Google Small Business’ Post

Do you need some inspiration for updates on your Google Business Profile? Check out these suggestions from Google Small Business #googlebusinessprofile

Over the past year, posts have become much more visible across Google search results and enable businesses to share updates, events and promotions to a broader audience. If you are looking for inspiration about what to post, the Google Small Business team has put together ideas and best practices that can help! 👀 #googlebusinessprofile

This innocent mistake will cost you revenue: 👇 Not having the correct business hours listed on your website and Google My Business profile. When your customers are trying to find you online, they want and expect up-to-date information. And having any mistakes will cost you business. That’s why I suggest that all businesses do a quarterly audit. Make sure the following information is correct on your profile website: 👉 Business hours 👉 Physical address 👉 Contact information 👉 Product inventory 👉 Product descriptions + photos 👉 Location and functionality of contact forms These small tweaks can help ensure your customer can contact you when they finally find you.

Your business listings help customers find you... IF your information is accurate. If not, you can expect customers to run into locked doors, broken links, and dead-end calls. That’s where business listing management comes in. It ensures your online business listings are clean, accurate, and up-to-date across platforms. So, how do you do it? Here are the most important steps to follow when managing your listings: 1. Make sure your name, address, and phone number are accurate. 2. Update essential fields like store hours, site links, photos, and business categories. 3. Add temporary fields like holiday hours and featured messaging. When you stay on top of your listings, everyone wins. How often do you evaluate your business listings? Drop it in the comments.

Start creating call to actions on your website that go beyond asking your visitors to just call or email you. Let the customer find a time that works best for them and your business.

Why do you need a website for your Business; 1. A website makes you look professional 2. Your website can attract new customers through Google 3. You can clearly showcase your goods and services. 4 You can display your best reviews or testimonials prominently on your website 5 A website can encourage customers to contact you 6 You can integrate your website with Google Maps so that people can easily find you. 7 Your website establishes your place in the industry 8 A website ensures success for your business over a long term You can get all these benefits without spending a fortune

Google My Business help your Local Business. How? Here are some ways Google Business Profile can help your business: Increase visibility in local searches: When people search for businesses like yours in your area, your Google Business Profile listing can appear in Google Search and Maps. The more complete and accurate your profile is, the more likely you are to show up in relevant searches. Connect with customers: Your Business Profile allows you to add important information like your address, phone number, website, and hours of operation. You can also add photos and videos to showcase your business and help potential customers learn more about you. Get reviews and ratings: Customers can leave reviews and ratings on your Business Profile. Positive reviews can help build trust with potential customers and encourage them to choose your business.

One question that I come back to time and time again is what makes your business unique? I was at a networking meeting talking to someone about their business and I asked them that question. They came back with their customer service. Now I suspect if I asked a lot of businesses that question that they would come back with the same answer. But how does your customer service make you stand out from your competitors? What about your product range makes you better than your competitors? The answers to the question is about how are you demonstrably different. What is the real key to your business that makes people want to work with you or buy your product. I love spending time with businesses trying to find this out. Once you understand this, it helps me to build you a website that shares what makes you unique to your website visitor. To answer my own question, this is what makes my business unique. I don't just build you a website - I take the time to understand your business and ensure that your website shares that with your potential clients. If you would like help telling your story, then drop me a PM or email me at hello@wearelens.co.uk