Events, promotions and contests. We may use your personal information to: ●administer promotions and contests●communicate with you about promotions or contests in which you participate●contact or market to you after collecting your personal information at an eventService improvement and analytics. We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service, including which pages are most and least visited and how visitors move around the Service, as well as user interactions with our emails, and to develop new products and services.Compliance and protection. We may use your personal information to:●comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas, investigations or requests from government authorities;●protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); ●audit our internal processes for compliance with legal and contractual requirements or our internal policies; ●enforce the terms and conditions that govern the Service; and ●prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft. With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law. Retention. We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.