¿Qué haces si eres un emprendedor que busca la ubicación comercial perfecta?

Today's fashions & traffic patterns change much faster than in the past So we need to know our ideal audience,our customers & what they really want We need to know all the tools for the best possible geomarketing research to understand where & how to open Many retailers make the mistake of thinking that the same street is good on both sides & along its entire length, but this is absolutely not true To find the perfect (or least vulnerable) location, we need to look at Demographics (local population) Their age Income levels/spending habits Psychographic information about potential customers Lifestyles/values & attitudes The best location is where our ideal customers shop,so they either live or work there, or pass through on a regular basis

Definir y luego conocer al detalle el público objetivo es de los primeros pasos. A partir de allí verás si la ubicación física es un dato relevante o sencillamente es un agregado a tu producto (esta frase releerla al final). Actualmente el comercio electrónico va ganando terreno a pasos agigantados (especialmente pos-pandemia) y las empresas de delivery avanzan casi al mismo ritmo.. camino a la entrega sin personas (drones, etc.) o minimizando el recurso humano (aunque siempre estará presente). Quizás pensar en cómo estar presente en los ecosistemas que tu público objetivo frecuenta, de manera creativa, sea una manera de multiplicar el efecto de tu presencia física que será, a la larga, solo un dato más de tu empresa.

Pesquisar locais estratégicos com alto tráfego de pedestres e visibilidade. Avaliar acessibilidade, concorrência e perfil demográfico da área. Analisar custos operacionais, potencial de crescimento e negociar termos de contrato.

If you're hunting for the perfect retail spot, knowing your audience is crucial. Start by digging into the demographics—age, income, and what the locals are into helps a lot. Check out the area's foot traffic too; a busy spot often means better sales. See who else is around—having competitors close by can be a good sign, but you don't want it too crowded. Don't forget to chat with the locals at events or online to get a feel for what they might love about your store. And maybe run a survey to nail down exactly what they need. It's all about finding the right fit for your business!

Start by understanding your target customer - their demographics, lifestyle, and shopping habits. Conduct thorough market research to identify high foot traffic areas with a concentration of your ideal clientele. Analyze competitors, looking for opportunities to differentiate and capture unmet needs. Consider accessibility, parking, visibility, and proximity to complementary businesses. Collaborate with retail-savvy commercial real estate agents who know the local market dynamics. Once you've narrowed down potential locations, meticulously evaluate each against your specific criteria. With careful customer-centric planning, you'll secure a prime retail spot that drives footfall and maximizes success.

Today's market is phygital and an outlet is not equal for all seasons, so the main objective is to know how to find the right balance that will ensure we have enough local presence to attract customers without being overshadowed by more established competitors. To evaluate a new location and how best to do so, one must first observe the presence of companies-competitors with similar products or services. An area with little or no competition may seem attractive, but it could also indicate a lack of specific demand. Conversely, a catchment area with many competitors may be advantageous if it is known as a shopping destination.

To size up your competition, start by visiting their stores to see what they're all about—from their products to how they treat their customers. Don't forget to check out their online presence too; their websites and social media can tell you a lot about how they connect with people. Reading customer reviews can also give you the inside scoop on what's working for them and what's not. Compare their prices with yours to see where you can edge them out. And always keep an eye on what makes you unique—this is your secret sauce! Getting a handle on these points will really help you carve out your niche.

When picking a location for your business, think about the logistics to make sure it's a smooth sail. First, check if the spot is easy to reach for both customers and deliveries. Visibility is key too; you want to be seen! Having good parking options can be a huge draw. Don’t forget to look into local zoning laws to make sure you can operate without a hitch. Also, peek into any future plans for the area—knowing what's coming can help you stay ahead. Getting these details right will set you up for long-term success!

The ideal location does not exist & the cost of rent is a false problem (you can pay a lot of rent & collect a lot, just as you can pay very little & collect very little...) Of course, the perfect location may seem priceless, but it must be evaluated with a proper budget forecast, comparing the cost of rent/purchase with the additional expenses Utilities Property taxes Renovations and maintenance. This budget must be aligned with the sales and growth projections in the company's business plan. Can a cheaper location with excellent marketing produce more positive results than a more expensive location with its own natural foot traffic? Yes, because the right balance must be struck between potential costs & revenues (and not in one day...)

Review zoning regulations, permits, and lease agreements to ensure compliance and avoid potential legal issues that could arise from your chosen location.

Escolher uma localização estratégica é crucial para o crescimento futuro de qualquer empresa. É essencial considerar não só as necessidades atuais, mas também o potencial para expansão e aumento de clientela sem necessidade de mudanças futuras, economizando tempo e recursos.

A retail store is cost-intensive, and before you can commit to it entirely, you can test out locations based on your audience's demographics with either of the small square footage strategies like, 1) Pop-up shops 2) Gallery exhibitions 3) Shop-in-shops Here, you might have a small selection of products but then have the option of 'Endless Aisles,' where you order items online for shoppers who visit a physical store—a great omnichannel retail strategy.