Google Marketing Platform’s Post

🔎 What lies ahead for ad tech in 2024? This Index Exchange article explores the anticipated trends shaping the industry's future. What innovative changes might disrupt the ad tech sector? Get a closer look at the potential shifts and game-changing elements in the upcoming year. https://lnkd.in/eUsGn9Nm #AdTech #Predictions #FutureInsights

'Gallop’s planned venture ‘Here For The Ads’ is based on a “sale not scale” model in which advertisers apply for the platform and there is no ban against certain categories of content (like bespoke porn streamers or period products). Curators will decide whether the ad meets the platform’s criteria: ads people actually want to watch. Every ad will be shareable to drive conversation in the same way Netflix and Hulu build buzz around individual units of video entertainment. I caught up with Gallop to discuss luxury advertising experiences, sexual consent and more. — Daisy Alioto Marissa Daisy Firke Daisy Alioto: ‘Here For The Ads’ is fundamentally about making ads that people want to watch. What are the core principles that make an ad watchable? CG: I started in the advertising industry in London in 1985, and the UK has a culture that is enormously interested in advertising and expects it to entertain them. And I remember when I was working in advertising in London in the eighties, I'd say to my friends, and my friends would say to me, "If we’re going to go to the movies, we've got to get to the movie theater early in time for the ads." And those of us making the ad knew they had to be just as entertaining as the movie.  ... Our creative philosophy at BBH was, "We don't sell, we make people want to buy." And today there are way too many ads that are selling, but not making people want to buy. And so in the ad tech that I want to build, I've really rolled up all of my own philosophies of advertising, including the fact that we should make people want to see the ads so much that they are destination viewing. Which is why, by the way, I've called it Here For The Ads.' I talk to Marissa Daisy Firke about the adtech extension of MakeLoveNotPorn that I'm currently raising funding for. Investors who get the huge opportunity, email cindy@makelovenotporn.com https://lnkd.in/etcPt7TF #adtech #brandtech #martech #marketing

Advertising Week New York is a few days away, and Placements.io is excited to join in on the event! 🏙 Learn more about how Placements.io technology is helping the world's most influential publishers, broadcasters, and retail media companies grow their advertising business. Please message Evan Bowen, David Kelly, or Kenji Troyer to schedule a time to meet. See you in New York! #awnewyork2023 #advertisingweek #retailmedia #adtech #commercemedia #martech #marketing #digitaladvertising

Last night, while I was playing with my 5-month-old son and (horribly) singing Bohemian Rhapsody to him, it reminded me that harmony is key, not just in family moments, but also in the business world. (Ironically, harmony and picking a key are both talents I lack if you ask my wife....) This harmony is why companies like Sennheiser and NASDAQ choose Adventure Media Group as their Digital Marketing Partner. Adventure Media Group's proven expertise, innovative strategies, and commitment to results are why industry leaders trust us. Interesting, huh? P.S. I cook so I don't need to sing. Just don't expect dinner and a show! #digitalmarketing #GoogleAds