There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
This document provides an overview of the methodology used in Edelman's 2018 Trust Barometer survey. It describes the online survey conducted in 28 countries with over 33,000 total respondents. It outlines the sample sizes and demographics for the general online population, mass population, and informed public segments. The margins of error for global, country-specific, and demographic data are also reported.
This document provides methodology details for the 2018 Edelman Trust Barometer survey. It describes the survey methodology including the number of respondents, countries surveyed, population segments, dates of fieldwork, and margins of error. It provides information on the general online population sample, informed public sample, and mass population. Key aspects covered include sample sizes in each country, eligibility criteria for the informed public sample, and margins of error for global and country-specific data.
As Edelman’s 15th annual Trust Barometer indicates, trust has hit an unprecedented low. With any great challenge comes opportunity, and now, more than ever before, companies need to look internally to elevate and amplify those voices whom consumers and stakeholders want to hear from most: Employees.
For more information, please visit: ee.edelman.com
The 2017 Edelman Earned Brand study set out to understand how polarizing societal issues are affecting the consumer/brand relationship and uncover how brands can achieve a deeper connection with consumers. The study’s findings can help provide a roadmap for financial services companies navigating this new normal.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
The document is a presentation from Edelman's 2014 Trust Barometer on trust in institutions in Singapore and globally. Some key findings:
- Trust declined slightly globally over the past year but varied regionally, with Singapore still among the most trusting countries.
- Non-governmental organizations were the most trusted institution in 20 of 27 countries surveyed.
- Trust in media reverted to 2010 levels, with nearly 80% of countries reporting less trust in media over the last year.
- Online search engines were the most trusted source of information globally and in Singapore, which remains most trusting of traditional media sources.
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
2016 Edelman Trust Barometer New ZealandDavid Brain
This document summarizes key findings from the 2016 Edelman Trust Barometer report for New Zealand. Some of the main points include:
- Trust in institutions is rising globally but declining in New Zealand, with media being much less trusted.
- There is a significant divide in trust levels between the informed public and mass population in New Zealand and globally.
- Peer-driven media and social networks now have more influence than traditional top-down sources of news and information.
- Experts and peers are seen as more credible sources of information about companies than CEOs or government officials.
- Business is the most trusted institution in New Zealand to keep up with changing times. Within industries, technology and
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
CFA Institute & Edelman Investor Trust StudyEdelman
The study examines the dimensions that shape perceptions of trust in investment managers, as well as the actions that help build trust. It encompasses the opinions of institutional and retail investors in the United States, United Kingdom, Hong Kong, Canada and Australia on the state of trust in the investment management community.
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The document provides information about the methodology used for the 2016 Edelman Trust Barometer in the United Kingdom. It details the sample sizes and criteria for the informed public, general online population, and mass population surveys in the UK. It also lists the margin of error for country-specific and global data. The UK supplement survey included additional waves in October 2015 and January 2016 totaling 2,500 respondents.
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
The document provides information on the methodology and findings of the 2016 Edelman Trust Barometer, an annual survey on trust in institutions. Some key findings include:
- Trust in institutions rebounded in many countries in 2016, driven by gains among the "Informed Public". However, trust remained low or declined among the "Mass Population".
- A growing "trust gap" exists between the Informed Public and Mass Population in many countries, including a doubling of the gap in some nations between 2012-2016.
- Income inequality is linked to trust, with higher income respondents generally expressing more trust than lower income respondents in most countries.
- Peer-driven social media has become one of the top sources of news for
2011 Australian Edelman Trust BarometerMatthew Gain
The document summarizes key findings from the 2011 Edelman Trust Barometer survey conducted in Australia. It finds that:
1) Trust in NGOs is highest at 65% while trust in media is lowest at 32%; trust in business, government, and institutions overall has increased since last year.
2) Australians trust technology companies the most and media/finance companies the least. They are also less trusting of companies headquartered in BRIC countries than others.
3) Most Australians believe corporations should create shareholder value in a way that aligns with societal interests, and that government needs to regulate companies to ensure responsible behavior.
Innovation and the earned brand study dutch resultsEdelman Amsterdam
While consumers believe in the promise of innovation, they feel brands innovate too quickly solely to make money. Consumers want reassurance that innovations benefit society and address their privacy, security, and environmental concerns. They rely more on peer discussions than brand messaging when deciding whether to accept risks of new innovations. Dutch millennials gain inspiration from innovative brands across sectors and are heavily involved in peer conversations about brands.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
This document provides an overview of the methodology used in Edelman's 2018 Trust Barometer survey. It describes the online survey conducted in 28 countries with over 33,000 total respondents. It outlines the sample sizes and demographics for the general online population, mass population, and informed public segments. The margins of error for global, country-specific, and demographic data are also reported.
This document provides methodology details for the 2018 Edelman Trust Barometer survey. It describes the survey methodology including the number of respondents, countries surveyed, population segments, dates of fieldwork, and margins of error. It provides information on the general online population sample, informed public sample, and mass population. Key aspects covered include sample sizes in each country, eligibility criteria for the informed public sample, and margins of error for global and country-specific data.
As Edelman’s 15th annual Trust Barometer indicates, trust has hit an unprecedented low. With any great challenge comes opportunity, and now, more than ever before, companies need to look internally to elevate and amplify those voices whom consumers and stakeholders want to hear from most: Employees.
For more information, please visit: ee.edelman.com
The 2017 Edelman Earned Brand study set out to understand how polarizing societal issues are affecting the consumer/brand relationship and uncover how brands can achieve a deeper connection with consumers. The study’s findings can help provide a roadmap for financial services companies navigating this new normal.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
The document is a presentation from Edelman's 2014 Trust Barometer on trust in institutions in Singapore and globally. Some key findings:
- Trust declined slightly globally over the past year but varied regionally, with Singapore still among the most trusting countries.
