There are lots of things AI can’t do. That’s why marketers still have to be in the driver’s seat. Join Google and YouTube at Advertising Week New York to learn how to multiply your creativity and performance with AI’s help. Speakers include Anne Marie N., Sean Downey, Kamal Janardhan, Sarah Kleinman, Tanneasha Gordon, Jason Hartley, Katie Hamilton, John Battaglia, Jonathan Molina, Jourdan Gariepy, Jaclyn "Jacs" Wyatt, Meghan Johnson, and Janet Lee. Check out the Google Hub at #AWNewYork23 → https://lnkd.in/d6jiYNw
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Had an amazing time talking alongside Raul about AI in marketing, what challenges and opportunities that may hold in the future. The main takeaways were: 1. Human & Machine: AI is not going to replace marketing professionals. Instead, it is destined to enhance our capabilities, providing tools that amplify our strategies and execution. 2. Proactivity is Crucial: As the development of AI technologies accelerates, taking steps to integrate and utilise AI applications into our businesses is paramount. Any delay compounds the steps needed to keep pace with innovations and competitive landscapes. 3. Search Generative Experience (SGE): SGE is set to redefine the manner in which we engage with search engines. It introduces a novel set of challenges, and being prepared is crucial for marketers to navigate the shifts effectively and maintain a competitive edge. The future of marketing in an AI-driven context beckons a strategic blend of adaptability, continuous learning, and proactive technology integration. Here’s to embracing the journey and shaping a future where technology and human expertise coalesce into innovative marketing practices! #AIInMarketing #MarketingTechnology #DigitalMarketing #FutureTrends #InnovationInMarketing
📣 “OK Google: show me a wrap-up of our event” (It is that easy, right Oliver Cassell??) We’re thrilled to share a glimpse of our event with Google from last month. From expert talks on creative brand building and first-party data to emerging AI technology and tools, we had a blast. Huge thanks to Google for hosting us at their gorgeous HQ and, of course, to all the brilliant marketers who joined us 🙌 Due to the success and demand, we're considering taking this event to Leeds. Northern-based marketers, interested? Drop Zeon a message if you want to be kept in the loop… #Creative #Performance #Videography
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Adapting to change is nothing new to marketers. But as the industry shifts toward an AI-first approach, it will be critical to keep up with the latest innovations. To make it easier, we’ve put together this handy list of resources and tools that we’ll be updating periodically → https://goo.gle/3PaiOfK #ThinkwithGoogle
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Ads are changing in 2024... 🤖🔒 Matt Brittin discusses unlocking growth by embracing the next big marketing moment. AI is changing the game, and privacy is front and center. Check out Matt's post below and register for our series of virtual events on Consent Mode, GA4, CMPs, apps and more ➡️ https://lnkd.in/eSYQEkJj #ReadySetGrow #marketing #AI #privacy #digitalmarketing #googleads
President of Google EMEA. Helping build tech that makes the world better.
🔊 Calling all marketers & advertisers looking to build new measurement foundations ➡ https://lnkd.in/eNCCbR-x Advertising is changing this year and you'll need new measurement foundations to put AI to work. We're here to help. In an ever more challenging world, helping businesses grow with technology is at the heart of our mission at Google. We’re here to help you and your marketing team build new foundations for the future, building responsible technology that respects user privacy. With a strong base of first-party data and future-facing measurement solutions, you can put Google AI to work for your business. We’ll be with you every step of the way on this journey. Together, we can build an ad-supported web that’s fit for the future.
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Head of Data & Performance @Google Italy - Certified Coach - Google School of Leaders facilitator
How to empower your performance in 2024? Durable measurement foundations to put AI to work for your business. Read more in the article below from our EMEA Leader Matt Brittin. We are here to help. https://lnkd.in/dMQ_gMCz
President of Google EMEA. Helping build tech that makes the world better.
🔊 Calling all marketers & advertisers looking to build new measurement foundations ➡ https://lnkd.in/eNCCbR-x Advertising is changing this year and you'll need new measurement foundations to put AI to work. We're here to help. In an ever more challenging world, helping businesses grow with technology is at the heart of our mission at Google. We’re here to help you and your marketing team build new foundations for the future, building responsible technology that respects user privacy. With a strong base of first-party data and future-facing measurement solutions, you can put Google AI to work for your business. We’ll be with you every step of the way on this journey. Together, we can build an ad-supported web that’s fit for the future.
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Sales Manager - Luxury and Sports, Large Customer Sales UKI at Google | Non-Exec Director Griffin Hotel Group
Tune in from Feb 8th to learn how ads are changing in 2024 and how to put Google AI to work for your business #measurement #googleads #privacyfirst
President of Google EMEA. Helping build tech that makes the world better.
🔊 Calling all marketers & advertisers looking to build new measurement foundations ➡ https://lnkd.in/eNCCbR-x Advertising is changing this year and you'll need new measurement foundations to put AI to work. We're here to help. In an ever more challenging world, helping businesses grow with technology is at the heart of our mission at Google. We’re here to help you and your marketing team build new foundations for the future, building responsible technology that respects user privacy. With a strong base of first-party data and future-facing measurement solutions, you can put Google AI to work for your business. We’ll be with you every step of the way on this journey. Together, we can build an ad-supported web that’s fit for the future.
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- One month until you no longer will be able to create and update 1P (your own) audiences in Google Ads, without Consent Mode (v2) - Five months until 3P cookies disappear from Chrome, potentially impacting your campaigns, if you don't implement Enhanced Conversions. There are also other changes on the horizon, to learn more, register to the event linked below! :-))
President of Google EMEA. Helping build tech that makes the world better.
🔊 Calling all marketers & advertisers looking to build new measurement foundations ➡ https://lnkd.in/eNCCbR-x Advertising is changing this year and you'll need new measurement foundations to put AI to work. We're here to help. In an ever more challenging world, helping businesses grow with technology is at the heart of our mission at Google. We’re here to help you and your marketing team build new foundations for the future, building responsible technology that respects user privacy. With a strong base of first-party data and future-facing measurement solutions, you can put Google AI to work for your business. We’ll be with you every step of the way on this journey. Together, we can build an ad-supported web that’s fit for the future.
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🎉 Join us on Thursday 2pm GMT, and get your measurement durable and AI-ready before the 2024 changes! 🙌🏼 #googleadsexpert #googleanalytics4 #privacy
President of Google EMEA. Helping build tech that makes the world better.
🔊 Calling all marketers & advertisers looking to build new measurement foundations ➡ https://lnkd.in/eNCCbR-x Advertising is changing this year and you'll need new measurement foundations to put AI to work. We're here to help. In an ever more challenging world, helping businesses grow with technology is at the heart of our mission at Google. We’re here to help you and your marketing team build new foundations for the future, building responsible technology that respects user privacy. With a strong base of first-party data and future-facing measurement solutions, you can put Google AI to work for your business. We’ll be with you every step of the way on this journey. Together, we can build an ad-supported web that’s fit for the future.
"There are lots of things AI can’t do. That’s why marketers still have to be in the driver’s seat." - said with a straight face.