An initiative to develop technologies that protect privacy and provide tools to build thriving digital businesses:

  • Develop new features to keep your information private.
  • Enable publishers and developers to keep online content free.
  • Collaborate with the industry to build new internet privacy standards.

Privacy Sandbox features are being implemented for both the Web and Android, to phase out third-party cookies, limit covert tracking, and strengthen privacy.

Web overview Android overview

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Find the right set of resources for your needs.
Get ready for third-party cookie restrictions by learning about Chrome's proposed third-party cookie deprecation timeline and new Tracking Protection feature.
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Learn about the Privacy Sandbox solutions for enabling advertising use cases without third-party identifiers.
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For advertisers and DSPs who are interested in buying ad space and measuring the performance of ads.
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For publishers and SSPs who are interested in selling ad space and measuring the performance of ads.
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Latest news

The latest news and updates on Privacy Sandbox
For sites taking part in either of the third-party cookie deprecation trials, Chrome provides a grace period to temporarily re-enable third-party cookies. During the grace period, sites can access third-party cookies in Chrome, even if they haven't yet deployed trial tokens. Chrome is now providing a mechanism to allow sites to opt out of the grace period for a percentage of users.
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From July 1, 2024, sites and services that have registered for one of the third-party cookie deprecation trials will receive a grace period of 60 days to deploy trial tokens, starting from the date their trial registration was approved.
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The Privacy Sandbox team was at Google I/O 2024 to share the latest news on third-party cookie deprecation.
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See all the news, posts, and updates from the Privacy Sandbox blog.
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