This document provides an agenda and content for a startup consulting session. The agenda includes a quiz, review of prior material, and discussions on marketing, distribution, advertising, promotion, and revenue models. Marketing topics covered are positioning, targeting, differentiation, competitors, and critical mass. The document discusses various online and offline marketing options for web startups including SEO, PPC, social media, and PR. It also covers analytics, virality, revenue models of advertising, subscription, and transactions.
Class 9: Introduction to web technology entrepreneurshipallanchao
The document discusses various topics related to startup financing, including:
- The different methods of financing a startup such as personal wealth, debt financing, and equity financing. Equity financing involves giving away ownership to investors in exchange for money.
- The stages of equity fundraising rounds from friends and family to angels to venture capital. Rounds become more difficult to obtain as the company grows.
- Key terms related to equity financing such as shares, vesting, dilution, and the goal of investors which is to eventually exit their investment.
- Tools that can help calculate equity splits and potential dilution from future rounds. Alternative forms of financing like crowdfunding and incubators are also mentioned.
Class 10: Introduction to web technology entrepreneurshipallanchao
The document summarizes information from a startup class session, including a quiz, review of prior material, and discussion of team building and getting involved in startups. The prior material review covers financing rounds, equity, patents, and the startup lifecycle. For team building, it emphasizes finding co-founders you already know and vetting others through small projects. It provides resources for staying informed about startups through news, meetup groups, conferences, hackathons, and Startup Weekend events. The homework assigns starting a startup and watching an inspirational video.
Class 1: Introduction to web technology entrepreneurship allanchao
This document provides an agenda and overview for an introductory class on web startups and the Lean Startup methodology. The class covers the context and history of web startups, including the dot-com bubble. It discusses that ideas have little value on their own and that execution is key to success. The document then introduces the Lean Startup methodology, including minimum viable products, agile development, and the customer development process of discovery, validation, creation and company building. It concludes with assigning reading materials and noting that next class will involve practice startup pitches to form project teams.
1) Business development deals involve licensing technology from others or distributing your product through another company's network. 2) Before hiring a business development person, determine if you actually need to pursue licensing or distribution deals. 3) Evaluating potential business development deals can consume significant management time and resources from engineering teams to implement.
1) Traditional startup models assume startups should mimic large companies, but this leads to inefficiencies as startups don't have the same resources as large firms.
2) The Lean Startup model advocates for rapid, low-cost experimentation to test product-market fit through a build-measure-learn feedback loop rather than lengthy product development cycles.
3) New funding models like accelerators and patient capital lower risks for startups by providing early-stage funding and mentorship.
Software Developer Career Unplugged - GeeCon 2013Wojciech Seliga
This is my quite subjective take on various less technical aspects of a software developer career. I delivered this presentation and GeeCon 2013 (video hopefully coming soon) and quite compressed/abridged version at InfoSHARE.
Open Web Technologies and You - Durham College Student Integration Presentationdarryl_lehmann
The document provides an overview of open web technologies from the perspective of Darryl Lehmann, a director of technical services. It discusses Lehmann's career path from coding to various programming jobs to his current role pioneering new digital learning technologies. It also offers advice for web developers, emphasizing the importance of strong fundamentals over specific tools, choosing technologies with longevity, building accessible content, and constant learning. Interactive demos showcase uses of 3D modeling, animation, and responsive design for digital publishing and learning.
Class 9: Introduction to web technology entrepreneurshipallanchao
The document discusses various topics related to startup financing, including:
- The different methods of financing a startup such as personal wealth, debt financing, and equity financing. Equity financing involves giving away ownership to investors in exchange for money.
- The stages of equity fundraising rounds from friends and family to angels to venture capital. Rounds become more difficult to obtain as the company grows.
- Key terms related to equity financing such as shares, vesting, dilution, and the goal of investors which is to eventually exit their investment.
- Tools that can help calculate equity splits and potential dilution from future rounds. Alternative forms of financing like crowdfunding and incubators are also mentioned.
Class 10: Introduction to web technology entrepreneurshipallanchao
The document summarizes information from a startup class session, including a quiz, review of prior material, and discussion of team building and getting involved in startups. The prior material review covers financing rounds, equity, patents, and the startup lifecycle. For team building, it emphasizes finding co-founders you already know and vetting others through small projects. It provides resources for staying informed about startups through news, meetup groups, conferences, hackathons, and Startup Weekend events. The homework assigns starting a startup and watching an inspirational video.
