous vous assurer que vous obtenez le meilleur rapport qualité-prix lorsque vous choisissez et utilisez des services de paiement ? Voici quelques conseils pour vous aider à optimiser votre système de paiement et à réduire vos dépenses.
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Caner SevincSenior Legal Counsel focusing on fintech, e-money / payments, blockchain, DeFi, cryptocurrencies, regulation…
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Deina Mayaki (DSM)Entrepreneur | Changing the game in Africa’s agriculture through digitization.
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Walid ZayedTransform Business Using Smart Digital Technologies, BPM, Data, and Software.
Avant de vous inscrire à un service de paiement, vous devez comparer différents fournisseurs et leurs fonctionnalités, telles que la tarification, l’intégration, l’assistance et les fonctionnalités. Vous devriez rechercher un fournisseur qui offre des tarifs compétitifs, des frais transparents et des plans flexibles qui répondent aux besoins de votre entreprise. Vous devez également tenir compte des méthodes de paiement, des devises et des régions prises en charge par le fournisseur, ainsi que de la facilité d’intégration du service à votre site Web, application ou logiciel.
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In my perspective, engaging with payment orchestrators is as crucial as pursuing individual payment providers. Although securing favourable deals is beneficial, partnering with payment orchestrator firms offers a dynamic, cost-effective approach. These firms provide a platform for real-time comparison of transaction fees across various providers, ensuring a cost-efficient solution. This approach not only helps in identifying the most economical options but also significantly enhances the payment experience for customers. By offering a range of competitive, up-to-date payment options through orchestrators, businesses can effectively meet diverse customer needs and preferences, leading to increased satisfaction and loyalty.
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It is a cost-benefit analysis—a quantitative analysis and impact on customer, supplier, and distributor relationships. Analyzing the opportunity cost strategically and financially. Identify your requirements, weigh them, and calculate the final score. Security, user experience and ease of use, customer conversion, supplier and distributor satisfaction, speed of transaction, and variety of accepted payment methods. Whether the provider gives analytics and valuable dashboards, its reliability is excellent and relevant to business requirements.
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This goes without saying, but we'll say it anyway. Assess key features like pricing, integration, support, and functionality. Seek a provider with competitive rates, transparent fees, and adaptable plans aligning with your business requirements. Evaluate the range of payment methods, supported currencies, and regions. Additionally, consider the ease of integration with your website, app, or software to ensure a seamless and efficient payment process.
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Ask companies already consuming those services and be specific about response time, flexibility, downtimes, reliability and then pricing because you want to be sure of quality. In our experience, we are seeing cheaper pricing options with slow response time due to higher demand. You have to be sure what your priorities are. You want to check for time it takes to go live and average no of api calls. You obviously do not want a lesser service quality for a lesser price as opposed to better service with a fair price. Weigh your options. Do your research. Between someone should compare all available options across these factors. Will be a good resource on LinkedIn articles or medium. Hope this helped
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Evaluate whether the payment service provider can scale with your growth, accommodate emerging technologies, and adapt to evolving industry standards. Assess their roadmap for updates and innovations to ensure a long-term partnership that aligns with your business's prospective requirements.
Une fois que vous avez choisi un fournisseur, vous ne devez pas vous contenter des taux et des frais par défaut qu’il propose. Vous devez négocier avec eux pour obtenir la meilleure offre possible, surtout si vous avez un volume ou une valeur de transactions élevé. Vous devriez également demander des remises, des renonciations ou des incitations pour les recommandations, la fidélité ou les performances. Vous devez également revoir régulièrement vos tarifs et vos frais et demander des ajustements si votre entreprise change ou si les conditions du marché changent.
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During the sales cycle, you should seek to understand the supplier’s fiscal year and/or quarterly or monthly sales goals as you can likely get additional pricing concessions as these windows approach closing. Also, consider whether there is any pricing concessions based on contract term, and if so, whether a longer term contract is acceptable for the given service. Finally, consider whether you have all necessary contractual commitments regarding service level and performance targets with the level of pricing you have agreed.
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Try to find the right balance between the correct fees and the appropriate service level as an over negotiated rate might impact on your service levels.
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Never hesitate to negotiate rates and fees to secure the most favorable terms, particularly if your transaction volume or value is substantial. Initiate discussions for discounts, waivers, or incentives tied to referrals, loyalty, or performance. Regularly assess and request adjustments to rates and fees to align with changes in your business dynamics or shifts in market conditions. A proactive approach to negotiations ensures you optimize your payment processing costs over time.
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Don’t hesitate to negotiate fees with your current payment service provider, especially if you have a significant transaction volume. They might be willing to adjust fees or provide additional services to retain your business.
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The providers also have targets they want to achieve. If the contract reads negotiable better. I will say negotiate before signing and when your transactions reach a record ceiling still negotiate further. It allows you reduce the prices for ur own user base and gives u a better bargaining power.
Une autre façon de vous assurer que vos services de paiement sont rentables est d’optimiser votre processus de paiement et de le rendre aussi fluide et efficace que possible. Vous devez minimiser le nombre d’étapes, de clics et de champs que vos clients doivent parcourir pour effectuer un paiement, et utiliser des instructions, des étiquettes et des boutons clairs et cohérents. Vous devez également utiliser des fonctionnalités telles que le remplissage automatique, la tokenisation et la facturation récurrente pour réduire les frictions et les erreurs. De plus, vous devez tester et surveiller votre processus de paiement et corriger tout problème ou bogue susceptible d’affecter vos taux de conversion ou de rétention.