- Non-governmental organizations were the most trusted institution in 20 of 27 countries surveyed.
- Trust in media reverted to 2010 levels, with nearly 80% of countries reporting less trust in media over the last year.
- Online search engines were the most trusted source of information globally and in Singapore, which remains most trusting of traditional media sources.
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
2016 Edelman Trust Barometer New ZealandDavid Brain
This document summarizes key findings from the 2016 Edelman Trust Barometer report for New Zealand. Some of the main points include:
- Trust in institutions is rising globally but declining in New Zealand, with media being much less trusted.
- There is a significant divide in trust levels between the informed public and mass population in New Zealand and globally.
- Peer-driven media and social networks now have more influence than traditional top-down sources of news and information.
- Experts and peers are seen as more credible sources of information about companies than CEOs or government officials.
- Business is the most trusted institution in New Zealand to keep up with changing times. Within industries, technology and
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
CFA Institute & Edelman Investor Trust StudyEdelman
The study examines the dimensions that shape perceptions of trust in investment managers, as well as the actions that help build trust. It encompasses the opinions of institutional and retail investors in the United States, United Kingdom, Hong Kong, Canada and Australia on the state of trust in the investment management community.
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The document provides information about the methodology used for the 2016 Edelman Trust Barometer in the United Kingdom. It details the sample sizes and criteria for the informed public, general online population, and mass population surveys in the UK. It also lists the margin of error for country-specific and global data. The UK supplement survey included additional waves in October 2015 and January 2016 totaling 2,500 respondents.
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
The document provides information on the methodology and findings of the 2016 Edelman Trust Barometer, an annual survey on trust in institutions. Some key findings include:
- Trust in institutions rebounded in many countries in 2016, driven by gains among the "Informed Public". However, trust remained low or declined among the "Mass Population".
- A growing "trust gap" exists between the Informed Public and Mass Population in many countries, including a doubling of the gap in some nations between 2012-2016.
- Income inequality is linked to trust, with higher income respondents generally expressing more trust than lower income respondents in most countries.
- Peer-driven social media has become one of the top sources of news for
2011 Australian Edelman Trust BarometerMatthew Gain
The document summarizes key findings from the 2011 Edelman Trust Barometer survey conducted in Australia. It finds that:
1) Trust in NGOs is highest at 65% while trust in media is lowest at 32%; trust in business, government, and institutions overall has increased since last year.
2) Australians trust technology companies the most and media/finance companies the least. They are also less trusting of companies headquartered in BRIC countries than others.
3) Most Australians believe corporations should create shareholder value in a way that aligns with societal interests, and that government needs to regulate companies to ensure responsible behavior.
Innovation and the earned brand study dutch resultsEdelman Amsterdam
While consumers believe in the promise of innovation, they feel brands innovate too quickly solely to make money. Consumers want reassurance that innovations benefit society and address their privacy, security, and environmental concerns. They rely more on peer discussions than brand messaging when deciding whether to accept risks of new innovations. Dutch millennials gain inspiration from innovative brands across sectors and are heavily involved in peer conversations about brands.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
1. The document discusses winning in the traditional trade, which represents the vast majority of stores where most consumers purchase goods on a daily basis in rapid growth and emerging markets. This includes open air markets, small stores, and other independent retailers.
2. It notes several common myths about the traditional trade, such as the idea that only low-income consumers shop there or that shoppers only shop in person. It suggests opportunities to target different income groups and leverage non-in-person shopping behaviors.
3. The document emphasizes the importance of understanding distribution points, reaching communities, leveraging modern trade presence, and using effective research methodologies tailored to the traditional trade environment. It provides recommendations for communicating promotions, engaging shop
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
SMPS Build Business 2016 - Attack of the Drones! Adopting Disruptive TechnologyNathan C. Wood
Drones, laser scanning, and the cloud … OH MY! The technology revolution is happening in the A/E/C industry but are we prepared for it? Do we even know how it works? While the bells and whistles look awesome and our clients are amazed by what the technology can do, a major hurdle for firms is “people-first innovation”. Companies are not properly educated on how to capture the return on investment when it comes to cutting-edge technology. This session will discuss the risk associated with innovative technology, how marketing and business development can utilize the data to be client-centric, and how to get leadership on board with an implementation plan.
Megatrends, innovation and futureproofing.Mark McCrindle
Avoiding change fatigue and thriving amidst the chaos is the requirement of leaders today. Futureproofing requires us to not only observe the trends but to strategically respond to them. Futurist and data scientist Mark McCrindle analyses the top demographic and social trends to help us know the times.
Robots have become a subject of great interest and are defined as man-made mechanical devices that can move by themselves. Robotics is the science of designing or building robots and their applications. The first commercial robot, Unimate, was created in 1956 and performed repetitive tasks like welding. There are several types of robots including mobile, industrial, autonomous, remote-controlled, and virtual robots. Robots are used in applications like space exploration, medical surgery, assembly lines, security, and home assistance. Advantages include performing dangerous tasks and working consistently, while disadvantages include potential job losses and maintenance costs. The future of robotics involves greater robot autonomy and new forms of human-robot collaboration.
This document provides an overview and statistics on global and regional digital trends in 2016. It includes statistics on internet users, social media users, mobile phone users, and year-over-year growth rates for various regions around the world. The document also contains summaries of key digital statistics for 30 countries, as well as profiles of 232 countries in a separate 2016 Digital Yearbook report.
The document discusses the challenge of feeding a growing global population and identifies technology and collaboration as keys to meeting future food needs. By 2050, the world's population will increase by 3 billion people and require 100% more food than currently produced. New technologies have already helped double food production, but 70% of additional future needs must come from technology. Working together, technology and collaboration can help ensure abundant, affordable food supplies and consumer choice for all.