Class 1: Introduction to web technology entrepreneurship allanchao
This document provides an agenda and overview for an introductory class on web startups and the Lean Startup methodology. The class covers the context and history of web startups, including the dot-com bubble. It discusses that ideas have little value on their own and that execution is key to success. The document then introduces the Lean Startup methodology, including minimum viable products, agile development, and the customer development process of discovery, validation, creation and company building. It concludes with assigning reading materials and noting that next class will involve practice startup pitches to form project teams.
1) Business development deals involve licensing technology from others or distributing your product through another company's network. 2) Before hiring a business development person, determine if you actually need to pursue licensing or distribution deals. 3) Evaluating potential business development deals can consume significant management time and resources from engineering teams to implement.
1) Traditional startup models assume startups should mimic large companies, but this leads to inefficiencies as startups don't have the same resources as large firms.
2) The Lean Startup model advocates for rapid, low-cost experimentation to test product-market fit through a build-measure-learn feedback loop rather than lengthy product development cycles.
3) New funding models like accelerators and patient capital lower risks for startups by providing early-stage funding and mentorship.
Software Developer Career Unplugged - GeeCon 2013Wojciech Seliga
This is my quite subjective take on various less technical aspects of a software developer career. I delivered this presentation and GeeCon 2013 (video hopefully coming soon) and quite compressed/abridged version at InfoSHARE.
Open Web Technologies and You - Durham College Student Integration Presentationdarryl_lehmann
The document provides an overview of open web technologies from the perspective of Darryl Lehmann, a director of technical services. It discusses Lehmann's career path from coding to various programming jobs to his current role pioneering new digital learning technologies. It also offers advice for web developers, emphasizing the importance of strong fundamentals over specific tools, choosing technologies with longevity, building accessible content, and constant learning. Interactive demos showcase uses of 3D modeling, animation, and responsive design for digital publishing and learning.
Introduction to Technology Entrepreneurship 2009Tarek Salah
This document outlines an agenda for a one-day technology entrepreneurship seminar for Egyptian university students. The seminar introduces concepts of entrepreneurship and innovation and covers topics such as the entrepreneurial process, opportunity identification, business strategy, business plan writing, startup valuation, and introduction to marketing. Case studies are used to illustrate lessons about innovation, product development, capital formation, and responding to competition. Trend analysis and Porter's five forces model are discussed as approaches for analyzing industries and opportunities.
This document discusses the entrepreneurial process from opportunity recognition to opportunity exploitation. It describes how an entrepreneur goes through several steps in this process, including opportunity recognition, preparation, and exploitation. The document also references models of entrepreneurial intention and the factors that influence individuals in starting the entrepreneurial process, such as perceived desirability and feasibility of the opportunity. Exercises are provided to help the reader reflect on their own thoughts and goals regarding becoming an entrepreneur.
Introduction to technology entrepreneurshipandrewmaxwell
The document discusses entrepreneurship and the entrepreneurial process. It covers four key points:
1. The entrepreneurial process involves four stages: identifying opportunities, developing a business plan, determining required resources, and managing the new enterprise.
2. Small businesses make up over 50% of all businesses in Canada and provide over half of private sector jobs. They are important drivers of innovation and job growth.
3. Entrepreneurship involves creating something new of value by taking on risks and using resources to pursue opportunities. Both entrepreneurs and intrapreneurs (inside existing companies) display traits like risk-taking and leadership.
4. Technology entrepreneurship involves either developing new technologies or finding new applications for existing
The document outlines the entrepreneurial process in 8 steps: 1) preparation as an entrepreneur through profiling and skills development, 2) starting the venture by evaluating business ideas and innovations, 3) developing a business plan covering products, marketing, and finances, 4) legally forming the business and establishing its culture, 5) obtaining financing from sources using various methods, 6) operational and implementation strategies, 7) managing growth, and 8) exiting the venture through going public or other harvesting strategies.
The document discusses entrepreneurship, defining it as starting a new business and taking on the associated risks. It notes that entrepreneurs risk more than employees but also have more potential for reward. The pros of entrepreneurship are listed as making your own rules, enjoying your work, creating wealth, and helping your community, while the cons include potential business failure, unexpected obstacles, and financial insecurity early on. Successful entrepreneurs like Thomas Edison, P.T. Barnum, and Steve Jobs are mentioned. Characteristics of entrepreneurs like courage, creativity, and determination are also outlined.