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This is for simplicity and efficiency, easier said than done though. Streamline the customer journey by minimizing steps, clicks, and fields required for payment completion. Utilize clear instructions, labels, and buttons consistently. Employ features like what was mentioned (autofill, tokenization), and recurring billing to mitigate friction and errors. Regularly test and monitor the payment process, promptly addressing any issues or bugs that could impact conversion or retention rates. This ensures a seamless experience while maximizing the efficiency of your payment operations.
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Yeah UXP and design. Most platforms do not want to cause headache to their users however in a bid to balance simplicity and security one needs to prioritize security and it really depends on the Use case. Again if there’s a way to achieve simplicity while security concerns are taken care of then by all means research and do that. It also depends on the stage of the business. In other to achieve bare simplicity, many iterations would have happened and cld delay MVP. My advice ll be to optimize processes as u go. Get the MVP out, start gathering your ecosystem and update features with better UXP.
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Optimizing the payment process is crucial for several reasons. First, it enhances transaction efficiency, reducing processing times and improving overall customer experience. Second, streamlined processes minimize the risk of errors and enhance accuracy in financial transactions. Third, optimization often leads to cost savings by increasing operational efficiency and reducing manual intervention. Additionally, a well-optimized payment system enhances security measures, protecting sensitive information and mitigating the risks of fraud. Ultimately, a smooth and optimized payment process is integral for staying competitive, building customer trust, and adapting to the rapidly evolving landscape of financial technology.
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Embrace technology that streamlines payment processes. Efficient payment gateway, automation, and integration with accounting systems can reduce manual efforts, minimize errors, and save costs in the long run.
La sécurité et la conformité sont des aspects cruciaux de tout système de paiement, car elles vous protègent, vous et vos clients, contre la fraude, les violations de données et les sanctions légales. Cependant, ils peuvent également augmenter vos coûts, car vous devez investir dans des outils et des services de cryptage, d’authentification, de vérification et d’audit. Pour améliorer votre sécurité et votre conformité tout en maintenant vos coûts bas, vous devez suivre les meilleures pratiques et normes de votre secteur et de votre région, telles que PCI DSS, RGPD et DSP2. Vous devez également utiliser des services de paiement fiables et réputés qui offrent des fonctionnalités et des garanties de sécurité et de conformité.
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You want a provider who has a shared approach when it comes to security. One who has a sophisticated security infrastructure and works with you to do periodic updates on your own system as it relates to their standards. We had some instances where some providers wouldn’t take responsibility for any loss of funds and this isn’t a good sign irrespective of their offerings
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Ensure a secure and compliant payment system to safeguard against fraud, data breaches, and legal issues. Though security measures may incur costs for encryption, authentication, and auditing tools, adhering to industry standards is essential. Opt for reputable payment services with built-in security features and guarantees to strike a balance between protection and cost-effectiveness, prioritizing the safety of both your business and your customers' sensitive information.
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While cost-effectiveness is crucial, don’t compromise on security. Ensure that the payment services you choose adhere to industry standards for data protection and fraud prevention.
Enfin, vous devez analyser vos données de paiement et les utiliser pour améliorer votre prise de décision et votre stratégie. Vous devez suivre et mesurer les indicateurs clés, tels que le volume de transactions, la valeur, la fréquence, le taux de réussite, le taux de rétrofacturation, le taux de remboursement et la satisfaction des clients. Vous devez également utiliser des outils tels que des tableaux de bord, des rapports et des analyses pour visualiser et comprendre vos données de paiement et identifier les tendances, les modèles et les informations. En analysant vos données de paiement, vous pouvez optimiser votre tarification, votre marketing et votre service client, et augmenter vos revenus et votre rentabilité.
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Absolutely. Analyzing your data using tools like Power Bi, Tableau etc are very important to understand your user dynamics, u gain insights for negotiation and partnerships and u can monitor their behavior for future products or advise to partner companies on product release. Data is life. Without it; your decision making will be impeded and plagued by lack of authenticity. Invest in data tools and resources. You want to be in the know of every pin that drops.
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Leverage the power of payment data analysis to enhance decision-making and refine your business strategy. Monitor key metrics like transaction volume, success rate, and customer satisfaction, using tools such as dashboards and reports to gain valuable insights. Uncover trends and patterns within your payment data, enabling you to optimize pricing, marketing, and customer service. Through a thorough analysis, you can make informed adjustments that drive revenue growth and improve overall profitability for your business.
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Absolutely. Analyzing your data using tools like Power Bi, Tableau etc are very important to understand your user dynamics, u gain insights for negotiation and partnerships and u can monitor their behavior for future products or advise to partner companies on product release. Data is life. Without it; your decision making will be impeded and plagued by lack of authenticity. Invest in data tools and resources. You want to be in the know of every pin that drops.
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In payments ecosystem payments transparency is really crucial. A payments transparency layer not only addresses operational challenges but also contributes to trust-building, compliance adherence, and improved efficiency, ultimately creating a more resilient and customer-centric financial ecosystem.
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