A continuación, te explicamos cómo puedes gestionar los plazos que compiten en el marketing de productos.

(!) To effectively manage competing deadlines in product marketing, implement the Eisenhower Matrix: 1. Divide tasks into four categories: - urgent and important - do these first (!) - important but not urgent - schedule these for later - urgent but not important - delegate these if possible - neither urgent nor important - consider dropping these 2) Focus primarily on tasks that are both urgent and important to maximize impact and meet crucial deadlines. 3) For less critical tasks, delegate to team members or schedule them for later completion.

1. Ruthless prioritization: Focus on the most impactful tasks for product launches. 2. Transparency is key: Communicate deadlines clearly to stakeholders and manage expectations. 3. Embrace collaboration: Delegate tasks or seek support from colleagues to meet tight deadlines. 4. Time management mastery: Utilize project management tools and prioritize ruthlessly to stay on track. 5. The power of "no": Don't be afraid to decline additional projects if your workload is maxed out. 6. Agility wins: Adapt to changing priorities, be flexible, and adjust your strategy as needed. (2 lines)

- Identify the tasks with the highest impact on your product marketing goals. This might include launching a new product, optimizing existing campaigns, or addressing urgent customer needs. - Utilize frameworks like the Eisenhower Matrix to distinguish between urgent and important tasks. - For example, promoting a new feature release might be urgent and important, while updating social media profiles could be less urgent but still important. - Regularly reassess priorities as deadlines shift or new information arises. Agile methodologies, such as Scrum or Kanban, can help you adapt quickly to changing priorities by holding regular planning and review meetings.

Cuando efectúas varias tareas al mismo tiempo y esa interacción depende del avance de otras personas es clave asignar prioridades y poder trabajar en simultáneo con todo y todos.

Here's your product marketing prioritization toolkit: Eisenhower Matrix: Urgent/important tasks rule. Delegate or ditch the rest. Timeboxing: Block-focused work sessions for specific tasks. Batching: Group similar tasks for maximum efficiency. Say "No" strategically: Protect your focus and bandwidth. Celebrate wins (big or small): Stay motivated on your prioritization journey. With these tactics, you'll become a product marketing expert.

Identify which datelines you can manage on your own or which ones that you need someone to collaborate with. Sometimes it is the working together complexities that makes a project’s progress slow down. It takes one to move fast but it’s more than one to create impact.

Learn how to say "No" and say it. Use a prioritization framework that is as ruthless as (e.g., a product launch) P0 - Can't launch the product P1 -Can launch but not to my standards P2 -everything else (we won't do) Prioritize time-sensitive and strategic tasks over long-term projects (e.g. Launch over content campaigns) Ensure you have the big picture (e.g., using Asana, Jira, etc.) so you don't miss critical, blocking projects Regularly update your team and stakeholders on project statuses, priorities, and potential roadblocks. Hold tighter review sessions to assess progress against deadlines and priorities. Stakeholder Management: Keep stakeholders informed about progress and explain to them your decision-making process

Understand your team’s natural work rhythms and cognitive loads to schedule tasks. For instance, complex, creative tasks are best tackled when cognitive energy is highest, typically in the morning, while routine, administrative tasks can be scheduled for when energy dips. This approach ensures peak efficiency and effectiveness in meeting deadlines. Often overlooked, an organized repository of past campaigns, results, and insights can dramatically cut down on research and planning time for new projects. By leveraging historical data, your team can predict potential pitfalls and successes.

Use the known rule 80 /20. 20% of the effort makes 80% of results. And sometimes "good enough" is really enough. To spent time to make it perfect do not bring such an additional contribution.

There are several ways to prioritize the multiple projects operating in product marketing. The social impact of the activity, the size of the budget, the priority of the product itself, the human resources involved, or a combination of all of the above. While it is desirable to be able to move forward with each project as originally planned, it is equally desirable to be able to update the priorities of the projects as circumstances dictate so that you can be flexible in your response to these changes.