This document provides an overview of entrepreneurship, defining entrepreneurs as risk-takers who start new businesses. It discusses the mindset of entrepreneurs, including traits like seizing opportunities and always improving. The document also outlines the different forms entrepreneurship can take and reasons why entrepreneurs are important, such as creating most new jobs and solving problems through innovation.
Chapter 2 Steps in entrepreneurial process(entrepreneurship)Afzaal Ali
The document outlines the 5 key stages in the entrepreneurial process:
1) Discovery - generating business ideas and recognizing opportunities
2) Concept Development - creating a business plan and choosing a location
3) Resourcing - identifying financial, human, and capital resources for startup
4) Actualization - operating the business and utilizing resources to achieve goals
5) Harvesting - deciding on the business's future growth, development or closure
This powerpoint presentation defines entrepreneurship and discusses its history and modern applications. It begins by defining an entrepreneur as someone who organizes and manages a business while taking on financial risk. It notes that agricultural students have been involved in entrepreneurship since the early 20th century through programs like raising livestock and growing crops. Today, agricultural entrepreneurship can involve many diverse activities beyond farming like custom harvesting or operating a small engine repair service. The presentation concludes by discussing characteristics of successful entrepreneurs and different types like social and lifestyle entrepreneurs.
A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.
The document discusses product marketing responsibilities and strategies. It covers:
1) Product marketing oversees messaging, positioning, and marketing products to customers, partners, analysts, and press.
2) The 4 P's of marketing are product, price, place, and promotion. Promotion strategies discussed include advertising, public relations, branding, and web 2.0 techniques.
3) A successful product launch requires planning promotion, developing collateral, ensuring the product is bug-free, training teams, and getting early customer feedback.
Marketing for High-Tech Startups presented at UC BerkeleyR. Paul Singh
1. Marketing for high-tech startups has changed in recent years due to shifts in software markets and development philosophies. Products are often developed iteratively now rather than using the black-box model of the past.
2. When developing a marketing strategy, startups must consider the 4Ps of marketing - product, price, place, and promotion. This includes deciding where the company's product fits relative to larger competitors, choosing the appropriate pricing and distribution models, and determining how to effectively promote the product and acquire customers.
3. Effective customer acquisition involves testing various promotion channels like social media, blogs, conferences and evaluating their cost effectiveness. The goal is to drive customers through the lifecycle from initial contact
The document discusses frugal marketing strategies for startups. It recommends defining a narrow target audience and brand positioning to operate without mass media. It also suggests leveraging resources like thought leadership, public relations, awards, executive branding, pricing, country of origin, sustainability, and online media presence to build a brand on a low marketing budget. The document provides tips like creating your own marketing channels, prioritizing insights over information, going online, owning your ecosystem, and narrowly defining your audience.
The document discusses strategies for converting low-value hosting clients into high-value customers by marketing additional services. It recommends continuously marketing to clients through email, forums, blogs and surveys to promote add-on services like collaboration tools, applications, and infrastructure-as-a-service offerings which can significantly increase revenue per client. Measuring marketing campaigns and conversions is key to optimizing efforts to up-sell existing clients.
Sba 20111003b - starting your own web startupallanchao
The document outlines the agenda for a presentation on web startups. It discusses defining web startups, the lean startup methodology including customer development and agile software development. It covers web and mobile application product development processes. It also discusses equity financing, incubation programs, and startup marketing strategies.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
Replacing Sales People with Great UX: Chandika J @ Colombo UX ConColomboCampsCommunity
Can you sell software completely online? With no face-to-face interaction? The session will focus on on how to educate your potential customers online, optimize the sign up and conversion process, optimize your product and user engagement to create a sellable experience to enable your company to be completely self serviced
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The document summarizes a talk given by Terry Nolen and Dave Gebhart from Sabre Holdings about establishing an open source development community within a traditionally closed source company. Some key points:
- They founded an open development community at Sabre to encourage innovation and productivity in a way that aligns with open source concepts.
- Setting up the community involved gaining management support, combining existing small communities, establishing processes, and using available technology while complying with corporate standards.
