We're at AdExchanger CTV Connect with NBCUniversal next week! Ready to discuss how NBCU’s top CTV content and Display & Video 360's technology come together to boost your campaigns. Connect with your most-valuable audiences with PAIR, execute fast, and make those CTV dollars work harder. #CTVConnect #CTV #privacy
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Want to ensure your campaigns are optimized for precision? Our latest blog has the answers you need to deliver your message flawlessly to your audience. Dive in! 📺💡 #CampaignOptimization #Streaming #CTV #ProgrammaticAdvertising #Advertising #TVAdvertising https://hubs.la/Q02788Xg0
An Advertiser’s Guide to Connected TV Ad Specs | Simulmedia
simulmedia.com
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CTV continues to be a rising focus for the advertising industry this year. While traditional measurement may not be fully there for this channel, there's a world of opportunity to connect with relevant consumers as well. Here's a quick article on the state of CTV. Looking forward to many conversations about this rising platform.
Here are four things the ad industry needs to resolve in the current CTV landscape in order to build trust in measurement. 📏 A lack of common identifiers 📏 Data fragmentation 📏 Inconsistent measurement 📏 Opaque practices Read our latest blog to learn about these measurement challenges, and the rising risk of ad fraud in the CTV space. https://bit.ly/3TSRGof #2024trends #OTT #streaming #data #adtech #adfraud
CTV Advertising in 2024: Navigating an Era of Abundant Data and Trust Scarcity - Digital Element
https://www.digitalelement.com
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Read our latest blog to learn about measurement challenges, and the rising risk of ad fraud in the CTV space.
Here are four things the ad industry needs to resolve in the current CTV landscape in order to build trust in measurement. 📏 A lack of common identifiers 📏 Data fragmentation 📏 Inconsistent measurement 📏 Opaque practices Read our latest blog to learn about these measurement challenges, and the rising risk of ad fraud in the CTV space. https://bit.ly/3TSRGof #2024trends #OTT #streaming #data #adtech #adfraud
CTV Advertising in 2024: Navigating an Era of Abundant Data and Trust Scarcity - Digital Element
https://www.digitalelement.com
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What do CTV and FAST entail, and why are brands heavily investing in these platforms? CTV advertising & FAST (Free Ad-Supported Television) platforms offer brands a refreshing alternative to costly and stereotypical ad practices as they provide a unique chance to engage audiences where they spend considerable time watching preferred content. This lets brands enhance their advertising strategies by bringing: 👩💻 Improved understanding of viewer interests. 🎯 Non-intrusive and content-relevant ads. 🤝 Aligned messaging with brand values. 🔐 Privacy law compliance without third-party cookies. Discover more: https://lnkd.in/dQ3X4Qwu #ConnectedTV #FAST #DigitalAdvertising #TheContextualJournal #Seedtag
What are CTV and FAST? Why are marketers actively investing in them?
blog.seedtag.com
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What are CTV & FAST & why are brands actively investing in them? 🤔 CTV advertising & FAST (Free Ad-Supported Television) platforms present brands with a great alternative to traditional ad practices that are pricey & stereotyped as they offer a unique opportunity to meet the audience where they spend a significant amount of time watching content of their choice. This lets brands enhance their advertising strategies by bringing: 👩💻 Improved understanding of viewer interests. 🎯 Non-intrusive & content-relevant ads. 🤝 Aligned messaging with brand values. 🔐 Privacy law compliance without third-party cookies. Discover more: https://hubs.li/Q02fBsCT0 #ConnectedTV #FAST #DigitalAdvertising #Blog
What are CTV and FAST? Why are marketers actively investing in them?
blog.seedtag.com