Google Marketing Platform’s Post

And so it begins…. From a focus on #BigTech to the #streaming services, it’s high time that every business pays attention to how they collect, handle and enable #consumer choice. The #FTC and California AG are setting the tone for #dataprivacy enforcement in 2024, and it’s only January! Every streamer that leverages consumer data for Ad offerings should be paying close attention here. #avod #fast networks, big and small. #retailmedianetworks are probably next on the target list. “Today, we are taking a close look at how these streaming services are complying with requirements that have been in place since 2020,” said Attorney General Bonta. “This Data Privacy Day, I urge consumers to learn about and exercise their rights under the California Consumer Privacy Act, especially the right to tell these businesses to stop selling their personal information.” Under the CCPA’s right to opt out, businesses that sell personal data or share personal information for targeted advertising must permit consumers the right to opt-out. Exercising this right should be easy and involve minimal steps. For example, consumers that are using a SmartTV should be able to navigate to the settings menu in a streaming service’s mobile app and enable the service’s “Do Not Sell My Personal Information” setting. Consumers should also be able to have this choice honored across different devices if they are logged into their account when they send their opt-out request #advertising #marketing #data Qonsent https://lnkd.in/eW4Rsyeg

Join Branch's Adam Landis and Dataseat (Now part of Verve Group) CEO and co-founder David Philippson on April 18 to uncover the unpopular truth about the state of privacy! We'll dive into: ➡️ The current state of privacy-centric advertising ➡️ What’s taking so long with SKAN 4? ➡️ What should advertisers do about Privacy Manifests? ➡️ What is realistic timing on a Google Privacy Sandbox rollout? Save your spot: https://lnkd.in/ePrp2WYu

Can innovation reshape our strategies to track ad performance and conversions? Find out from experts such as Durban Frazer (#Quantcast), Joe Doran (Epsilon), and Curt Larson (Sharethrough) as they explain their thoughts on Google's approach - The Privacy Sandbox's Attribution Reporting API. In this brief video, you'll learn how you can balance ad measurement with privacy concerns in a #cookieless future. https://lnkd.in/g3_i-ihY #DigitalAdvertising #GooglePrivacySandbox #AttributionReportingAPI #AdTech #MarketingStrategy