(!) To enhance the effectiveness of time blocking, integrate buffer blocks into your schedule: - schedule short breaks between dedicated task blocks. - use these buffers to handle task overflows, unexpected interruptions, or to take mental breaks. - buffer blocks help ensure that delays in one task don't disrupt the subsequent scheduled tasks. - having buffers provides flexibility and peace of mind, knowing there's time set aside for unforeseen issues.

- Allocate specific time slots in your calendar for different tasks or projects. This helps ensure that you dedicate focused time to each priority without being interrupted by competing demands. - For example, designate mornings for strategic planning and afternoons for execution tasks like content creation or campaign monitoring. - Use time blocking tools like Google Calendar or Trello to visualize and manage your schedule effectively. Set reminders to switch tasks at designated times to maintain productivity.

Rather than multitasking, encourage your team to block out time for focused work on specific projects. This method helps in minimizing distractions and increasing productivity, which is crucial when managing multiple deadlines.

Sure, it is helpful to have tasks scheduled, even including daily routines and breaks. But be prepared for unexpected or creative moments. Dedicate some percentage of your time to them in advance. It can be 5% or 25%, depends on your role.

Time management is in great demand to keep multiple projects running flexibly with different resource needs. The projects and their tasks are assigned a daily time and managed in a tiled format. If more time is needed than planned, the time can be slid or replaced with a project or task in another time zone to ensure that the necessary human resources are allocated without waste. The charts managed in this way will be shared with members in real time via the company's internal system, etc., so that members can always be aware of the team's overall operations and work on their individual projects and tasks.

(!) Unity in clarity: clear, regular check-ins keep teams synced and on-target. Use weekly stand-ups and shared digital dashboards for clear, regular check-ins to keep teams synced and on-target

- Ensure clear communication and alignment within your marketing team regarding project timelines, goals, and individual responsibilities. - Conduct regular team meetings to synchronize efforts, address any roadblocks, and reallocate resources if necessary. - Encourage collaboration and cross-functional communication to leverage the diverse skill sets within your team. - For instance, involving the design team early in the campaign planning process can streamline asset creation and approval.

Before starting on project execution, conduct a pre-mortem analysis to anticipate potential obstacles or delays. By imagining that a project has failed and working backward to determine what could lead to this failure, you can proactively address issues before they jeopardize your deadlines. Incorporate planned downtime and recovery periods into project timelines. This counterintuitive strategy helps prevent burnout and maintain high productivity levels, ensuring that your team can meet deadlines without compromising the quality of their work.

Clear common goals, better often repeated. Progress communication especially inside the team. And providing news (understand infos) honestly and timely to each of team members.

Teams working on parallel projects have their own deadlines, and sometimes these can conflict. When schedules conflict or resource allocation conflicts arise, the people responsible for each task will discuss the situation and reassess the priority of the team as a whole before taking action. The key here is to share the same understanding of the problem and to work together to come to a conclusion. This is a very important part of team management to keep the entire team focused and cohesive.

Getting a visual flow of the task and its progress helps. So yes the usual Asana, trello are all super helpful. But hey! I started out with an excel sheet and it worked just as good

Here's how to leverage tools for deadline domination: Project Management: Use Asana, Trello, or Monday.com to organize tasks, set deadlines, and collaborate with your team. Content Calendar: Tools like CoSchedule or HubSpot keep your content creation on track for seamless product promotion. Prioritization: Feeling overloaded? The Eisenhower Matrix helps prioritize tasks. Learn to say "no" to requests that don't align with core goals. Tools are great, but they're not magic. Take breaks, celebrate wins, and ask for help.

For me it is mainly visualisation. It can be digital or paper, local or online. It can support to show progress, generate ideas, summarise topic.

There are a variety of project management software available, but those with full functionality require a commensurate amount of input and information management effort. Since it is desirable to share project progress and schedules with the entire team in real time, you should choose the one that allows you to share information most easily and accurately according to the size of your project and team. Also, since information is managed from a variety of devices, including PCs and smartphones, security considerations are also important. In addition, since the system is expected to be linked to the company's overall information system, the most appropriate one should be selected in cooperation with the information system department.

(!) Use the RACI matrix - Responsible, Accountable, Consulted, and Informed. Using the RACI matrix ensures that everyone on your team knows their specific role and how they contribute to the project, promoting accountability and efficient task completion.