Megatrends are strong global forces affecting everything and all life on our planet. By viewing the world from a distance and over several centuries, there are 8 global forces of change that stand out. They are: Population boom; Rapid urbanization; Ferocious consumption; Technology rush; Digital transformation; Global connectedness; Environmental degradation and Wealth inequality.
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
Based on chapter 17 - "Public relations, publicity and corporate advertising" of book "Advertising and Promotion" published by Tata Mc Graw Hill.
To get a copy of this presentation, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Harnessing the Power of Entrepreneurs to Open Innovationaccenture
Entrepreneurs and startups are crucial to economic growth and job creation. Yet despite the mythology that has built up around the disruptive power of startups, the overwhelming majority need to leverage the market presence and scale of larger, established enterprises if they are to be truly successful. Meanwhile, large companies are feeling pressure to innovate and become more entrepreneurial, yet find their culture and structures getting in the way. Large companies and entrepreneurs need to collaborate more effectively and take a journey towards more Open Innovation. But how?
This Accenture presentation was made to the G20 Young Entrepreneurs Alliance Summit, Istanbul, Turkey on September 8, 2015.
Ideate! Create and Develop World-Changing IdeasChiara Ojeda
The document provides guidance on developing world-changing ideas and presenting them effectively. It discusses generating ideas through divergent and convergent thinking. The key aspects of developing strong content are to keep the core message simple, unexpected, concrete, credible, emotional, and told through stories. These principles help make ideas stick in the audience's memory and motivate them to act. The document also outlines best practices for visual design, delivery, and execution of the idea presentation.
Tracxn Research - Industrial Robotics Landscape, February 2017Tracxn
A number of investments in 2016 were made by CVCs such as GE Ventures, Caterpillar, Medtronic, and Mitsubishi UFJ Capital, who envision robotic technology to be implemented in their area of expertise.
This document provides an overview of the state of robotics in 2015. It discusses major trends seen that year, including faster/cheaper components, more startups and funding, and the growing robot-as-a-service model. Specific areas covered include drones becoming more advanced and popular, progress in autonomous vehicles, the expansion of service robots into new industries, lifestyle robots entering homes, and continued development of social robots.
The ppt Sujoy and I made for the Psi Phi ( An Inter School Competition held by our School). Our Topic was Artificial Intelligence.
Credits:
Theme Images from ESET NOD32 (My Antivirus of Choice)
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The document discusses the history and types of robots. It begins by explaining how early human labor led to the development of machines to perform repetitive tasks. This technological advancement eventually led to the creation of autonomous robots in 1948. The document then outlines different types of robots categorized by locomotion and application. It discusses advantages like performing dangerous tasks but also disadvantages like costs. Finally, it suggests that in the future humans and robots may complement each other and live and work together.
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
Online marketing involves promoting products and services over the Internet. It includes various digital marketing channels like email, search engine marketing, display ads, social media, and more. Effective online marketing requires building an email list, writing great content, using social media to drive people to the website, and optimizing paid search ads. Measurement of online marketing efforts is also important.
This Presentation will give you an overview about Artificial Intelligence : definition, advantages , disadvantages , benefits , applications .
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The 2013 Edelman Trust Barometer Emerging Markets Supplement explores trust in emerging market-based multinational corporations (MNCs) compared to developed market MNCs. It surveyed 5,400 respondents across 9 countries. Key findings include:
- Developed market MNCs have a 33-point trust lead over emerging market MNCs.
- Respondents have much higher trust in MNCs headquartered in their own country compared to other countries.
- China- and Russia-based MNCs face the largest trust hurdles in developed markets.
- Low brand familiarity and perceptions of government control contribute to lower trust in emerging market MNCs.
-
The 2013 Edelman Trust Barometer Emerging Markets Supplement explores trust in emerging market-based multinational corporations (MNCs) compared to developed market MNCs. It surveyed 5,400 respondents across 9 countries. Key findings include:
- Developed market MNCs have a 33-point trust lead over emerging market MNCs on average.
- Respondents have much higher trust in MNCs headquartered in their own country compared to other markets.
- China- and Russia-based MNCs face the largest trust hurdles in developed markets.
- Low brand familiarity and perceptions of government control contribute to lower trust in emerging market MNCs.
- The document summarizes findings from Edelman's 13th annual trust survey, the largest global exploration of trust, with over 31,000 respondents across 26 countries.
- Trust levels were higher in Asia Pacific than global averages, with informed publics trusting institutions like NGOs, business, media, and government more than the general population.
- Technology was the most trusted industry globally and in most Asia Pacific countries surveyed, while financial services and banks remained the least trusted.
- Developed market-headquartered companies were most trusted by Asia Pacific respondents, while emerging market headquarters still lagged in trust levels.
2013 emerging market supplement trust barometer indonesiaEdelman Indonesia
The document analyzes trust in business in Indonesia based on the 2013 Edelman Trust Barometer. Some key findings include:
- Trust in business is higher in Indonesia (77%) than the emerging market average (67%), with tangible actions like protecting customers being more important to building trust than in developed markets.
- However, Indonesian companies have lower recognition abroad compared to companies from countries like India and Brazil, with most respondents unable to name an Indonesian multinational.
- To increase global trust, Indonesian companies need to raise their international profile through greater public engagement and establishing themselves as thought leaders.
The document provides results from the 2015 Edelman Trust Barometer, an annual survey that measures trust in institutions. Some key findings:
- Trust declined slightly in business, media, and NGOs from 2014 to 2015 among the informed public in 27 countries surveyed. Government saw a small trust increase.
- Trust was lower among the general online population versus the informed public, with an average 3 point decrease in trust across countries.
- Trust in media declined the most, with 60% of countries now distrusting media. Trust in technology-based industries also declined.
