The initiative will promote the use of insights into these social, behavioural and cultural factors to improve health literacy, as well as the design, procedures and provider behaviour at the interface between citizens and their health and social care services. It will foster new scientific understanding on how these factors and the design of policies and service delivery processes interact to assist countries in optimizing uptake of services, adherence to treatment, self-care, and individual and collective ways of living (including in view of the social adaptations required in response to the COVID-19 crisis). By engaging disciplines beyond the bio-medical sphere, including the social sciences and the medical humanities, this initiative will help health authorities improve the way their services respond to their citizens’ expectations for respectful and people-centred care.
This flagship initiative will:
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