- Identify tasks that can be delegated to team members based on their expertise and workload capacity. - Provide clear instructions and expectations to ensure that delegated tasks are completed accurately and on time. - Consider outsourcing certain tasks or projects to external agencies or freelancers if internal resources are limited or specialized expertise is required.

Do not afraid to have strong and capable individuals in a team. It is sometimes more difficult to manage them, however, you can leave them work on their own to get interesting results.

Each project and the tasks within it should have a well-defined job owner. The job owner is responsible for sharing information, updating, and managing risks related to the project or task, but at the same time, it is important to share who owns which project or task within the team so that the entire team can track the progress of the project or task. This is so that the entire team can track the progress of the project or task.

- Acknowledge that unexpected challenges or opportunities may arise, requiring adjustments to your original plan. - Foster a culture of adaptability within your team, encouraging members to embrace change and approach challenges with creativity and resilience. - Maintain open lines of communication with stakeholders to manage expectations and proactively address any deviations from the original timeline or scope.

You need to have a plan and timeline outlined with clear priorities - that is your “ideal” scenario. But you need to be open to change and re-prioritise based on business demands, changes happening in and outside of the business - and that is the only guarantee you will have - change is inevitable. Rather than fighting it, work with it. Yes it will pose challenges to your schedules and deadlines but equally it will present new opportunities to succeed or accelerate in certain areas. Be flexible and adapt to the “current climate”. Communicate to your boss/other stakeholders how those changes will affect the original deadlines so that you can clearly set out the expectations and get help when needed.

Consider projects with a high impact in the short term. They provide a visible contribution while giving you flexibility for longer-term initiatives. Balance short-term wins with projects that ensure long-term success for the product.

In addition to all of the above, another small but important thing that has helped me stay focused and productive is turning off notifications on my phone and computer during these dedicated work blocks. This eliminates distractions and allows me to fully concentrate on the task at hand.

The best approach is to use a project management approach Make a process map and then create a RACI with what is to be done, who is responsible for this, who is accountable, who is to be informed and who is contributor. Then specific timelines should be placed. This is in the format of excell file and it is on share point viewed y all members.

Prioritise | communication | execution To manage competing deadlines in product marketing, prioritise tasks based on urgency and importance, while effectively communicating with stakeholders to negotiate realistic timelines. Additionally, leverage project management tools like jira and delegate tasks to ensure efficient execution.

Start by assessing the urgency and importance of each task, then create a prioritized list based on these criteria. Utilize project management tools to track deadlines and allocate resources effectively. Clear communication with team members about priorities and potential conflicts is crucial to ensure everyone is on the same page. Additionally, break down larger projects into smaller tasks with achievable deadlines to maintain momentum and avoid overwhelm. Regularly reassess priorities as deadlines approach to adapt to any changes or unforeseen circumstances.

It is common that individual product and project managers or functional leaders push their projects downstream as the most important item and try to go extremely deep in execution. You might be a regional or national product manager receiving all those pressures with everyone asking you to execute immediately and throughly. At that point you have to go back to the strategic pillars and the annual plan of your organization. Which of those projects will contribute to executing the strategy and reaching the high level objectives? Focus on those with positive answer to the question above. Identify if any of the others are a dependency to the strategic ones and run them until the point that the dependency to the highest objective is cover.

1) Master Timeboxing: Block out focused time slots for each product marketing task. Treat them like appointments - laser focus to conquer deadlines within the timeframe. This keeps momentum and avoids overwhelm. 2) Relentless Re-Prioritization: Deadlines shift, so should your priorities! Schedule weekly check-ins to assess workload and ruthlessly re-prioritize. This ensures you tackle critical tasks first. 3) Pre-Launch War Room: Feeling overwhelmed by pre-launch tasks? Gather your team to brainstorm dependencies and delegate ownership. This proactive approach streamlines the process and ensures clear communication.

While "Agile" is a common term in software development, its principles are underutilized in marketing. Implementing sprints, daily stand-ups, and retrospectives can help your team prioritize tasks, adapt to changing requirements, and increase productivity without feeling overwhelmed by deadlines.