- Developing country multinationals faced more challenges in trust than those from developed countries. However, developing countries were more open to
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
This document provides an overview of Edelman's 15th Annual Trust Barometer methodology. It describes the different respondent populations surveyed, including the Informed Public, General Online Population, and Online Survey respondents. It also outlines the 27 countries surveyed and details the questions asked to measure trust in institutions, media sources, industries, and companies. Key findings include a decline in trust in business, media, and NGOs from 2014 to 2015 among the Informed Public population.
The document provides results from Edelman's 2015 Trust Barometer survey in Malaysia. Some key findings:
- Trust in institutions like government, business, media and NGOs declined in Malaysia from 2014 to 2015, with business seeing the largest drop of 8 points.
- Malaysians are more open to innovations from technology companies compared to developments like fracking and GMOs.
- Over half of Malaysians feel the pace of change in business and industry is too fast.
- Developing countries like Malaysia express more trust in large businesses compared to developed countries.
- CEOs are considered more credible spokespeople for companies in Malaysia and globally compared to 2012.
This document presents results from Edelman's 2014 Trust Barometer survey conducted in China. Some key findings include:
- Trust in government and media declined slightly in China over the past year while trust in business and NGOs remained stable.
- There is a strong call for greater regulation across all sectors in China, especially in financial services and energy. Ensuring fair competition and ethical business practices are seen as important government roles.
- Large gaps remain between how important various trust-building attributes are to the Chinese public and how well businesses are perceived to perform on those attributes. Attributes related to integrity, purpose and stakeholder engagement have the largest gaps.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
This document summarizes the key findings of Edelman's 13th annual trust survey. It provides data on trust levels in various institutions and industries from the survey of over 31,000 respondents in 26 countries. Some of the main findings include:
- Trust in most institutions increased in 2013 but intensity of trust remains weak, with business and NGOs the most trusted and government the least.
- Trust was lower among the general population than "informed publics".
- Business was more trusted than government in 16 of the 26 markets surveyed, with the gap between the two growing globally.
- Reasons for distrust in business and government centered around corruption/fraud and incompetence respectively.
- Technology was
This document summarizes key findings from Edelman's 13th annual trust survey, with a focus on results from China:
- Trust in institutions is higher in China than globally, with business and government being the most trusted. However, corruption/fraud is cited as a top reason for lack of trust in both.
- Technology is the most trusted industry in China, though all industries saw increased trust from the prior year.
- Chinese informed publics trust companies headquartered in Germany the most, and those from India the least. However, Chinese trust in Chinese-headquartered companies is lower among informed publics in developed countries.
The document summarizes the key findings of the 2014 Edelman Trust Barometer, an annual survey that measures trust in institutions and trust in CEOs and other spokespeople. Some key findings include:
- Overall trust declined slightly globally over the past year but with strong regional variations, with trust increasing in countries like Indonesia and Australia.
- Trust in government and media declined while trust in business and NGOs remained stable. There is now a 14 point gap between trust in business and government.
- Family-owned and small/medium businesses are more trusted than large publicly-traded companies except in Asia.
- Technology remains the most trusted industry while banks lag behind; all industries have increased in trust since 2009
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
This document provides information about Edelman's annual Trust Barometer study, including:
- The methodology used which includes surveys of the general public and "informed publics" in 27 countries.
- Historical data on trust in institutions from past Trust Barometers dating back to 2001.
- Key themes around trust in India from the 2015 study, including trust in global context, information sources, innovation, and building trust.
- Specific data on trust in government, business, media and NGOs in India and globally between 2014-2015.
This document provides results from Edelman's 2015 Trust Barometer survey in China. Some key findings include:
- Trust levels in China are high compared to other countries surveyed, with China having the second highest level of trust. However, trust declined in China from 2014 to 2015.
- Of the institutions surveyed, NGOs have the highest level of trust in China but trust is declining. Government and business have very low levels of trust, with most Chinese distrusting government.
- Trust in media is also low, with 60% of countries surveyed distrusting media. Traditional media and online search engines are most trusted sources of news and information in China.
- When it comes to business, state
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
The document provides results from the 2015 Edelman Trust Barometer in Hong Kong. Some key findings:
- Trust in institutions in Hong Kong has declined steadily since 2012, with trust in NGOs dropping from 45% to 42%, business from 63% to 41%, government from 68% to 47%, and media from 49% to 42%.
- Younger generations in Hong Kong trust institutions less than older generations, with those aged 25-34 having the lowest levels of trust. Traditional media sources remain the most trusted sources of news, though online search engines are becoming increasingly important.
- When it comes to social media, online videos, and online-only news sources, individuals trust friends and family the most,
The 2009 Edelman Trust Barometer found that trust in business declined significantly around the world following the 2008 financial crisis. Trust was lowest in the United States and highest in emerging markets. While non-governmental organizations (NGOs) were the most trusted institution globally, governments were still seen as bearing primary responsibility for solving economic and social issues. CEO credibility also hit a new low according to the study.
Similar to 2013 Emerging Markets Supplement: Edelman Trust Barometer (20)
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.Edelman
This document summarizes the key findings from a study on thought leadership conducted by Edelman and LinkedIn over three years. It finds that while over half of business decision-makers spend at least an hour per week consuming thought leadership content, only 17% rate the quality as very good or excellent. However, 88% of decision-makers feel thought leadership can positively influence their perceptions of organizations. When done well, thought leadership is also effective in influencing purchasing decisions, but most organizations cannot tie these efforts to measurable business impacts like sales. The disconnect between inadequate quality content and an underestimation of thought leadership's potential impacts is an ongoing issue.
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBALEdelman
The document summarizes the key findings from a 2020 study by Edelman and LinkedIn on the impact of thought leadership content in B2B marketing. Some of the main points are:
- While over half of business decision-makers spend at least an hour per week reading thought leadership content, only 15% rate the overall quality as very good or excellent.
- When done well, thought leadership can significantly influence brand perception and purchasing decisions, with 89% saying it enhances their perception of an organization and 49% that it influences buying behaviors.
