We're excited to expand our Commerce Grid partnership with Google Marketing Platform's Display & Video 360 to surface always-on supply deals powered by Criteo Commerce Audience for activation across their advertiser portfolio: https://bit.ly/4cyz2cc Access commerce audience supply packages within Display & Video 360 Marketplace to supercharge your campaigns! #Commerce #Audiences
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Missed the news? Display & Video 360 is teaming up with Disney Advertising's Real-time Ad Exchange (DRAX) to offer advertisers access to premium inventory and streamlined campaigns on Hulu, Disney+ and more. Learn more before the April launch → https://goo.gle/3TTk1KX #Disney #DRAX
Years ago, Disney Advertising embarked on a strategy to bring the most advanced automation to our clients as we laid the foundation for 50% of our business to be automated and addressable. Today marks a first-to-market innovation for the industry as we announce the launch of Disney’s Real-Time Ad Exchange (DRAX) Direct, creating a direct path to the most scaled media buying platforms in the industry, Google’s Display & Video 360 and The Trade Desk. Advertisers are looking for access to the most premium video and TV inventory, and greater simplicity. With DRAX Direct, we deliver both. Read more about what we’re launching today! https://lnkd.in/eVFjX7WT
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“If 2023 was about implementing AI, 2024 will be when it starts to supercharge every part of advertising.” Hear more from our new VP and general manager of Ads, Vidhya Srinivasan on how Google will partner with the industry to define the next era of advertising. https://goo.gle/4a0FHKI
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We’re continuing to team up with Disney Advertising. Beginning in April, we’re launching a direct integration between Google’s Display & Video 360 and Disney’s Real-time Ad Exchange (DRAX). Learn how our expanded relationship sets the stage for better inventory discovery, more relevant audience strategies, and seamless execution for advertisers. → https://goo.gle/3Tx7RpM
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At Shoptalk today, we announced a closed beta for retail media in Search Ads 360. We’re excited to help retailers better connect brands with shoppers, boost product visibility and increase sales. Learn more → https://goo.gle/3vn5Q7e #shoptalk2024
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NBCUniversal is implementing Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR), utilizing LiveRamp's data collaboration platform. This solution enables NBCU to securely and privately reconcile their first-party data with marketers’ data so that they can personalize the customer journey more effectively. Activate your first-party data! Engage your highest-value customers while they’re streaming on NBCU. All starting March 19th! #CTV #Privacy. Learn more here → https://goo.gle/3VkPyXm
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We're at AdExchanger CTV Connect with NBCUniversal next week! Ready to discuss how NBCU’s top CTV content and Display & Video 360's technology come together to boost your campaigns. Connect with your most-valuable audiences with PAIR, execute fast, and make those CTV dollars work harder. #CTVConnect #CTV #privacy
CTV Connect 2024
cynopsis.com
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Thrilled to be on stage at LiveRamp’s #RampUp24! We shared some principles for balancing privacy and performance in the future of marketing: 🔹Success in a privacy-centric world demands a suite of flexible tools – not cookie replacements. 🔹Own your audience, drive better results: Leverage your first-party data for personalized experiences, always respecting privacy. 🔹Direct connections power growth: We champion strong publisher-advertiser relationships. PAIR exemplifies these principles. It was great to share the stage with NBCUniversal’s Ryan McConville, LiveRamp’s Travis Clinger, MiQ's Georgiana Haig, and more to show how PAIR drives results with first-party data. Talk to your Display & Video 360 team to get started with PAIR today.
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Tune in → https://goo.gle/48zmNZJ Today at Liveramp’s #RampUp24, Google's Bridget C. and MiQ's Georgiana Haig will dive deep into PAIR tactics to re-engage your highest value customers in Display & Video 360. Learn how Omni Hotels outperformed cookie-based strategies with PAIR and unlock the power of first-party data for your campaigns. #privacy #ads #GoogleMarketingPlatform
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Are you attending Liveramp’s #RampUp24? Join Travis Clinger, Laura Desmond, Lynne Kjolso, Ryan McConville, Omar Tawakol and our own Stephen Yap for a discussion on data collaboration, the power of first-party data, and why a one-size-fits-all cookie replacement won't cut it → https://goo.gle/48C998h Stephen Yap will shine a light on PAIR, a game-changer for customer re-engagement in Display & Video 360. It’s not just another cookie alternative – it's a whole new approach to building trust and driving performance. #privacy #ads #GoogleMarketingPlatform