- For the community to succeed it requires communicating its existence widely, using rewards to motivate contributors, and expecting a varied set of projects that will grow the community over time.
Introduction to Technology Entrepreneurship 2009Tarek Salah
This document outlines an agenda for a one-day technology entrepreneurship seminar for Egyptian university students. The seminar introduces concepts of entrepreneurship and innovation and covers topics such as the entrepreneurial process, opportunity identification, business strategy, business plan writing, startup valuation, and introduction to marketing. Case studies are used to illustrate lessons about innovation, product development, capital formation, and responding to competition. Trend analysis and Porter's five forces model are discussed as approaches for analyzing industries and opportunities.
This document discusses the entrepreneurial process from opportunity recognition to opportunity exploitation. It describes how an entrepreneur goes through several steps in this process, including opportunity recognition, preparation, and exploitation. The document also references models of entrepreneurial intention and the factors that influence individuals in starting the entrepreneurial process, such as perceived desirability and feasibility of the opportunity. Exercises are provided to help the reader reflect on their own thoughts and goals regarding becoming an entrepreneur.
Introduction to technology entrepreneurshipandrewmaxwell
The document discusses entrepreneurship and the entrepreneurial process. It covers four key points:
1. The entrepreneurial process involves four stages: identifying opportunities, developing a business plan, determining required resources, and managing the new enterprise.
2. Small businesses make up over 50% of all businesses in Canada and provide over half of private sector jobs. They are important drivers of innovation and job growth.
3. Entrepreneurship involves creating something new of value by taking on risks and using resources to pursue opportunities. Both entrepreneurs and intrapreneurs (inside existing companies) display traits like risk-taking and leadership.
4. Technology entrepreneurship involves either developing new technologies or finding new applications for existing
The document outlines the entrepreneurial process in 8 steps: 1) preparation as an entrepreneur through profiling and skills development, 2) starting the venture by evaluating business ideas and innovations, 3) developing a business plan covering products, marketing, and finances, 4) legally forming the business and establishing its culture, 5) obtaining financing from sources using various methods, 6) operational and implementation strategies, 7) managing growth, and 8) exiting the venture through going public or other harvesting strategies.
The document discusses entrepreneurship, defining it as starting a new business and taking on the associated risks. It notes that entrepreneurs risk more than employees but also have more potential for reward. The pros of entrepreneurship are listed as making your own rules, enjoying your work, creating wealth, and helping your community, while the cons include potential business failure, unexpected obstacles, and financial insecurity early on. Successful entrepreneurs like Thomas Edison, P.T. Barnum, and Steve Jobs are mentioned. Characteristics of entrepreneurs like courage, creativity, and determination are also outlined.
This document provides an overview of entrepreneurship, defining entrepreneurs as risk-takers who start new businesses. It discusses the mindset of entrepreneurs, including traits like seizing opportunities and always improving. The document also outlines the different forms entrepreneurship can take and reasons why entrepreneurs are important, such as creating most new jobs and solving problems through innovation.
Chapter 2 Steps in entrepreneurial process(entrepreneurship)Afzaal Ali
The document outlines the 5 key stages in the entrepreneurial process:
1) Discovery - generating business ideas and recognizing opportunities
2) Concept Development - creating a business plan and choosing a location
3) Resourcing - identifying financial, human, and capital resources for startup
4) Actualization - operating the business and utilizing resources to achieve goals
5) Harvesting - deciding on the business's future growth, development or closure
This powerpoint presentation defines entrepreneurship and discusses its history and modern applications. It begins by defining an entrepreneur as someone who organizes and manages a business while taking on financial risk. It notes that agricultural students have been involved in entrepreneurship since the early 20th century through programs like raising livestock and growing crops. Today, agricultural entrepreneurship can involve many diverse activities beyond farming like custom harvesting or operating a small engine repair service. The presentation concludes by discussing characteristics of successful entrepreneurs and different types like social and lifestyle entrepreneurs.
A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.
The document discusses product marketing responsibilities and strategies. It covers:
1) Product marketing oversees messaging, positioning, and marketing products to customers, partners, analysts, and press.
2) The 4 P's of marketing are product, price, place, and promotion. Promotion strategies discussed include advertising, public relations, branding, and web 2.0 techniques.
3) A successful product launch requires planning promotion, developing collateral, ensuring the product is bug-free, training teams, and getting early customer feedback.