- However, most thought leadership producers cannot measure its impact on business opportunities and sales, with only 26% able to tie their content to actual wins.
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
The Liberal government shuffled its cabinet in preparation for the 2019 election. While some major portfolios did not change, 5 new ministers entered cabinet including Pablo Rodriguez, Bill Blair, Mary Ng, Filomena Tassi, and Jonathan Wilkinson. The shuffle aims to bolster the government's position on issues like US protectionism, provincial relations, and border security that will be important in the upcoming election campaign. Key areas of focus include improving intergovernmental relations during debates around issues like carbon pricing, managing growing trade tensions with the US by diversifying trade, and addressing border security concerns through the new role of Bill Blair overseeing areas like organized crime reduction.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
- Trust in the natural gas industry has dropped in the US according to a survey. To understand why, further research was conducted involving 1500 US adults.
- Views of natural gas are mixed - most see potential but under half view the industry favorably. Concerns include environmental impacts of production and flammability.
- Natural gas is seen as affordable and improving air quality but also as a short-term solution that could slow renewable adoption. Opinions vary along political lines.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
The Edelman Perspective - Ontario Budget 2018Edelman
The document summarizes reactions to the 2018 Ontario provincial budget released by Premier Kathleen Wynne. It outlines some of the key investments and tax changes in the budget, including increased funding for healthcare, infrastructure, and childcare. The budget also proposes personal income tax increases for those earning over $92,000 annually. Reactions were mixed, with opposition parties and business groups criticizing the tax hikes and ever-rising costs, while unions and environmental groups praised investments in public services and climate initiatives.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
O documento discute 10 tendências para viagens e turismo na América Latina em 2018. As tendências incluem: 1) A América Latina se destacando como destino turístico devido a crises em outras regiões; 2) O crescimento do volunturismo, onde os viajantes buscam experiências com propósito; 3) O avanço da realidade virtual e aumentada transformando a experiência de planejamento e vivência de viagens.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
This document provides information from the 2018 Edelman Trust Barometer, including details on its methodology, historical trends in trust, current levels of trust in institutions, and perceptions of media. Some key findings:
- Trust has declined globally, with the trust index falling to 47 in 2018 from 48 in 2017. 20 of 28 countries now have distrust levels.
- Trust in NGOs declined in 14 of 28 countries and they are now distrusted in 10 countries. Trust also declined for government in most countries and media is now the least trusted institution.
- There is a polarization of trust, with some countries like the US seeing steep declines while others like China saw gains.
- In South Africa,
2018 Edelman Trust Barometer - Brasil ReportEdelman
1) O documento apresenta dados do Trust Barometer 2018 realizado pela Edelman no Brasil.
2) Os níveis de confiança nas instituições no Brasil caíram em 2018 em comparação a 2017, com o governo sendo a instituição com maior queda.
3) Empresas de setores como alimentos, bebidas e bens de consumo tiveram as maiores quedas de confiança no Brasil entre 2014-2018, enquanto a confiança em empresas de tecnologia aumentou.
The budget document discusses Finance Minister Bill Morneau's third budget, which continued the Liberal goals of social inclusion and supporting innovation. However, announcements were modest, with most investments directed at the public sector, likely due to uncertainties around NAFTA and US tax cuts. The budget projects a $18.1 billion deficit for 2018-19, down slightly from the previous year, and stresses Canada's strong economic fundamentals despite not balancing the budget by 2019 as promised.
Edelman Public Affairs - BC NDP's First BudgetEdelman
Earlier this week, the BC NDP tabled its first full budget. How do the new government’s budgetary commitments compare to its campaign trail promises? Edelman Vancouver’s Public Affairs team weighs in. To learn more about Edelman, please visit www.edelman.ca.
The budget focused on developing a 'New India' through boosts for agriculture, rural development, infrastructure, healthcare, employment and education. Key announcements included increasing MSP for crops to 1.5 times production cost, allocating Rs. 2000 crore for developing agricultural markets, and doubling allocation for food processing. The budget also proposed the world's largest government healthcare program covering over 10 crore poor families and allocating funds for rural housing and education infrastructure development. However, expectations of income tax cuts were mostly unmet with the exception of a standard deduction increase, and stock markets fell due to the announcement of a 10% tax on long-term capital gains from equities.
Edelman Public Affairs - Ontario Cabinet Shuffle 2018Edelman
With just five months left before the general election, Ontario Premier Kathleen Wynne is bringing new faces to the front bench with the latest Cabinet shuffle. Find out who they are and what files they will find on their new desks. To learn more about Edelman, please visit www.edelman.ca.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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2. 2013 TRUST BAROMETER: EMERGING MARKETS SUPPLEMENT
2
GLOBAL
ONLINE SURVEY
IN NINE COUNTRIES
• 5,400 respondents
• Nine countries:
• Developed: U.S., U.K.,
Germany, France
• Emerging: China, India,
Indonesia, Mexico, South
Africa
INFORMED
PUBLICS
• 600 respondents in each country
• Ages 25-64
• College-educated
• In top 25% of household income
per age group in each country
• Report significant media
consumption and engagement in
business news and public policy
• 13 years of data
3. Indonesia 74
Mexico 82
China 74
India 81
US 62
UK 56
Germany 48
France 44
DISTRUSTERSTRUSTERSNEUTRALTRUST IN BUSINESS IN MAJORITY OF EMERGING MARKETS TRENDING UPWARD
3
Indonesia 77
Mexico 74
China 79
India 81
US 64
UK 56
Germany 52
France 55
South Africa 69
+3
-8
+5
No Change
+2
No Change
+4
+11
New
2013
Field date: Q4 2012
2013 Emerging
Markets Supplement
Field date: Q3 2013
8 MARKETAVERAGE: 56 8 MARKETAVERAGE: 65 9 MARKETAVERAGE: 67
2012
Field date: Q4 2011
Indonesia 78
Mexico 77
China 71
India 69
US 50
UK 38
Germany 34
France 28
HOW MUCH DO YOU TRUST BUSINESS IN GENERAL TO DO WHAT IS RIGHT
Q7. [Business in General] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64
4. 2013
33 point gap between
developed and
emerging market trust
Brazil
China
France
Germany
India
Russia
UK
USA
20%
30%
40%
50%
60%
70%
80%
90%
2009 2010 2011 2012 2013
EMERGING MARKET HEADQUARTERED COMPANIES HAVE DECLINING TRUST
SINCE 2011
GLOBAL TRUST IN MULTINATIONAL COMPANIES (MNCs) HEADQUARTERED IN EACH COUNTRY
DEVELOPED MARKET
AVERAGE
EMERGING MARKET
AVERAGE
Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies headquartered in the following countries to
do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed
Publics Ages 25-64 in 20-country global total
# 2012 data is not available – a simple average has been used to show a trend
5. The 2013 Emerging Markets Supplement to the Edelman Trust Barometer
explores the following factors that may affect developed markets’ trust in
emerging market-based businesses, based on our hypotheses:
• Low brand familiarity: Respondents in developed markets are not
familiar with emerging market-based multinational corporations (MNCs).
