Comment pouvez-vous construire une entreprise de conseil durable ?
Si vous êtes un professionnel qualifié qui souhaite travailler de manière indépendante et offrir son expertise à ses clients, vous pourriez être intéressé par la création d’une entreprise de conseil. Le conseil peut être une option de carrière gratifiante et flexible, mais il comporte également des défis et des risques. Comment pouvez-vous créer une entreprise de conseil durable qui crée de la valeur, attire des clients fidèles et génère des revenus constants ? Voici quelques conseils pour vous aider à réussir en tant que consultant.
La première étape pour créer une entreprise de conseil durable est de définir votre créneau. Quel est le problème spécifique que vous pouvez résoudre pour votre marché cible ? Quels sont les avantages et les résultats que vous pouvez offrir à vos clients ? Comment vous différenciez-vous des autres consultants dans votre domaine ? En vous concentrant sur votre objectif et en vous positionnant en tant qu’expert, vous pouvez créer une proposition de valeur unique qui plaît à vos clients idéaux et vous distingue de la concurrence.
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Dhara Chhatbar
Research Scientist | Top Data Analytics Voice Badge | Six Sigma Green Belt | API Process Development | Regulatory Query Solving | Torrent Research Centre | Ex-DCA | Drug Discovery (CADD) | Nirma University
Defining a niche for a sustainable consulting business involves specializing in a specific industry, service, or expertise. For example, a niche could be "Digital Marketing for Small Businesses" or "Sustainability Consulting for Renewable Energy Companies." By targeting a particular area, you can tailor your services, build a unique brand, and become an expert in that specific market, making your consulting business more sustainable and competitive.
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Lucia Lehmann
In building a sustainable consultancy business, it's crucial to know exactly what problem you solve and what makes you different from others. By focusing on the specific challenges clients face, you can offer targeted solutions that stand out. Whether it's a unique approach, specialized knowledge, or innovative tools, highlighting your uniqueness helps clients see why you're better than the competition. Simplifying it this way ensures you're not just another option but the right choice for their needs, setting you up for success in the long run.
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Shreyansh S.
Associate
To build a sustainable consulting business, consider the following strategies: 1. Define Your Niche: Identify a specific area of expertise or industry where you can provide high-value services and differentiate yourself from competitors. 2. Develop Strong Relationships: Cultivate long-term relationships with clients based on trust, and integrity, and consistently deliver results that meet or exceed their expectations. 3. Offer Tailored Solutions: Understand the unique needs and challenges of each client and provide customized solutions that address their specific requirements.
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Alban Fernandes
Credit Control Manager|Credit Insurance| SAP |Credit Management |Trade Finance|Collections| Accountant| AML
Sustain. Consulting has seen o/s growth with gains doubling btw 2020 & 2022 driven by Co’s effort to reduce cardon traces.So, consider aligning ur niche with sustain.Some pts to aid u trace & carve out ur niche: Reflect on ur skills, passions & expertise & assess ur S & W. Study the consulting landscape. Trace around niches & gaps & analyze client needs & pain pts. Make ur ideal client complete profile. Consider pts like ind, Co. size, loc. & specific issues & narrow down ur focus. Rate mkt DD & assess competitons. Craft a USP why shd clients choose u & pt ur expertise, approach/specific rslt. u can give. Start small. Test ur niche with a few clients to chk its viability.Gather FB. Learn from them & adapt ur style & refine ur niche duly.
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Nikhil Midha
Company Secretary | Regulatory Compliance Management
To build a sustainable consulting business, defining your niche is paramount. Identify a specific problem within your expertise, articulate the benefits you offer clients, and differentiate yourself from competitors. By honing in on a focused area, you become an expert with a unique value proposition, attracting ideal customers and establishing a distinct presence in the market. This clarity not only guides your services but also enhances client appeal and sets the foundation for long-term success.
La deuxième étape pour créer une entreprise de conseil durable consiste à développer votre marque. Votre marque est la façon dont vous communiquez votre identité, vos valeurs et votre personnalité à vos clients potentiels et existants. Il s’agit notamment de votre nom, de votre logo, de votre site Web, de votre portfolio, de vos témoignages, de vos réseaux sociaux et de tout autre point de contact que vous utilisez pour interagir avec votre public. Votre marque doit refléter votre créneau, votre expertise et votre style, et elle doit transmettre la confiance, la crédibilité et le professionnalisme. Une marque forte peut vous aider à attirer et à fidéliser des clients, ainsi qu’à accroître votre visibilité et votre réputation dans votre secteur.
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Lucia Lehmann
Our brand is more than just a logo or a name—it's the story we want to share with our customers. It's about creating a connection, a feeling, and a sense of trust. To do that effectively, our brand needs to have a cohesive aesthetic, from colors to tone of voice, that resonates with our audience. Building a strong brand involves crafting a narrative that reflects our values, mission, and what sets us apart. It's about consistency across all touchpoints, whether it's our website, social media, or packaging. By investing in building a memorable and authentic brand story, we not only differentiate ourselves from the competition but also build lasting relationships with our customers.
