Google Marketing Platform’s Post

🤝 Partnership Announcement: Disney, Google, and The Trade Desk Access Expanded for Marketers Users of Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX. 🚀 Impact & Significance This partnership allows a wider range of marketers (national, regional, and local) easier access to ad inventory across Hulu and Disney Plus. With businesses shifting ad budgets from traditional TV to digital video platforms, streaming services like Disney Plus and Hulu are becoming popular due to their engaged viewership, advanced targeting, interactive features, and real-time analytics. 🎯 Disney's Goal Jamie Power, senior VP at Disney Advertising, aims to empower advertisers with freedom and flexibility. 🌐 Google's View Stephen Yap, managing director Americas for Google Marketing Platform, emphasizes the collaboration's benefits, providing advertisers with a new way to purchase Disney's CTV inventory. 🌟 About DRAX Disney launched DRAX in March 2021 as an automated ad platform named after a character from Guardians of the Galaxy. It consolidates advertisers' video demand to ensure fair competition between direct-sold and programmatic deals for Disney ad impressions.

Data from LG Ad Solutions shows consumers want to be able to shop directly from their TVs. Media companies and marketers can harness CTV advertising to engage audiences with relevant, interactive and shoppable ad experiences to drive new business outcomes. Read more in TVTech: https://lnkd.in/e2jHdp3c #LTN #OTTadvertising #connectedtv

11 changes to take in account to adapt your programmatic strategy in 2024 : - 🎯 Content led strategy to mirror audience consumption - 🛍️ Retail media expansion - 📺 Client diversification enabled by on affordable and adressable TV - 🔄 A pivot through sport and streaming first marketplaces - 💻Development of biddable and programmatic inventories - 🤸 AI creative customization to best serve each client - 📊 Client data activation to accommodate theirs preferences - 🆕 Use of Alternative ID for an unduplicated reach - 🤝 Partnerships and collaborations across players to connect with cross screen audiences - 🌐 Authentic contents to match specific audience cultures - 🔄 A renewed appreciation in old favorites movies/series for a nostalgic rewatch. #ctv #avod #programmatique #advertising #digitalstrategy

Nielsen and Google have partnered to measure YouTube #CTV ads in 11 countries. This will provide advertisers with better insights and analytics for their CTV campaigns. This is a major step forward for CTV, as it will allow advertisers to compare YouTube's reach across devices with TV, providing a more complete picture of ad spend and the deduplicated audiences they're reaching. CTV is showing that it's likely to become a key player in digital marketing this year. Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement, called the rollout a ‘major step forward’.  She explained, “Agencies and advertisers need comprehensive, consistent, deduplicated measurement of audiences globally, and Nielsen is uniquely positioned to provide that. We are proud to partner with Google to enable YouTube CTV measurement within Nielsen ONE. This is another major milestone on our path to deliver true cross-platform measurement.” Kate Alessi, Managing Director, Global Product Solutions at YouTube, also shared her excitement for the launch. “The way people watch video has changed,” she said. “Advertisers are calling for comprehensive cross-media measurement across screens. #connectedtv #ctv #advertising https://lnkd.in/d2DfVR4D

Exciting news in the world of Connected TV! Digiday's Tim Peterson recently interviewed Amit Nigam, VP of Product at Beachfront, discussing the latest findings from the Beachfront CTV Marketplace Insights Report. Check out the article to learn how CTV ad sellers are leveraging content-related signals for better targeting and higher CPMs. #BroadsheetPR #ClientNews #CTV #Advertising #DigitalMarketing