Marketing for High-Tech Startups presented at UC BerkeleyR. Paul Singh
1. Marketing for high-tech startups has changed in recent years due to shifts in software markets and development philosophies. Products are often developed iteratively now rather than using the black-box model of the past.
2. When developing a marketing strategy, startups must consider the 4Ps of marketing - product, price, place, and promotion. This includes deciding where the company's product fits relative to larger competitors, choosing the appropriate pricing and distribution models, and determining how to effectively promote the product and acquire customers.
3. Effective customer acquisition involves testing various promotion channels like social media, blogs, conferences and evaluating their cost effectiveness. The goal is to drive customers through the lifecycle from initial contact
The document discusses frugal marketing strategies for startups. It recommends defining a narrow target audience and brand positioning to operate without mass media. It also suggests leveraging resources like thought leadership, public relations, awards, executive branding, pricing, country of origin, sustainability, and online media presence to build a brand on a low marketing budget. The document provides tips like creating your own marketing channels, prioritizing insights over information, going online, owning your ecosystem, and narrowly defining your audience.
The document discusses strategies for converting low-value hosting clients into high-value customers by marketing additional services. It recommends continuously marketing to clients through email, forums, blogs and surveys to promote add-on services like collaboration tools, applications, and infrastructure-as-a-service offerings which can significantly increase revenue per client. Measuring marketing campaigns and conversions is key to optimizing efforts to up-sell existing clients.
Sba 20111003b - starting your own web startupallanchao
The document outlines the agenda for a presentation on web startups. It discusses defining web startups, the lean startup methodology including customer development and agile software development. It covers web and mobile application product development processes. It also discusses equity financing, incubation programs, and startup marketing strategies.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
Replacing Sales People with Great UX: Chandika J @ Colombo UX ConColomboCampsCommunity
Can you sell software completely online? With no face-to-face interaction? The session will focus on on how to educate your potential customers online, optimize the sign up and conversion process, optimize your product and user engagement to create a sellable experience to enable your company to be completely self serviced
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
The document summarizes a talk given by Terry Nolen and Dave Gebhart from Sabre Holdings about establishing an open source development community within a traditionally closed source company. Some key points:
- They founded an open development community at Sabre to encourage innovation and productivity in a way that aligns with open source concepts.
- Setting up the community involved gaining management support, combining existing small communities, establishing processes, and using available technology while complying with corporate standards.
- For the community to succeed it requires communicating its existence widely, using rewards to motivate contributors, and expecting a varied set of projects that will grow the community over time.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.
Plan & Excute a Go to Market Campaign for an Atlassian Add-OnDavin Pukulis
When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.
The document provides tips for starting a successful startup based on the experience of Rashmi Sinha and SlideShare. Some key points discussed include making the app useful by solving problems well, the importance of speed in development and releases, focusing on execution over ideas, understanding the potential market size and revenue models, and using metrics to track product success and iterate based on customer behavior.
ICT KTN / Minibar online business essentialsMargaret Gold
The document discusses creating and executing an effective social media strategy. It outlines doing homework like experience mapping and defining personas before creating the strategy. Key aspects of social media strategy include engaging influencers, giving people content to share, tracking topics and brand mentions, and engaging with users. The document recommends choosing social media platforms based on goals and outlines tips for campaign design and engagement.
Мастер-класс Стартап Академии Сколково 16/02 на Get2Knowget-to-know
Bas Godska is an e-commerce expert with 14 years of experience. He discusses strategies for reaching multi-million dollar turnover within 6 months through e-commerce. He outlines case studies of businesses that achieved 6-digit, 7-digit, and 8-digit revenues in 18 months, 12 months, and 6 months respectively. The key strategies involve finding the right niche, optimizing operations, recruiting a top team, focusing on marketing techniques like the C.A.S.H.C.O.W. formula, and being willing to adapt plans as needed.
Brad Hoover "Differences between building a consumer vs. enterprise product"Agile Base Camp
Enterprise software product development requires extensive upfront design and prototyping with customer input. It focuses on gaining credibility with reference customers and expanding features for broader appeal. Sales forces can overcome objections. Consumer products require exceptional products that can sell without speaking through fluid interfaces and speedy iterations to test hypotheses and infer user needs. They benefit from co-located product and engineering teams for rapid communication. Both approaches share a focus on clear goals and feedback to create optimal product-market fit.
