Facebook & Instagram

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

I’m facing an issue with the Facebook & Instagram application. I recently noticed that after installing it, there is no option to reconnect an existing catalog. The app automatically creates a new catalog instead.

Please add an option to connect or assign an existing catalog during setup. This feature is essential for those who already have a catalog set up.

it didnt allow me to sync with my biz account, i had to do this work around to get it to sync. anyway before that i was chatting with meta pro team for over an hour. they couldnt figure it out, and so they came up with the lamest explanation: YOU HAVE DOG PICTURES on ur account, so it was flagged by the meta system as selling animal and animal parts online which is against meta policy. you will have to remove all animals from ur pictures. lolol.. i kid you not, the meta support team is so lame. i figured it out myself.