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Watch, chat, shop: Live Shopping on Twitter

By and
Monday, 22 November 2021

Editor’s note: As of March 2022, the Shop Module is now referred to as the Shop Spotlight. Last updated: March 28, 2022.

Live video has been transforming the way we shop for years. Earlier this year we announced our plans to better support shopping on Twitter, and today we’re excited to announce the next step in that journey: Live Shopping.

Live Shopping on Twitter

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While watching a Live Shopping stream on Twitter, people can take several actions that make the shopping experience on Twitter seamless, such as:

  • Check out the Shoppable Banner and Shop Tab on the Live event’s page.
  • Toggle back and forth between the Latest Tab and the Shop Tab throughout the livestream, allowing them to be a part of the conversation as they check out products. 
  • Continue to watch the livestream on the merchant’s website within an in-app browser, so they don’t miss a thing while making a purchase. 
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We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter. Starting at 7pm ET on Sunday, November 28, people can watch and shop from @Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more. 

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“Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.”

William White

Chief Marketing Officer at Walmart

People naturally come to Twitter during major cultural events. Livestreaming on Twitter gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences.

What’s Next for Twitter Shopping?

Expanding our Shop Spotlight Test

Earlier this year, we began testing the Shop Spotlight with select brands, and we are pleased to share that we will be launching it to more merchants in the United States in the coming weeks.

Introducing Twitter Shopping Manager

It is crucial to build foundational products to support our global community of merchants on Twitter, so we will also start testing a new way to house merchant onboarding and product catalog management tools via the Twitter Shopping Manager. This will give merchants a one-stop-shop for managing how they show up on Twitter.

We know there is so much more for us to explore, test, and iterate upon - and we’re looking forward to rolling out more products that will make shopping on Twitter easier than ever. Stay tuned for more.  

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