• Sensitivity about the state: Developed markets perceive emerging
market-based businesses to have close ties with their national
governments, whom they do not trust.
• Tangible actions dominate: Perceived poor performance against
concrete trust-building actions (e.g., supply chain management, IP
protection, etc.) erodes trust.
7. TRUST IN INSTITUTIONS: NGOs REIGN IN DEVELOPED MARKETS WHILE EMERGING MARKET
TRUST LANDSCAPE MORE DIVERSE
EMERGING VS. DEVELOPED MARKET NATIONAL TRUST IN INSTITUTIONS
7
EMERGING MARKETS
DEVELOPED MARKETS
50%
56%
80%
57%
39%
25%
48%
49%
39%
44%
77%
86%
81%
66%
51% 50% 50%
47%
51%
81% 79% 77%
74%
69%
64%
56% 55%
52%
73%
87%
59%
81%
66%
69%
63%
68%
61%
India China Indonesia Mexico S. Africa U.S. UK France Germany
BUSINESS
NGOSMEDIA
GOVERNMENT
Q7. [Business in General, Government in General, Media in General, NGOs] Below is a list of institutions. For each one, please indicate how much you trust that institution to do
what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust)
8. 67%
81%
79%
77%
74%
69%
64%
56%
55%
52%
49%
56%
80%
57%
39%
25%
48% 49%
39%
44%
Total India China Indonesia Mexico South Africa US UK France Germany
BUSINESS HAS A TRUST ADVANTAGE OVER GOVERNMENT, EXCEPT IN CHINA
TRUST IN BUSINESS VS. GOVERNMENT
8
EMERGING MARKETS
DEVELOPED MARKETS
50%
BUSINESS GOVERNMENT
Q7. [Business in General and Government in General] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-
point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64
9. 50%
80%
78%
72% 72%
47% 45% 44% 43% 42% 40% 39%
Germany UK US France Brazil South
Africa
Russia India China Mexico Indonesia
9
DEVELOPED MARKET-BASED MNCs HAVE 33-POINT TRUST LEAD OVER MNCs
HEADQUARTERED IN EMERGING MARKETS
MOST TRUSTED NATIONAL IDENTITY FOR COMPANIES
Developed Markets 76% Emerging Markets 43%
Q8. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64 in 9-country global total
10. 22%
46%
71%
23%
50%
64%
31%
55%
61%
24%
50%
83%
28%
48%
83%
50%
TRUST GAP: EMERGING MARKETS TRUST THEIR LOCALLY-BASED MNCs SIGNIFICANTLY
MORE THAN THE REST OF THE WORLD TRUSTS THOSE COMPANIES
TRUST RELATED TO COMPANIES’ NATIONAL IDENTITY
10
Indonesia-Based MNCs South Africa-Based
MNCs
India-Based MNCsChina-Based
MNCs
Mexico-Based MNCs
EMERGING TRUST IN
COUNTRY-BASED MNCs
NATIONAL TRUST IN
LOCALLY-BASED MNCs
DEVELOPED TRUST IN
COUNTRY-BASED MNCs
Q8. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64
11. 11
CHINA- AND RUSSIA-BASED MNCs FACE LARGEST TRUST HURDLE IN DEVELOPED MARKETS
GERMANY MOST DISTRUSTFUL OF ALL BRIC HEADQUARTERED COMPANIES
TRUST RELATED TO COMPANIES’ NATIONAL IDENTITY
*January 2013 data
50%50%
China’s Trust in Chinese MNCs83%
Russia’s Trust in Russian MNCs*40%37%
19%
29%
26%
22%
50%
33%
61%
53%
Total Germany UK US France India South
Africa
Indonesia Mexico
Q8. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64
44%
16%
25%
27%
24%
66%
83%
32%
65%
60%
Total Germany UK US France India China South
Africa
Indonesia Mexico
12. 12
INDIA AND BRAZIL-BASED BUSINESSES ENJOY SLIGHT TRUST ADVANTAGE IN THE WEST
SOUTH AFRICA A SURPRISING CHALLENGE FOR ALL BRIC-BASED MNCs
TRUST RELATED TO COMPANIES’ NATIONAL IDENTITY
*January 2013 data
50%50%
Brazil’s Trust in Brazil MNCs*60%
India’s Trust in India MNCs83%
47%
23%
32%
38% 38%
60%
76%
38%
55%
66%
Total Germany UK US France India China South
Africa
Indonesia Mexico
38%
21%
30%
35%
28%
61%
32%
50% 50%
Total Germany UK US France China South
Africa
Indonesia Mexico
Q8. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64
13. TRUST ISSUES ACROSS INDUSTRIES FOR BRIC COMPANIES IN DEVELOPED MARKETS
13
HOW MUCH DO YOU TRUST BRIC MARKET-BASED COMPANIES IN THESE INDUSTRIES TO DO WHAT IS RIGHT?
