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Business deals

China sovereign wealth fund targets Japan's lesser-known brands

CIC sees potential in connecting smaller companies with Chinese market

China Investment Corp., a $1.24 trillion sovereign wealth fund, is investing in small and midsize Japanese companies.   © Reuters

SHENZHEN -- State-run China Investment Corp. is setting its sights on undervalued small and midsize Japanese businesses with the potential to blossom in China's massive market.

The $1.24 trillion sovereign wealth fund's portfolio includes Factory Japan Group, which runs Japanese body therapy salons. The company touts its quality, requiring around 100 hours of training for staff.

A Shenzhen outpost of the company's Karada Factory chain said weekend appointments with Japanese therapists are fully booked for three weeks. At 688 yuan ($95) for an hourlong session, the price is 70% higher here than in Japan. Around 60% of its appointments are taken by regular customers, and the site is popular among visitors from Hong Kong as well.

Factory Japan was acquired in 2022 by Japan-China Capital Partners No. 1 Investment, a fund set up by CIC with partners including Nomura Holdings and Daiwa Securities Group to invest in Japanese businesses.

"CIC introduced us to potential locations and corporate customers in Shenzhen," said Hideki Haruna, a senior managing director at Factory Japan.

A Karada Factory location in Shenzhen with Japanese staff is popular among Chinese customers. (Photo by Noriyuki Doi)

The company plans to expand in China through a franchise model, leveraging CIC's enormous presence in the country as it aims to grow from the current three locations in mainland China to 53 by 2026.

CIC's Japanese targets are mainly small and midsize unlisted companies that could increase their value by doing business in China.

The fund bought into a Japanese-language educational institution last month. CIC did not disclose the name but said it is a leading institution that "teaches mainly Japanese to students seeking to study at Japanese universities or graduate schools."

Since 2017, CIC has formed similar funds for foreign investment in partnership with leading financial institutions from the U.S., the U.K., Japan, Italy, France and Germany. CIC has over 20 such companies in its portfolio, from advanced manufacturing, health care and financial services to the consumer sector.

Executive Vice President Qi Bin was particularly enthusiastic about small private Japanese companies, saying "they can be bought at a very good price."

"Japan has many traditional family-run businesses and small and midsize enterprises, and their quality is quite high," Qi said. "There are also a lot of companies that do business around the world but are headquartered in outlying areas of Japan. We have to seize these opportunities."

That said, Chinese money eventually could pose an economic security risk to Japan.

The number of acquisitions involving Japanese sellers and Chinese buyers saw its most recent peak in 2016 and recently has hovered around 20 a year, data from Dealogic shows.

CIC has created an international advisory council that includes former and current executives from American and European financial institutions in a show of transparency. But the fund provides very limited information about the companies in which it invests.

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