Are you attending Liveramp’s #RampUp24? Join Travis Clinger, Laura Desmond, Lynne Kjolso, Ryan McConville, Omar Tawakol and our own Stephen Yap for a discussion on data collaboration, the power of first-party data, and why a one-size-fits-all cookie replacement won't cut it → https://goo.gle/48C998h Stephen Yap will shine a light on PAIR, a game-changer for customer re-engagement in Display & Video 360. It’s not just another cookie alternative – it's a whole new approach to building trust and driving performance. #privacy #ads #GoogleMarketingPlatform
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Sustainability | Legal & regulatory compliance | Executive Leadership | Sport & Outdoors | Strategy | Born 331ppm CO2 | Cold climate creature | Migratory species: Canada 🇨🇦 & Australia 🇦🇺
AI TO IDENTIFY #GREENWASHING IN AUSTRALIA? Ad Standards has announced a partnership with an advertising intelligence platform "to further improve the effectiveness of advertising self-regulation in Australia." https://lnkd.in/gangxNHt This development follows the UK's Advertising Standards Authority announcing a series of decisions upholding challenges to airlines' environmental marketing based on the use of AI. Those ads were "identified for investigation following intelligence gathered by our Active Ad Monitoring system, which uses AI to proactively search for online ads that might break the rules." https://lnkd.in/exY8uY8N #ESGwashing ACCC
We’re excited to announce a partnership with Australian-owned advertising intelligence platform, Bigdatr. Bigdatr is known for providing Australia’s biggest brands with insights into competitor marketing activity, including advertising creative and estimated media value. Thanks to Bigdatr, we’ll now have seamless access to their extensive advertising creative database, allowing us to quickly identify ads that are the subject of complaints. Read the media release 👉 https://lnkd.in/gi9mxAeq
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