Google Marketing Platform’s Post

#It'sMonday! This is a reminder to start the week off great by doing something nice! #adamsdigitalservices #ads #socialmedia #socialmediaadvertising #digitaladvertising #monday #mondaymotivation

With #GoogleAds, there are no performance guarantees. You can't know whether a campaign will be successful or not. Wanna learn more? Watch the full video🖐️ https://lnkd.in/gmmNaQrq. #digitalmarketing #ppcchat #gads

The third-party cookie going away won’t only affect #advertisers' abilities to target #ads but also their means of knowing which of those ads led to product sales or conversion events. To help fill that cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting #API as part of its #PrivacySandbox set of proposed third-party cookie replacements. The Attribution Reporting API effectively has the browser play the part of the #thirdpartycookies. But in order to protect people’s #privacy, it restricts advertisers’ and #publishers' abilities to connect ad exposure and conversion data while introducing noise and delays. “There’s some pluses with that. But there’s also some minuses that come with the Attribution Reporting API,” said Joe Doran, chief product officer at Epsilon. Digiday spoke with Doran as well as Quantcast’s Durban Frazer and Sharethrough’s Curt Larson to break down the pluses, minuses and mechanics of the Attribution Reporting API in this explainer video. Read more: https://buff.ly/3uietiV

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🛍️ Missing your product page's "you may also like" section? Learn how this essential feature can lead to cross-sells and upsells, boosting your AOV. Press play to see how to customize this section for your best-selling products! #digitalmarketing101 #gads #websiteoptimization

In today's video, I'm taking you on a behind-the-scenes look at the Facebook ads of five different direct-to-consumer (DTC) brands that have all generated seven-figure revenue. Watch the full video to find out more: https://lnkd.in/ex8MZk9k . . . . . #ads #paidads #facebookads #ecom #ecommerce #facebookadvertising #fbads #googleads

Today's buyer is more informed than ever ! As marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. Got some value? Do Like, Comment, and share with someone who might benefit from it . . . #funnel #vslfunnel #facebookads #digitalmarketing #ads