13
EMERGING MARKETSDEVELOPED MARKETS
67%
68%
69%
71%
71%
72%
76%
77%
79%
84%
39%
31%
34%
44%
34%
40%
43%
47%
49%
54%
Food & Beverage
Pharmaceuticals
Media
Consumer Packaged Goods
Financial Services
Aerospace & Defense
Energy
Automotive
Telecommunications
Technology
Q11. [TRACKING] Please indicate how much you trust businesses in BRIC markets such as Brazil, Russia, India and China in each of the following industries to do what is
right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed
Publics Ages 25-64
14. APPROXIMATELY TWO-THIRDS OF DEVELOPED MARKET RESPONDENTS REJECT DOMESTIC
INVESTMENT FROM COMPANIES BASED IN ANY GIVEN BRIC MARKET
14
62%
60%
60%
63%
30%
40%
38%
34%
Russia
Brazil
India
China
BUY A COMPANY IN YOUR COUNTRY
63%
63%
62%
63%
33%
43%
41%
36%
Russia
Brazil
India
China
BUY A MINORITY SHARE IN A
COMPANY IN YOUR COUNTRY
63%
63%
63%
65%
34%
43%
40%
38%
Russia
Brazil
India
China
MAKE A MAJOR INVESTMENT IN
A NEW PLANT OR OFFICE IN
YOUR COUNTRY
Q9. Please continue to think about global companies headquartered in specific emerging markets. How much would you trust a company from [INSERT BRIC COUNTRY] to
do what is right in the following investment situations? (Top 4 Box, Trust) Informed Publics Ages 25-64
HOW MUCH DO YOU TRUST A COMPANY BASED IN [BRIC] TO …
EMERGING MARKETSDEVELOPED MARKETS
16. 16
PROMPTED AWARENESS OF BRIC MARKET BRANDS BY MARKET
BRIC-BASED MNCs HAVE TO RAISE OVERSEAS AWARENESS; CONSUMER-FACING BRANDS
MAKING PROGRESS
50%
26%
9%
38%
11%
Petrobras Vale
72%
63%
54%
45%
70% 68%
63%
26%
89%
79%
87%
81%
Lenovo Air China Bank of China Haier
25%
36%
54%
23%
99% 98%
Tata Infosys
20%
30%
65%
23%
Gazprom Lukoil
50%
US EUROPE OWN MARKET
Q15. Below is a list of companies. Which are you aware of? SELECT ANY THAT APPLY. Informed Publics Ages 25-64 in US, Europe (France, Germany, UK) and own market
17. 14% 12% 10% 10%
5% 4% 3% 2%
0%
20%
40%
60%
80%
India* Russia China* Brazil
BRIC COMPANY CEOs HAVE LOW VISIBILITY GLOBALLY, ESPECIALLY IN
DEVELOPED MARKETS
17
UNPROMPTED AWARENESS OF BRIC MARKET COMPANY CEOs or CHAIRPERSONS BY MARKET
Top CEOs† Emerging Developed Emerging Developed Emerging Developed Emerging Developed
1 Ratan Tata
Tata
Ratan Tata
Tata
Alexey Miller
Gazprom
Alexey Miller
Gazprom
Yang Yuanqing
Lenovo
Yang Yuanqing
Lenovo
Maria das Graças
Silva Foster
Petrobras
Maria das Graças
Silva Foster
Petrobras
2
Naveen Jindal
Jindal Steel
Power Limited
N. R. Narayana
Murthy
Infosys
Oleg Deripaska
Basic Element
Company
Andrey Kostin
VTB Bank
Robin Li
Baidu
Hong Qi
Minsheng
Banking Corp
Murilo Pinto de
Oliveira Ferreira
Vale
Eike Batista
EBX Group
3
Mukesh Ambani
Reliance
Industries
Mukesh Ambani
Reliance
Industries
Andrey Kostin
VTB Bank
Oleg Deripaska
Basic Element
Company
Ren Zhengfei
Huawei
Fu Chengyu
Sinopec
Ricardo Semler
Semco SA
Murilo Pinto de
Oliveira Ferreira
Vale
*India: Emerging market data does not include Indian data; China: Emerging market data does not include Chinese data
†The top first-mentioned three CEOs by market
68% of Chinese can name a
Chinese HQ CEO
77% of Indians can name an
Indian HQ CEO
Level of
unprompted CEO
awareness in their
own country
EMERGING MARKETSDEVELOPED MARKETS
Q16. When you think of CEOS/Chairmen of companies from the following markets, which individuals first come to mind? [INSERT MARKET: CHINA, BRAZIL, INDIA, RUSSIA] (Respondents
answering with at least one current CEO/Chairman of a company headquartered in China/Brazil/India/Russia. Informed Publics Ages 25-64
19. 50%
CHINA, RUSSIA-BASED COMPANIES SEEN AS HAVING “TOO MUCH” STATE CONTROL
19
% AGREE WITH STATEMENT: “THERE IS TOO MUCH GOVERNMENT CONTROL OF COMPANIES FROM [BRIC]” (TOP 2 BOX)
70%
64%
51%
47%
42%
23%
65%
58%
36%
43%
38%
21%
25%
60%
44%
25% 26%
16%
24%
41%
37%
24%
21%
15%
Germany India China UK US France
CHINA INDIA
RUSSIA BRAZIL
Q13. Please indicate how much you agree or disagree with the following statement: “There is too much government control of companies from [INSERT
MARKET: BRAZIL, INDIA, RUSSIA, CHINA]. (Top 2 Box – Strongly/Somewhat agree) Informed Publics Ages 25-64
20. DEVELOPED MARKETS DISTRUST ALL FORMS OF EMERGING MARKET-BASED
BUSINESSES, BUT STATE-OWNED BUSINESSES MOST DISTRUSTED
20
TRUST BY BUSINESS OWNERSHIP
20
77%
73%
71%
67%
50%
50%
45%
37%
Publicly Listed
Entrepreneur
