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Shoes Industry in India

Top Online Store
Top Category
Active Footwear
Country
Online Share
0-5%

E-Commerce Revenue

US$5,991m
2024

Growth

15-20%
2024

Growth Forecast

15-20%
24/25

Average Order Value

2024

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Indian Footwear E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Indian Footwear E-Commerce Market generated an e-commerce revenue of US$5,991m in 2024, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 15-20%.

Annual Revenue

US$5,991m
2024

Annual Growth Forecast

15-20%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
5,991
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indian Footwear E-Commerce Market, monthly revenues in November of 2025 were US$756m. This represents a change of <0% from the previous month.

Revenue Current Month

US$756m
11/25

Growth from Previous Month

<0%
10/25-11/25

Monthly Revenue (in Million US$)

07/2025
08/2025
09/2025
10/2025
756
11/2025

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Indian Footwear E-Commerce: Product Categories

In the Indian Footwear E-Commerce Market, Active Footwear is the largest category, contributing 38% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Active Footwear (38%)

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Biggest Online Retailers in Indian Footwear E-Commerce

The largest e-commerce retailer in the Indian Footwear E-Commerce Market is myntra.com, with an online revenue of US$1,471m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is flipkart.com, followed by ajio.com in third place.

# 1
Biggest Category

Fashion

Biggest Country

India

Growth 24/25

25-30%

Revenue (GMV)

US$1,471m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Indian Footwear E-Commerce Penetration: Online Market Share

The Indian Footwear E-Commerce Market reached an online share of 0-5% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 0-5% in 2025.

Online Share

0-5%
2024

Online Share Forecast

0-5%
2025

Online Share/E-Commerce Market Share

2022
2023
0-5%
2024
0-5%
2025
2026

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Indian Footwear E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Indian Footwear E-Commerce Market was 11.5-12.0%, while the cart abandonment rate was 78.0-78.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

11.5-12.0%2024
78.0-78.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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