I focus on leading GTM strategy and operations to maximize customer value and business growth in the high-tech industry. With 20+ years of experience in marketing and sales effectiveness, my experiences range from customer analytics, digital marketing, marketing organizational transformations, eCommerce, to branding and launching new business divisions. I have helped Fortune 500 companies and top brands drive large scale transformation projects. In particular, I have led projects focused on centralizing marketing functions, driving marketing spend efficiency and ROI, re-engineering marketing and sales operations processes, enabling cost restructuring, and supporting large scale mergers and acquisitions. I enjoy translating strategic visions into operational plans and working with cross functional teams to execute on the plan.