Privately Owned
State Owned
EMERGING MARKETSDEVELOPED MARKETS
Q10. When you think about the following types of organizations in BRIC markets such as Brazil, Russia, India and China, how much do you trust each type of
organization to do what is right? (Top 4 Box, Trust) Informed Publics Ages 25-64
22. 59%
48%
50%
48%
58%
51%
50%
47%
48%
54%
52%
50%
49%
49%
58%
48%
65%
68%
68%
70%
72%
74%
75%
76%
77%
78%
80%
80%
81%
81%
82%
82%
CONSISTENT FINANCIAL RETURNS
TOP GLOBAL COMPANY
ADMIRED TOP LEADERSHIP
PARTNERS W/ 3RD PARTIES
INNOVATOR
POSITIVELY IMPACTS COMMUNITY
ADDRESSES SOCIETY'S NEEDS
PROTECTS ENVIRONMENT
CUSTOMERS BEFORE PROFITS
LISTENS TO CUSTOMERS
LOOKS AFTER EMPLOYEES
COMMUNICATES OFTEN
ACTS RESPONSIBLY IN CRISIS
IS ETHICAL
HIGH QUALITY PRODUCTS
TRANSPARENT & OPEN Importance
Performance
DEVELOPED MARKETS PERCEIVE A LARGE GAP IN EXPECTATIONS VS. PERFORMANCE ON KEY TRUST
BUILDING ATTRIBUTES FOR BRIC-BASED MNCS
STATED IMPORTANCE VS. COMPANY PERFORMANCE (TOP 4 BOX) – DEVELOPED MARKETS
-34
-24
-32
-32
-30
-28
-24
-29
-29
-25
-23
-14
-22
-18
-20
-6
Gap
Q16. How important is each of the following actions to building your TRUST in companies headquartered in [INSERT BRIC]? Use a nine-point scale where one means that action is “not at
all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Please select one response for each.) Q. 18 Please rate companies
headquartered in [INSERT BRIC] on how well you think they are performing on each of the following attributes. Use a nine-point scale where one means they are “performing extremely
poorly” and nine means they are “performing extremely well”. (Top 4 Box, Trust) Informed Publics, ages 25-64 (excluding “don’t know”)
22
INTEGRITYENGAGEMENT PURPOSEPRODUCTS & SERVICES OPERATIONS
23. 23
Importance
Performance
MORE EFFECTIVE EXECUTION AGAINST TANGIBLE ACTIONS BY BRIC BASED-MNCs
WILL HELP ESTABLISH HIGHER LEVELS OF TRUST WITHIN DEVELOPED MARKETS
TOP 10 BEHAVIORS TO BUILD TRUST IN BRIC HEADQUARTERED COMPANIES – DEVELOPED MARKET VIEW
RANKED BY IMPORTANCE
TOP 10 BEHAVIORS TO BUILD DEVELOPED MARKET
TRUST IN BRIC-BASED MNCS
GAP
IMPORTANCE VS. PERFORMANCE
1. Quality control -31
2. Protects customer data -32
3. Respects employee rights -35
4. Protects intellectual property -31
5. Responsible supply chain management -33
6. Pays appropriate taxes -28
7. Uses R&D -23
8. Independence from State -26
9. Makes CSR progress -27
10. Employs diverse workforce -22
Q17. How important are each of the following factors to building your TRUST in companies headquartered in [INSERT BRIC]? Use a nine-point scale where one means that action is “not at
all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Please select one response for each.) (Top 4 Box, Trust) Informed
Publics Ages 25-64
25. 50%
CHINA INDIA
RUSSIA BRAZIL
59%
56%
72%
68%
44%
76% 75%
83%
80%
67%
71% 71%
80%
77%
63%62%
60%
76%
72%
45%
A Global CEO of a company
headquartered in this BRIC
market
A company executive from this
BRIC market-based MNC who is
based in your country
An academic or expert from this
BRIC market
A regular employee of this BRIC-
based MNC
A government leader (senior
official) from this BRIC market
25
EXPERTS AND EMPLOYEES ARE MOST CREDIBLE SPOKESPEOPLE FOR BRIC-BASED MNCs
WHEN COMMUNICATING IN DEVELOPED MARKETS
CREDIBILITY OF SPOKESPEOPLE FOR BRIC-BASED MNCs IN DEVELOPED MARKETS
Q22. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person,
how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/ Extremely Credible)
Informed Publics Ages 25-64
26. EARNED MEDIA MOST TRUSTED SOURCE FOR NEWS ON BRIC-BASED COMPANIES
IN DEVELOPED MARKETS
EMERGING VS. DEVELOPED MARKET TRUST IN MEDIA FOR BRIC-BASED COMPANY NEWS
26
50%
36%
28%
26%
64%
58% 57%
EARNED MEDIA ADVERTISING OWNED MEDIA
Q21. How much do you trust each of the following media sources when you see or hear news, information or stories about a company headquartered in
[MARKET]? Please use a 9-point scale where one means that you "do not trust it at all" and nine means that you "trust it a great deal“(Top 4 Box, Trust) Informed
Publics Ages 25-64
27. RECOMMENDATIONS FOR PROMOTING BRIC HEADQUARTERED
COMPANIES OVERSEAS
27
• BUILD YOUR BRAND
• BE MORE PROACTIVE AND TRANSPARENT
• FOCUS ON ETHICAL BEHAVIORS
• USE EXPERTS AND EMPLOYEES AS SPOKESPERSONS, NOT CEO