Similar to Class 8: Introduction to web technology entrepreneurship (20)
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
5. Quick review of prior material
Hosting
Server Advanced Deployment tools
Data Center Release planning
Hosting Options Firefox example of staggered releases
Dedicated Hosting Project Management
Shared Hosting Gantt Chart
Virtual Private Server (VPS) Agile Development
Colocation Project Management tools
Cloud Hosting Budgeting
Buying hosting Ninety-ninety rule
Cheap options
Deployments on closed platforms
Rackspace, Softlayer
Hiring Developers
Deployment
Managing developers
FTP = File Transfer Protocol
Extreme Programming
Filezilla
Code Reviews
Multiple environments
Outsourcing
Dev > QA > Staging > Production
Build Process
6.
7. Positioning and Targeting
Once sentence description of what your product is and who
the customer is
In-class exercise, go around the room, everyone say your
one-sentence description.
Position
Differentiation from Competitors
Value Proposition = what’s special about your product
Targeting
Who is your target audience
Demographics, psychographics
Segmenting
8. Differentiation
Positioning and Targeting
USP = Unique Selling Proposition
What do you offer that no one else does?
What do you offer better than competitors?
Examples
Newest, coolest, best?
Cheapest, Best value?
Most convenient?
Most prestigious?
Most features?
Unique features?
9. Competitors
There will be competitors
They could have VC funding
Their team is equally or more passionate than you
As soon as an opportunity is recognized, competitors
pop up everywhere.
Usually not exact clones, but have some differentiation
Generally, only one big winner will emerge.
Network-effect startups are in winner-take-all markets
10. Handling Competitors
What are your competitors doing right?
What are they doing wrong?
Use their mistakes to differentiate and push them out
Portable music existed before iPods
Search existed before Google
Social networks existed before Facebook
11. First Mover Advantage is a myth
Why?
Finding the product-market fit is much harder
Market may not be ready for your product, even if it is better
Product is much costlier to build
Make all the “first timer” learning mistakes
Investors are wary of first-to-market
Highest risk among the high risk
If there are no competitors, maybe there is no opportunity
(other entrepreneurs tried and failed)
Requires high capital to “land grab”
If there is an opportunity, competitors will appear quickly
12. Focusing on Niche
Niche = small section of the total market
E.g. Facebook Policy Year
Harvard Feb, 2004
Why? Stanford, Mar, 2004
Better product for the niche Columbia, Yale
Focused marketing message Ivy league schools 2004
Easier to reach critical mass All universities 2004
Brand recognition
Universities Oct-Dec 2005
Exclusivity effect internationally
High schools Sep 2005
After success, expand Anyone Sep 2006
13. Critical Mass
Is the minimum number of users you need for your
service to be useful for a new user.
Reaching “traction”
Mostly relevant to startups with strong network effects
Social Networks
Facebook
Crowdsourcing sites
Yelp
Anything requiring concurrency
Real time gaming
Two sided markets
14. Two-sided markets
Most commonly buyers and sellers
Ebay
Airbnb
elance.com
Which side are you making free or cheap?
Which side are you charging?
20. Options for a Web Startup
Online marketing
SEO
PPC
Social Media
PR
Offline Marketing
“on-the-ground” campaigns
Events
Traditional marketing
TV, radio, magazines, etc.
21. SEO = Search Engine Optimization
aka “organic” listings
“I want to be on the top of Google!”
For small businesses, target “long-tail” keywords. E.g.
“San Francisco flood repair”, not “flood repair”
Very complex algorithms, constant changes
Can be very challenging, depending on market
saturation
“Guaranteed rankings” are “blackhat”! Google will ban
the site!
Trust is very important, fraud/cheating is pervasive
22. SEO Implementation
Search engine friendly website design and code
URLs
HTML tags
Keyword research and keyword targeting
Content
Create meaningful content, bring people to your site
Blog
Links
Learn more
SEOmoz.com
23. SEM = Search Engine Marketing
aka Keyword advertising
Google Adwords, Bing, Yahoo
Pay per click, $0.50-$20,
depending on keywords
Much more stable source leads
Must be set up correctly, or else
could be wasting money
Many factors still at play, such
as quality score
25. What about Social Media?
What is Social Media?
