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Introduce your business to new customers and increase brand awareness

YouTube has over 2 billion deeply engaged viewers each month. Get noticed by the ones who matter to your business with YouTube Ads.

Types of YouTube ads that capture attention

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during, or after a video plays. Learn more

Bumper ads

Highlight your most memorable messages with these quick, non-skippable ads. Learn more

Non-skippable in-stream ads

Make sure potential customers see the full story with a non-skippable ad that plays before, during, or after their video. Learn more

Masthead

Reach more potential customers in a short amount of time by featuring your ad at the top of the YouTube home feed. Learn more

Suggested audiences

Reach detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – set an average of how much you’re willing to pay every thousand times your ad is shown. Learn more

Specs

Skippable after 5 seconds
Open length, 15-30 seconds recommended

Suggested audiences

Reach detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – set an average of how much you’re willing to pay every thousand times your ad is shown. Learn more

Specs

Non-skippable
6 seconds or less

Suggested audiences

Detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – set an average of how much you’re willing to pay every thousand times your ad is shown. Learn more

Specs

Non-skippable
15 or 20 seconds, depending on regional standards

Suggested audiences

Detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Fixed cost-per-day (fixed CPD) or cost-per-thousand-impressions (CPM). Masthead ads are only available by reservation, with minimum spend requirements. Talk to your Google Ads specialist for details.

Specs

Non-skippable
15 or 20 seconds, depending on regional standards

Types of YouTube ads that capture attention

Skippable in-stream ads

Reach as many people as possible on your budget with skippable ads that run before, during, or after a video plays. Learn more

Suggested audiences

Reach detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – set an average of how much you’re willing to pay every thousand times your ad is shown. Learn more

Specs

Skippable after 5 seconds
Open length, 15-30 seconds recommended

LEARN ABOUT SKIPPABLE IN-STREAM ADS

Bumper ads

Highlight your most memorable messages with these quick, non-skippable ads. Learn more

Suggested audiences

Reach detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – set an average of how much you’re willing to pay every thousand times your ad is shown. Learn more

Specs

Non-skippable
6 seconds or less

LEARN ABOUT BUMPER ADS

Non-skippable in-stream ads

Make sure potential customers see the full story with a non-skippable ad that plays before, during, or after their video. Learn more

Suggested audiences

Detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Target cost-per-thousand impressions (tCPM) – set an average of how much you’re willing to pay every thousand times your ad is shown. Learn more

Specs

Non-skippable
15 or 20 seconds, depending on regional standards

LEARN ABOUT NON-SKIPPABLE IN-STREAM ADS

Masthead

Reach more potential customers in a short amount of time by featuring your ad at the top of the YouTube home feed. Learn more

Suggested audiences

Detailed demographics, affinity, or custom audiences. Learn more

Bidding approach

Fixed cost-per-day (fixed CPD) or cost-per-thousand-impressions (CPM). Masthead ads are only available by reservation, with minimum spend requirements. Talk to your Google Ads specialist for details.

Specs

Non-skippable
15 or 20 seconds, depending on regional standards

LEARN ABOUT MASTHEAD ADS
YouTube Select

Make the best of YouTube yours

Reach audiences and increase video brand awareness with a diverse mix of relevant channels and programs, on all their favorite screens.

Make the most of your campaigns

Best practices for brand awareness

Best practices for brand awareness

Set your video campaigns up for success with proven tips for capturing attention.

Learn more
See how you’re doing

See how you’re doing

Understand what’s working and what can be adjusted, with our free measurement tools.

Learn about measurement

Get started with YouTube Ads

Start now