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Make it easy for customers to take action

Viewers say they’re twice as likely to go in-store or online to buy something they saw on YouTube.1 Help potential customers choose your business with video action campaigns and discovery ads.

Brand Awareness Consideration Action

Ads that help customers take action

Video action campaigns

Reach as many people as possible on your budget with skippable ads that run before, during, or after a video plays. Learn more

Discovery ads on YouTube

Use images to reach people as they browse on their YouTube Home and Watch Next feeds, their Discover feed, and the Promotions and Social tabs on Gmail. Learn more

Suggested audiences

Custom audiences and remarketing. Learn more

Bidding approach

Maximize conversions – automatically sets bids to help you get the most conversions from your campaign within your budget. Learn more

Target cost-per-action (target CPA) – automatically sets bids to help you get as many conversions as possible at your specified cost. Learn more

TIP: If you want to track online conversions from your skippable in-stream ad, you’ll need to set up conversion tracking before you start your campaign. Learn how

Specs

Skippable
Open length, 15-30 seconds recommended

Suggested audiences

Custom audiences, similar audiences, remarketing, customer match. Learn more

Bidding approach

Maximize conversions – automatically sets bids to help you get the most conversions for your campaign within your budget. Learn more

Target cost-per-action (target CPA) – automatically sets bids to help you get as many conversions as possible at the target cost-per-action you set. Learn more

Specs

High-resolution lifestyle imagery at least 1200x628. Learn more

Ads that help customers take action

Video action campaigns

Reach as many people as possible on your budget with skippable ads that run before, during, or after a video plays. Learn more

Suggested audiences

Custom audiences and remarketing. Learn more

 Bidding approach

Maximize conversions – automatically sets bids to help you get the most conversions from your campaign within your budget. Learn more

Target cost-per-action (target CPA) – automatically sets bids to help you get as many conversions as possible at your specified cost. Learn more

TIP: If you want to track online conversions from your skippable in-stream ad, you’ll need to set up conversion tracking before you start your campaign. Learn how

 Specs

Skippable
Open length, 15-30 seconds recommended

 LEARN ABOUT VIDEO ACTION CAMPAIGNS

Discovery ads on YouTube

Use images to reach people as they browse on their YouTube Home and Watch Next feeds, their Discover feed, and the Promotions and Social tabs on Gmail. Learn more

Suggested audiences

Custom audiences, similar audiences, remarketing, customer match. Learn more

 Bidding approach

Maximize conversions – automatically sets bids to help you get the most conversions for your campaign within your budget. Learn more

Target cost-per-action (target CPA) – automatically sets bids to help you get as many conversions as possible at the target cost-per-action you set. Learn more

 Specs

High-resolution lifestyle imagery at least 1200x628. Learn more

 LEARN ABOUT DISCOVERY ADS

Make the most of your campaigns

Best practices for action

Best practices for action

Get more clicks, conversions, or leads with proven tips for inspiring customers to take action.

 Learn more
Build your campaign know-how

Build your campaign know-how

Learn best practices for creating and managing Video action campaigns in this free Skillshop course.

 Start Learning Now

Get started with YouTube Ads

Start now

1 Versus the competitive average. Source: Google/Talkshoppe, US, whyVideo study, n=2000 A18-64 Genpop video users, Feb 2020

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before December 31, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You won’t receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you don’t want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here