“If 2023 was about implementing AI, 2024 will be when it starts to supercharge every part of advertising.” Hear more from our new VP and general manager of Ads, Vidhya Srinivasan on how Google will partner with the industry to define the next era of advertising. https://goo.gle/4a0FHKI
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🛒Drive commerce forward with more control and transparency. The Hershey Company developed a custom geographic inventory-based bidding strategy with Display & Video 360 — resulting in a 10.3% weekly increase in sell-through rate. At POSSIBLE, we got into how you can keep up with the speed of consumer needs — and how AI can help put media to work for you. Discover how you can drive profitable growth with AI-powered commerce. #POSSIBLE2024
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First-party data is not just about compliance — it’s key to smarter, more effective campaigns in the post-cookie world. We rounded up takeaways from our Table Talk at POSSIBLE with Tew Boonyawan, Head of US Sector at Google. Here are three ways to set yourself up for success: ✅ Build a strong foundation with robust first-party data ✅ Accurately measure and attribute conversions ✅ Engage with relevant customers #POSSIBLE2024
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Streaming has transformed the way we watch — and buy media. As we enter the next era of CTV, we’ll be discussing how brands can unify their media, deliver privacy-preserving yet relevant ads, and maximize the power of Google AI — all at the #GoogleNewFront on April 29. Set a reminder for the livestream ↓ https://goo.gle/3JxZhm3
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What’s next in streaming? Find out in less than a week at the #GoogleNewFront. On our YouTube channel on April 29, learn how marketers are already responding to the new era of streaming — and finding their most valuable audiences across streaming content from YouTube, Disney Advertising, NBCUniversal, Paramount Advertising, and more. Set a reminder for the livestream ↓ https://goo.gle/3U4PicC
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Is your brand’s media strategy keeping up with its audience? Streaming is changing how people watch, and a unified media approach is key to success. As we enter the next era of CTV, get ahead of the curve with expert insights at the #GoogleNewFront on April 29. Swipe left to see the agenda ↓ Featuring: Google’s Sean Downey, Kristen O'Hara, William Reardon and Adam Stewart NBCUniversal's John Lee Mars’ Sara Newton-Smith Omnicom Media Group’s Clare Ritchie Paramount’s Pete Chelala Discovery Inc’s Jill Steinhauser
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You don’t want to miss this! Be sure to register now! #GML2024
Get a virtual front row seat at Google Marketing Live on May 21, 2024 at 9 a.m. PT to see the newest Ads innovations and learn how you can put Google AI to work for your business. Register now → https://goo.gle/3W1Ogk4 #GML2024
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Let’s talk about cookies. If you’re attending POSSIBLE next week, request and join us at our Adapt and Thrive table talk, where we’ll tackle first party data strategies, alternative reach, and more for maximum ROI → https://goo.gle/3U8cesF
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You're the experts on what drives your business. You know the data points that signal success. Custom bidding lets you shape Google AI and prioritize those insights. See how SAS Institute used custom bidding to tailor their CTV strategy. → https://goo.gle/3U04J62
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Using an ad server and a DSP that work together makes a difference. Learn how Sky Italia leveraged Display & Video 360 + Campaign Manager 360 for campaign optimization and a 165% conversion increase. → https://goo.gle/3vLGIqY
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What’s next for the future of streaming? Google is kicking off the IAB NewFronts in 2024 as a principal partner on April 29! Read more about it here →https://goo.gle/4ajQmjQ #GoogleNewFront
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