2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
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We are excited to invite you to our May GVL Hug event, where we will explore the highly effective integration between Clearbit and HubSpot. During this session, we will break down in detail how this strategic partnership can significantly transform your marketing and sales approach. Why should you join? ✔️Learn how this integration has transformed marketing and sales strategies. ✔️Discover how to maximize the tools of both platforms to optimize processes. ✔️Learn how to turn anonymous traffic into sales opportunities. Agenda: 1️⃣ Clearbit Account Creation: Learn how to sign up for Clearbit and set up your account to make the most of its features. 2️⃣ Integration with HubSpot: Discover the importance of integrating Clearbit with HubSpot and follow our detailed steps to achieve a smooth integration. 3️⃣ Practical Integration Examples: Dive into case studies that detail how Clearbit can enrich your contacts and personalize your campaigns in HubSpot. 4️⃣ Clearbit Weekly Report: Learn how to access and interpret the Clearbit weekly report and how these metrics can drive your decision making. 5️⃣ Leveraging Anonymized Traffic: Discover effective strategies to optimize your marketing efforts by leveraging your company's anonymized traffic. Benefits of Attending: Learn how to improve your marketing and sales strategies with Clearbit and HubSpot. Discover how to maximize the tools of both platforms to optimize processes. Learn how to turn anonymous traffic into sales opportunities. Who Should Attend: Marketing professionals Sales professionals Business owners Anyone interested in learning more about Clearbit and HubSpot
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2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
- 1. Guide through Clearbit Integration with HubSpot Greenville HUG
- 2. Let's Connect ❏ linkedin.com/in/egarciavaz ❏ boundify.io/demand-gen-studio EMILIO GARCIA Managing Partner, Boundify Greenville HUG
- 3. Let's Connect linkedin.com/in/miranda-jenkins/ MIRANDA JENKINS Demand Generation Specialist, Boundify Greenville HUG
- 4. Table of Contents ● Introduction ● What is Clearbit and Why the Integration with Hubspot ● Clearbit Integration Features ● The Importance of De-Anonymizing Traffic ● Shared Data & Integration With Hubspot Features ● Use Cases
- 5. What is Clearbit? Clearbit is a data intelligence platform that helps businesses gain deeper insights into their leads and contacts. It offers a wide range of tools to ● Enrich contact profiles ● Segment audiences ● Customize marketing campaigns ● Automate sales and marketing tasks
- 6. Why the Integration with HubSpot? Clearbit has world-class data and shares HubSpot's commitment to helping clients grow more effectively. ● + 100 firmographic, demographic and technographic attributes for each company that has a website. ● Clearbit data on more than 20 million companies and 500 million decision-makers comes from diverse sources: more than 250 public and private data sources, including social profiles, company websites, legal records and online collaboration.
- 7. Clearbit Integration Features: Data Enrichment Use Clearbit to attach 100+ data points to every new record you add and to every record that already exists in your database. Then map custom fields for maximum flexibility and real-time updates that ensure data freshness. Lead Scoring & Routing Enriching your new and existing company and contact records with Clearbit ensures your HubSpot lead management workflows will have what they need to instantly identify and send your best leads to sales. Form Shortening Improve form conversion by up to 50% using Clearbit to shorten or autofill your HubSpot forms. With only an email address, you can instantly assign 100+ data points — like job title, industry, location, company size, etc. — to every form entry.
- 8. Integration Features: Campaign Personalization Deliver the right message, to the right audience, at the right time. Use 100+ data points to segment and personalize everything you build in HubSpot — emails, landing pages, chat, and more. More opens, clicks, and conversions await. Sales Alerts Automatically notify your reps the moment qualified or named accounts show intent on your HubSpot website or landing pages. With just IPs, Clearbit creates matches against its database of 48MM+ companies. No form completions required. Customizable Views & Dashboards Tailor record views and dashboards to display the most relevant information for different roles and teams, improving focus and efficiency.
- 9. Build an ever-fresh database of companies and contacts Use over 100 data points to score, filter, and automatically route the best leads straight to sales and the right reps. Your leads can flow directly to SDRs for further qualification or into nurture campaigns, immediately after showing interest.
- 10. Enrich your data the way you want with custom field mapping Leverage Clearbit’s intuitive field mapping interface to quickly and easily assign new data points to both standard and custom fields in HubSpot. Full customization gives you full control.
- 11. Identify and target the highest value records in your database Use Clearbit to combine your HubSpot data, website intent data, and Clearbit’s enrichment data to create high-value audiences. Then attach Audience Inclusion Traits to every HubSpot record that’s in one of those audiences.
- 12. The Importance of De-Anonymizing Your Traffic ● Identify high-value visitors ● Personalize the user experience ● Improve lead nurturing and marketing campaigns ● Optimize your content marketing strategy
- 13. The Importance of De-Anonymizing Your Traffic How does website visitor identification software identify anonymous visitors? Website identification software dynamically matches the IP address of a site visitor with their company’s profile information. For a B2B prospect viewing your site at their workplace, the platform identifies the company-specific IP address associated with their visit. So, if someone from Salesforce HQ went onto your site, the platform would tell you that you have site visits from Salesforce.com, located in GA.
- 14. Shared Data with Hubspot Clearbit integrates data with Hubspot through: ● CRM: Company records & Forms ● Marketing Hub: Contact & company insights, Contact management ● Content Hub: Website traffic analytics
- 15. Identify Traffic in your Ideal Client Profile Turn your anonymous website traffic into real buying intent signals with IP intelligence data. The visitor dashboard highlights companies that match your ideal customer profile, enabling you to add them to your CRM and concentrate outbound efforts on qualified companies that are showing interest. Use Cases
- 16. Data That Supports Your Sales Team Efforts Clearbit provides the data you need to score and route every lead that comes in, as they come in. Identify your high fit leads in real time and focus your team's efforts where they matter most. Use Cases
- 17. ● Knowledge Article: How to Improve Data Accuracy by Shortening Forms with Clearbit and Hubspot ● Knowledge Article: How to Create a Better Buyer Experience with Clearbit and Hubspot ● Knowledge Article: Clearbit: Increase conversions across the funnel with better data in Hubspot ● Academy: Demystifying Integrations Whether it’s your first time using this product, or you’re looking to build up your skills around it, we’ve got the best resources for you to get started. Getting Started Education: Help Articles: ● Tool: Hubspot Integration Setup Guide ● Blog: Next in AI
- 18. Thursday, July 11, 2024, 10:00 – 11:00 AM EDT Discover how leveraging Hubspot's Content Hub can transform B2B marketing strategies and drive business growth. The benefits of integrating Clearbit and HubSpot: Gain a deeper understanding of how this powerful duo can boost your sales and marketing efforts. Save The Date Hubspot’s Content Hub: The Implications for Marketers
- 19. Thank you
Editor's Notes
- How to do it: Go to Settings > Properties. Choose the object you want to customize (e.g., contacts). Click Create property. Select the property type (e.g., text, checkbox, number) and name it. Set visibility and permissions for the property.