Blogs (Wordpress, Blogger)
Social Networks (Facebook, LinkedIn)
Microblogs (Twitter)
Location-based (Foursquare)
Events (meetup.com, Eventbrite)
News and Bookmarking (Digg,
Delicious)
Much, much more
Free or very cheap, but massive time
investment without obvious ROI
Very common, almost necessary, for
startups
26. Public Relations
Hiring PR too early is a
common mistake for startups
Newsworthy?
First Launch
Launch or feature or offer
Current events, like
partnerships
What’s the message?
Message for the startup
Target a specific writer
Someone who already writes
about the topics
27. Launch Strategy
Do a hot launch, not a cold launch (Launch page)
Optimize SEO and blog
Advertise if necessary
Use social media
List the company on startup sites (e.g. Crunchbase)
Target specific PR journalists
Learn more here:
http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
28. Analytics
Track everything!
Usage statistics
User sources
Referrals
Errors
Etc.
Google Analytics
HubSpot
SEOMoz
29. Virality
K-factor
On average, how many
new users will one user
refer
>1 … sustained growth
<1 … sustained loss
must be covered with
advertising
All those sharing buttons
32. Money…
Profit (or pursuit of profit)
is the difference between a hobby and a business
You need revenue to make a profit. Lots of revenue.
33. Importance of a Revenue Model?
How high are you aiming?
IPO / acquisition / lifestyle business
The higher you aim, the less important revenue is at the
beginning
But without revenue… need venture capital
34. Different Business Models
Business to consumer
Fastest, highly analytics driven
Business to SMB
Medium, sales cycle with analytics
Business to enterprise
Slowest, long sales cycle
36. Advertising
If you’re not paying for it, you’re not the customer;
you are the product being sold
Significantly Detracts from user experience
Requires broad reach and massive scale to generate large revenues
Easier for lifestyle business, much more difficult for IPO/Acquisition
Revenue depends on conversion rate, which depends on many factors
RPM (revenue per mille) How much to make $1000/month
General: $1 RPM 1 million pageviews/month
Demographic targeting $5 RPM 200,000 pageviews/month
Endemic advertising $20 RPM 50,000 pageviews/month
37. Subscription based
Freemium = Free + Premium
Free plan to get registered users
Free plan is limited, must pay monthly for more
Metrics
Conversion rate
Churn rate
CLTV
Customer lifetime value
CPA
Cost per acquisiton
38. Conversion Funnel
Starts at all visitors
Loss at each step
Eventually, a small number
Free Paid conversion rate tends to be around 1-3%
Those few paying users must cover the expenses of free
users
39. Churn Rate
= the rate of people unsubscribing
Example
500 monthly subscribers at $10/month
each $5,000/m
8% monthly subscribers leave each
month 40 leave
Just to stay steady, you need 40 new paid
subscriptions monthly
To grow, you need more than 40 per month
Conversion rate applied (in reverse)
40 new subscriptions
2,000 (2% CR) total subscriptions
10,000 (20% CR) total new visitors
40. Other Revenue Models
(for websites)
These models are less common
Selling data to data miners
In-app sales
Virtual items in games
Patenting technology and Licensing it
Donations / pay-what-you-want
41. Product Market Fit
Achieving “Product Market Fit” means success
How to do it?
Customer development
Release early
Listen to feedback
Sell it to customers
Learn and iterate
42. The Pivot
Back to disruptive innovation
Never been tried before
No one knows if it will be successful
It’s like an experiment
If it fails, change your hypothesis, try again
Change a core section of your business model
Product-market fit
Examples
Online game “Game Neverending” → Web photo sharing (Flickr)
PDA payments → Email/web payments (Paypal)
Animation equipment → Animated movies (Pixar)
43.
44. Homework
Individual, read the following:
10 business models that rocked
http://www.slideshare.net/boardofinnovation/10-business-models-that-rocked-2010-6434921
Browse this: The noob guide to online marketing
http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
Browse this: How to get Media Coverage for your Startup
http://onstartups.com/tabid/3339/bid/80121/How-To-Get-Media-Coverage-For-Your-Startup-A-
Complete-Guide.aspx
(Team) Prepare your Final Presentation
Use the pitch deck from class 2 as a basis
Product Demo should be max 5 min of your 10-15 min presentation
(Team) Keep Going!!
Keep programming
Keep working on the pitch deck
Keep marketing your new startup
Occasionally review the market research data (Google Analytics, etc.)