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Basil Gouge
A Risk Management & Safety professional with 15 years experience of delivering complex project solutions across the APAC region.
With so much competition out there, I would add to that list, the importance of delivering value added, sustainable service solutions. Not just meeting the agreed deliverables but going beyond them to demonstrate the importance of the relationship.
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Teresa Cristina Charotta
Head Business Unit FIA Labfin.Provar I Membro do Grupo de Conselheiras | Enterprise Management, Business Strategy
Concordo que uma marca bem construída irá refletir sua credibilidade e reputação. A partir de seus valores e entregas com profissionalismo poderá atrair novos clientes e aumentar a confiança dos clientes já existentes.
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Michael Welp
Strategy Consultant @adesso | Digital Strategy & GenAI
I cannot emphasize often enough how important it is to develop an authentic brand. As a consultant, I see time and again that customers don't see the direct potential of a brand and treat this issue with neglect. Authentic brands help to build emotional connections with customers and offer clear differentiation in the market. They make it easier to communicate brand identity and values, strengthen customer loyalty and increase commitment. It is no coincidence that one of the most successful companies in the world is a conglomerate of brands, some of which have been telling their story for centuries.
La troisième étape pour créer une entreprise de conseil durable consiste à fixer vos tarifs. Vos tarifs doivent refléter la valeur que vous offrez à vos clients, ainsi que vos compétences, votre expérience et la demande du marché. Vous devez également tenir compte de vos dépenses, de vos impôts et des revenus souhaités lors de l’établissement de vos tarifs. Il existe différentes façons de facturer vos services, par exemple à l’heure, par projet, par mandat ou par valeur. Vous devez choisir la méthode qui convient le mieux à votre type de travail, aux attentes de vos clients et à vos besoins de trésorerie. Vous devriez également revoir et ajuster régulièrement vos tarifs pour suivre l’inflation, les changements de portée et les commentaires des clients.
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Brian Chan, CPA, CA
Manager, Strategic Deals & Business Consulting at EY | Commercial Strategy | Business Development
Setting rates is both an internal and external exercise. You need to cover your internal costs while also remaining externally market competitive to your peers.
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Nikhil Midha
Company Secretary | Regulatory Compliance Management
Setting your rates is crucial for a sustainable consulting business. Reflect the value you provide, considering skills, experience, and market demand. Account for expenses, taxes, and income goals. Choose a charging method aligning with your work and client expectations. Regularly review and adjust rates to stay competitive and responsive to inflation, scope changes, and client feedback. This ensures fair compensation and financial stability in the long run.
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Teresa Cristina Charotta
Head Business Unit FIA Labfin.Provar I Membro do Grupo de Conselheiras | Enterprise Management, Business Strategy
Todo profissional e projeto tem seu valor. Avaliar o mercado e a concorrência também é importante para ter um abalizador se a sua taxa esta fora da realidade ou abaixo do mercado.
La quatrième étape de la création d’une entreprise de conseil durable consiste à commercialiser vos services. Le marketing est la façon dont vous attirez et convertissez les prospects en clients. Vous devez avoir une stratégie marketing claire qui définit vos objectifs, votre public cible, votre proposition de valeur et vos canaux. Vous devez également disposer d’un plan marketing qui décrit vos actions, votre budget et vos mesures. Certains des moyens les plus efficaces de commercialiser vos services de conseil sont le réseautage, les références, le marketing de contenu, le marketing des médias sociaux, le marketing par e-mail et la publicité en ligne. Vous devez tester et optimiser vos efforts de marketing pour découvrir ce qui fonctionne le mieux pour votre créneau et vos clients.
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Michael Welp
Strategy Consultant @adesso | Digital Strategy & GenAI
In the digital era, it is essential not only to offer excellent products/services, but also to communicate them effectively via the right channels. A strategic approach based on an intimate knowledge of the target audience and measurable channel effectiveness is crucial. By regularly reviewing and adapting the digital marketing strategy, consultancies can keep pace with the dynamic landscape and successfully reach and convert your target audience.
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Teresa Cristina Charotta
Head Business Unit FIA Labfin.Provar I Membro do Grupo de Conselheiras | Enterprise Management, Business Strategy
Acredito que traçar uma estratégia faz parte do modelo de negócio que você pretende construir. Atribuo que prospectar clientes, definir o público alvo, fazer networking com frequência e sequência irá colaborar para gerar leads em suas redes e junto aos profissionais que possam te referenciar.
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Nikhil Midha
Company Secretary | Regulatory Compliance Management
Effectively marketing your consulting services is crucial for business sustainability. Develop a clear strategy outlining goals, target audience, value proposition, and channels. Create a plan with defined actions, budget, and metrics. Utilize networking, referrals, content, social media, email, and online advertising for optimal reach. Regularly test and optimize your approach to identify what resonates best with your niche and clients, ensuring a steady flow of prospects and conversions.
