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Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure After a bit of bottle throwing and street violence, Rafferty assures that Benjamin’s body makes it to the church intact, if not quite on time. Keith Phipps, Vulture, 25 Sep. 2025 As their season careens to a close this week, with a 70-87 record going into Wednesday night, a last-place finish assured and the only record within reach being that for strikeouts in a season by the offense, contention seems as far away as it’s ever been. Jim Alexander, Oc Register, 25 Sep. 2025 Rest assured, their music library full of Swift’s discography will remain protected. Jessica Comstock, Better Homes & Gardens, 25 Sep. 2025 What the Semiconductor Industry Needs Microcredentials assure employers that applicants have the skills needed to work in their fabs. Gwendolyn Rak, IEEE Spectrum, 25 Sep. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Later that day, Young reassured fans through an Instagram Story.
    Mitchell Peters, Billboard, 28 Sep. 2025
  • Health regulators and government officials in Australia, the EU, South Africa, and the UK issued statements reassuring citizens that the drug — known as paracetamol outside North America — is safe.
    Claire Cameron, semafor.com, 28 Sep. 2025
Verb
  • For Zirk, informing the public is vital in ensuring the region does not become overlooked.
    Madison Beveridge, San Diego Union-Tribune, 26 Sep. 2025
  • Building public repositories of data, algorithms, and expertise can help ensure that the foundations of AI are not controlled by a handful of corporations.
    Vilas Dhar, Time, 25 Sep. 2025
Verb
  • The collection’s other two varieties also fit the theme of nostalgic, comforting flavors that Stiller enjoyed as a kid.
    Erin Clements, PEOPLE, 23 Sep. 2025
  • Soup season means comforting soups, soul-warming stews, and hearty chilis are back on the menu—and everything instantly feels a little cozier.
    Alicia Geigel, Southern Living, 23 Sep. 2025
Verb
  • After him, big fees have flowed along the same route for Moises Caicedo (£100m guaranteed, up to £115m), Robert Sanchez (£20m, up to £25m) and Joao Pedro (over £50m, perhaps as much as £55m guaranteed).
    Chris Weatherspoon, New York Times, 24 Sep. 2025
  • The Exhibit 9 deal provides financial protection for players who suffer injuries during training camp, guaranteeing $15,000 in compensation if waived.
    Grant Afseth, MSNBC Newsweek, 24 Sep. 2025
Verb
  • Choose an exfoliant that has an AHA, such as lactic acid, or other hydrating properties to soothe your skin while exfoliating.
    Sherri Gordon, Health, 26 Sep. 2025
  • Packed with 49% green tomato extract, glycerin, a six-clay complex (which includes kaolin and bentonite), and cica, this cleanser-mask hybrid clears pores and sweeps away blackheads while also soothing the skin.
    Sarah Han, Allure, 25 Sep. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 30 Sep. 2025.

More from Merriam-Webster on assure

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