Head of CRM and Operations

BettingJobs are working with a well-funded, online casino start-up looking to add a Head of Retention and Operations to their team in Prague.

Responsibilities:

• Lead and evolve global CRM team for expansion.
• Plan and execute strategic promotions to reduce churn and boost yield.
• Drive best practice retention strategies and loyalty tools.
• Ensure promotions align with marketing and product initiatives.
• Analyze and optimize campaign performance, reporting to stakeholders.
• Implement automated, personalized lifecycle campaigns across channels.
• This role will also involve assisting the CEO with any operations help and being the point of contact with the provider.

Requirements:

• Bachelor’s degree in marketing or related field; Master’s degree optional.
• 4+ years iGaming experience in CRM automation and marketing ops.
• Analytical and results-oriented, keen on continuous optimization.
• Proficient in data visualization tools for insights.
• Self-motivated problem-solver, passionate and driven.
• Experienced in CRM campaign development, project management, and technical CRM tools.