La cinquième étape pour construire une entreprise de conseil durable est la gestion de vos projets. La gestion de projet est la façon dont vous planifiez, exécutez et fournissez vos services à vos clients. Vous devez disposer d’un système de gestion de projet qui vous aide à organiser vos tâches, vos délais, vos ressources et votre communication. Vous devez également disposer d’un processus de gestion de projet qui vous guide à travers les étapes de vos projets, telles que la proposition, le contrat, le lancement, la découverte, la livraison et la clôture. Vous devez suivre les meilleures pratiques en matière de gestion de projet, telles que la définition d’attentes claires, la définition de la portée et des livrables, le suivi des progrès et des commentaires, ainsi que la gestion des changements et des risques.
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Mehwish Munir
Head of Inclusion/Psychologist-Designated Safeguarding Lead/Senior Leadership Team
To build a sustainable consulting business through effective project management, focus on understanding client needs, setting clear project scopes and realistic timelines, allocating resources wisely, maintaining transparent communication, managing risks, ensuring quality assurance, meticulous documentation, continuous improvement, and nurturing strong client relationships. By adhering to these principles, you create a foundation for successful project delivery, client satisfaction, and long-term business growth.
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Teresa Cristina Charotta
Head Business Unit FIA Labfin.Provar I Membro do Grupo de Conselheiras | Enterprise Management, Business Strategy
Aprendi que planejar e executar exige foco e disciplina para alcançar as metas que foram projetadas. O acompanhamento de um projeto ajuda a mitigar situações e ou realizar ajustes de percurso. Importante após a finalização de um projeto, mensurar os resultados e considerações relevantes para ações futuras.
La sixième et dernière étape de la création d’une entreprise de conseil durable consiste à développer vos relations. Les relations sont le fondement de votre entreprise de conseil, car elles déterminent votre réputation, vos références et vos clients réguliers. Vous devez cultiver des relations solides avec vos clients, vos pairs, vos mentors et vos partenaires. Vous devez communiquer efficacement, écouter activement et faire preuve d’empathie sincère envers vos parties prenantes. Vous devez également fournir un travail de qualité, dépasser les attentes et ajouter de la valeur à vos clients. Vous devez demander des commentaires, des témoignages et des références à vos clients satisfaits, et les suivre régulièrement. Vous devez également réseauter, collaborer et apprendre d’autres consultants dans votre domaine, et demander conseil et soutien à des mentors et à des coachs.
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Lucia Lehmann
Scaling up is key to enhancing our business productivity. Therefore, it's crucial to leverage our go-to-market strategy with a digital approach that enables us to better understand our potential customers, reach them more quickly with a value-driven message, and thus increase our opportunities
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Dhara Chhatbar
Research Scientist | Top Data Analytics Voice Badge | Six Sigma Green Belt | API Process Development | Regulatory Query Solving | Torrent Research Centre | Ex-DCA | Drug Discovery (CADD) | Nirma University
Growing relationships in a consulting business involves consistent communication, understanding client needs, delivering value, and actively seeking feedback. Building trust and fostering open communication contribute to long-term client relationships.
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Mariana Hernandez Delfino
Rocket Launcher🚀 I promote business success through fostering brilliant talent. Digital & tech innovation expert. Certified entrepreneurs mentor. Advisory Board Member. Mindfulness-hooked.
Stakeholder mapping, keep and build key relationship with current clients and most importantly - what are the potential clients that could be tackled proactively or via content, events and networking? Growth Hacking, identify new business opportunities with existing clients to offer timely added value services Pilot, create small pilots and test so existing and new clients feel comfortable to invest with your consultancy Thought leadership, share cases when possible, best practices, content and a POV in the industry
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Alban Fernandes
Credit Control Manager|Credit Insurance| SAP |Credit Management |Trade Finance|Collections| Accountant| AML
Sustainability isn’t just abt reducing waste—it’s abt bldg lasting +ve impact for ur clients, ur team & the planet. Bldg a sustain. consulting bus. means Strat. Plng, mindful pract. & a vow to reduce envir. impact. Here are some steps to do the same. Accept virtual comm. as pandemic has shifted the consult. landscape. Direct mtg & bus. tvls are no more reqd. SPT virtual comm. tools to reduce ur carbon trace. Select a Sustain. lead if u’re bldg a cons. firm with sustain. focus to lead ur team to stunning initiatives. Educate urself by constantly learning abt sustain. circular Econ. Princ. & envir. mgmt. Study formal edu. linked to sustain. mgmt. Invest in ur consultants’ GWTH & WB, so they feel motivated & add to ur sustain. consulting bus.
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Nikhil Midha
Company Secretary | Regulatory Compliance Management
Growing relationships is pivotal for a sustainable consulting business. Establish a strong foundation by cultivating connections with clients, peers, mentors, and partners. Effective communication, active listening, and sincere empathy are crucial. Deliver quality work, exceed expectations, and seek feedback for continuous improvement. Regularly follow up with satisfied clients, leveraging testimonials and referrals. Network, collaborate, and learn from fellow consultants, while seeking guidance from mentors. These relationships shape your reputation, drive referrals, and foster long-term success.
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